Article Per Year (5 Year)
p-Index From 2020 - 2025
0.61
P-Index
This Author published in this journals
All Journal Cakrawala Repositori Imwi Jurnal Syntax Transformation
Putri Linggasari Sofi
Telkom University
Humanities Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
Mengeksplorasi Tweet Pariwisata Halal Indonesia di Media Sosial Menggunakan Pemodelan Topik dan Analisis Sentimen Berbasis Emosi Putri Linggasari Sofi; Ratih Hendayani
Cakrawala Repositori IMWI Vol. 6 No. 2 (2023): Cakrawala Repositori IMWI
Publisher : Institut Manajemen Wiyata Indonesia & Asosiasi Peneliti Manajemen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52851/cakrawala.v6i2.269

Abstract

The purpose of this research is to explore halal tourism in Indonesia with the intention of knowing the topics discussed and knowing the sentiment of Indonesian people about halal tourism, this research uses topic modeling and sentiment analysis using the NRC Lexicon. The tweet data analyzed in this study are 13,746 tweets collected from 2014-2021 and have been cleaned. Topic modeling was formed into 7 topics and the findings of the sentiment analysis results stated that the sentiment of the Indonesian people was positive and believed in halal tourism in Indonesia. To respond to these findings, suggestions are given to business people, especially those in the tourism sector, to apply halal to their products. Then, the government must continue to encourage and develop halal tourism to become the best halal tourism destination in the world and also implement the halal supply chain to other sectors.
Parasocial Interaction on Indonesia’s Beauty Influencer: Antecedents and Consequences Putri Linggasari Sofi; Indira Rachmawati
Jurnal Syntax Transformation Vol 5 No 3 (2024): Jurnal Syntax Transformation
Publisher : CV. Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jst.v5i2.929

Abstract

Consumers' dependence on product reviews provided by other consumers makes consumers make social media influencers (SMI) a source of information and reference before purchasing products. The influence of SMI on their followers has led many beauty marketers to use social media influencers to communicate their products. However, the increasing use of influencer marketing by marketers has led to consumer suspicion of the authenticity of influencers. Therefore, based on the stimulus-organism-response (SOR) framework, this study analyzes consumer behavior through the content attributes and interaction strategies exposed by social media influencers to followers, leading to consumers' internal perceptions of parasocial interaction, hedonic value, and utilitarian, and ultimately influencing consumers' response of purchase intention. This study used PLS-SEM as a data analysis technique using a sample of 363 respondents. The PLS-SEM results revealed that content attributes (i.e., attractiveness and prestige) and interaction strategies (i.e., interactivity) positively influence parasocial interaction and, in turn, lead to purchase intention. The results also show that parasocial interaction has a significant effect on hedonic (perceived transparency and perceived enjoyment) and utilitarian (informativeness and credibility) responses. It was also found that hedonic (perceived enjoyment) and utilitarian (credibility) responses significantly influenced purchase intention. Meanwhile, the hedonic response (perceived transparency) and utilitarian response (informativeness) did not significantly affect followers' purchase intention. This research demonstrates the role of content attributes and interaction strategies in creating parasocial interactions and the effects of parasocial interactions on hedonic, utilitarian and purchase intention responses. Based on the results of this study, marketers and influencers are advised to build intimate relationships with the audience to increase purchase intention. This relationship-building can be created through high interactive power, attractiveness, and prestige content. Then, it is also recommended to pay attention to aspects of audience comfort and maintain the credibility of influencers to shape the buying interest of the audience of social media influencer content.
Mengeksplorasi Tweet Pariwisata Halal Indonesia di Media Sosial Menggunakan Pemodelan Topik dan Analisis Sentimen Berbasis Emosi Putri Linggasari Sofi; Ratih Hendayani
Cakrawala Repositori IMWI Vol. 6 No. 2 (2023): Cakrawala Repositori IMWI
Publisher : Institut Manajemen Wiyata Indonesia & Asosiasi Peneliti Manajemen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52851/cakrawala.v6i2.269

Abstract

The purpose of this research is to explore halal tourism in Indonesia with the intention of knowing the topics discussed and knowing the sentiment of Indonesian people about halal tourism, this research uses topic modeling and sentiment analysis using the NRC Lexicon. The tweet data analyzed in this study are 13,746 tweets collected from 2014-2021 and have been cleaned. Topic modeling was formed into 7 topics and the findings of the sentiment analysis results stated that the sentiment of the Indonesian people was positive and believed in halal tourism in Indonesia. To respond to these findings, suggestions are given to business people, especially those in the tourism sector, to apply halal to their products. Then, the government must continue to encourage and develop halal tourism to become the best halal tourism destination in the world and also implement the halal supply chain to other sectors.
Co-Authors Indira Rachmawati Ratih Hendayani