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All Journal Jurnal Ilmu Komunikasi Dan Media Jurnal Ekonomika Dan Bisnis
Leady Yurmeli Br Barus
Universitas Lancang Kuning
Economics, Econometrics & Finance Social Sciences

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Strategi Pemasaran Layanan Perpustakaan dalam Menghadapi Pandemi Covid-19 Leady Yurmeli Br Barus; Nining Sudiar
Jurnal Ekonomika Dan Bisnis (JEBS) Vol. 3 No. 1 (2023): January-April
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jebs.v3i1.589

Abstract

At the beginning of 2020, there was a Pandemic, namely Covid-19 which had a lot of impact on normal activities carried out by humans, including library activities that had been running so far. Library activities are manually stopped to avoid close contact with users as an action in preventing and transmitting Covid19, besides that libraries need a marketing strategy to be seen as one of the bases used in compiling overall library planning. This article aims to get an overview of the library service marketing strategy in the face of the Covid-19 pandemic. The research method used is through a literature study of scientific concepts related to library science. The marketing strategy for library services is required to be able to provide changes during this Covid-19 pandemic for the better.
Dampak Media Sosial Terhadap Pemasaran Informasi Di Perpustakaan Universitas Lancang Kuning Indah Chintami Andiraa; Leady Yurmeli Br Barus; Nining Sudiar
Jurnal Ilmu Komunikasi Dan Media Sosial (JKOMDIS) Vol. 3 No. 2 (2023): Mei - Agustus
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jkomdis.v3i2.716

Abstract

In this 4.0 era, the majority of people are already using social media. Not only individuals, social media is also made for organizations and institutions. Each institution has a library with its own advantages. In this day and age, most university libraries are already using a digital system, although the manual system is still there. UNILAK libraries use social media as a library marketing tool. This strategy is used for various purposes, namely to promote the printed collection as well as the collection of e-books and e-journals. The use of social media is very effective to inform users about new collections. Not only informing about collections, social media can also be used to inform services and activities in the library. Another benefit of using social media in this library is that information sharing becomes more effective and reaches a wider range of users. Social media for libraries can also encourage librarians to innovate and increase creativity in creating new forms of service that have not existed before in libraries. To provide information about the services available in the library, a librarian can not only inform in written form, but can also do so by informing it through moving images equipped with sound (audio visual).
Co-Authors Indah Chintami Andiraa Nining Sudiar