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All Journal Majalah Ilmiah Bijak
Arfina Ayu Lestari
Universitas Amikom Purwokerto, Purwokerto
Humanities Economics, Econometrics & Finance Social Sciences

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Digital Marketing Communication on Azarine Cosmetic Social Media Accounts with Lee Min Ho as Brand Ambassador Anisa Nur Andina; Arfina Ayu Lestari; Fahrul Husna Kusuma Arga
Majalah Ilmiah Bijak Vol 20, No 1: March 2023
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/bijak.v20i1.2982

Abstract

Facing the brisk advancement of technology in digital marketing communications, brands are currently faced with strengths in terms of promotion. How they choose brand ambassadors who can represent their brand should not be done haphazardly because when the brand cannot represent the brand, what happens is a failure. Azarine Cosmetic chose Lee Min Ho as a brand ambassador who can represent their brand. Marketing that focuses on social media with target consumers which will later produce royal and loyal consumers. This study uses qualitative research to find that digital marketing communications used by Azarine Cosmetic are effective and can reach potential consumers who ultimately make purchases of the products they produce. Digital marketing communications play an important role in conveying the message the brand wants to convey through posts that are uploaded through various platforms. 
Co-Authors Andina, Anisa Nur Fahrul Husna Kusuma Arga