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All Journal International Journal of Social Service and Research
Chiquita Adaora
Management Department, Universitas Bina Nusantara
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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The Impact of Gamification on Female Gen Z Users’ Continuance Intention to Use Digital Payment Method in Jakarta Audrey Thalia Jesslyn; Chiquita Adaora; Jerry S. Justianto; Irene Bunga Amanda
International Journal of Social Service and Research (IJSSR) Vol. 3 No. 2 (2023): International Journal of Social Service and Research (IJSSR)
Publisher : CV. Ridwan Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/ijssr.v3i2.263

Abstract

The rapid advancement in technology today has altered the way and conduct of customers when making purchases. Almost every part of life has started to change from conventional to digital. This is relevant, for example, in the case of payment transactions. The large number of e-commerce industries, online transportation, and payment systems through digital payment applications reflect Indonesia's rapid digitalization. The payment system emerged as a revolution that transformed the cash payment system into a non-cash payment system. GoPay, OVO, Dana, Linkaja, Qris, Shopee Pay Later, Doku, and other digital payment methods are currently available in Indonesia. The aim of this study was to examine the impact of the gamification on the intention to continue using the Digital Payment Services. This form of study is known as quantitative analysis. This study's data source is primary data collected from digital payment users in Indonesia.
Co-Authors Audrey Thalia Jesslyn Irene Bunga Amanda Jerry S. Justianto