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Pengaruh Store Atmosphere terhadap Revisit Intention melalui Kepuasan Pelanggan sebagai Variabel Intervening pada Coffee Shop Pijar: Studi pada Coffee Shop Pijar di Tembalang Anastasia Dwi Putri; Bulan Prabawani; Widayanto Widayanto
Jurnal Ilmu Administrasi Bisnis Vol 12, No 1 (2023)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jiab.2023.36949

Pijar is one of the famous coffee shops in the Tembalang area that has succeeded in taking advantage of domestic business market opportunities in the field of FnB. The problem faced was that there were several sales declines during 2020-2021. Store atmosphere and customer satisfaction are indicators that can affect the intention to revisit, where the intention to revisit can encourage increased sales. This study aims to determine the effect of store atmosphere on the intention to revisit through customer satisfaction as an intervention variable at Pijar coffee shop. The type of research used is explanatory research, using non-probability sampling and purposive sampling method questionnaires as data collection methods. The samples collected were 100 respondents of incandescent consumers who were selected based on consideration. This study uses the Partial Least Square analysis technique, which is estimated using the SmartPLS 3.0 program. This study concludes that Store Atmosphere has a significant effect on Revisit Intention through objectives as an intervening variable. Recommendations for Pijar are making improvements to store design and decoration colors, adding four-wheel parking lots, improving air circulation in indoor smoking rooms, adding air fresheners, and conducting research on products, both to create new products and improve taste quality.Pijar merupakan salah satu coffee shop terkenal di daerah Tembalang yang berhasil memanfaatkan peluang pasar bisnis dalam negri dibidang FnB. Permasalahan yang dihadapi adalah adanya beberapa kali penurunan penjualan selama tahun 2020-2021. Store atmosphere dan kepuasan pelanggan merupakan indikator yang dapat mempengaruhi revisit intention, dimana revisit intention dapat mendorong peningkatan penjualan. Penelitian ini bertujuan untuk mengetahui pengaruh store atmosphere terhadap revisit intention melalui kepuasan pelanggan sebagai variabel intervening pada coffee shop Pijar. Tipe penelitian yang digunakan adalah explanatory research, dengan menggunakan nonprobability sampling dan metode purposive sampling kuesioner sebagai meteode pengumpulan data. Sampel yang dikumpulkan sebanyak 100 responden konsumen Pijar yang dipilih berdasarkan pertimbangan. Penelitian menggunakan teknik analisis Partial Least Square, yang diestimasi dengan program SmartPLS 3.0. Penelitian ini menyimpulkan bahwa Store Atmosphere berpengaruh signifikan terhadap Revisit Intention melalui Kepuasan Pelanggan sebagai variabel intervening. Rekomendasi untuk Pijar adalah melakukan perbaikan terhadap desain toko dan warna dekorasi, menambah lahan parkir roda empat, memperbaiki sirkulasi udara pada ruangan smooking indoor, menambahkan pengharum ruangan, serta melakukan riset terhadap produk, baik untuk menciptakan produk baru maupun memperbaiki kualitas rasa.

PENGARUH HEDONIC SHOPPING MOTIVATION DAN PRICE DISCOUNT TERHADAP IMPULSE BUYING (STUDI PADA KARYAWAN SWASTA KONSUMEN STARBUCKS COFFEE Dewi Andini Saputri; Widayanto Widayanto; Agung Budiatmo
Jurnal Ilmu Administrasi Bisnis Vol 13, No 1 (2024)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jiab.2024.40052

The high consumption of coffee is in line with the growth of coffee shops in Indonesia. Starbucks is a coffee shop brand from the United States whose stores are spread across major cities in Indonesia include Semarang. Based on the Top Brand Index, Starbucks Coffee is in first place but the percentage is still fluctuating. One of the Top Brand Index parameters is the market share related to consumer purchases. The type of purchase that has a good impact on the company is impulse buying. The purpose of this study is to prove the effect of hedonic shopping motivation and price discounts on impulse buying. The type of research is explanatory research, samples taken using non-probability sampling with purposive sampling and accidental sampling. Data were collected from 97 respondents, after being valid and reliable then analyzed with correlation coefficients, determination coefficients, linear regression, t and F tests with SPSS version 26. The results of hedonic shopping motivation and price discount studies had a positive and significant effect on impulse buying both partially and simultaneous. Companies need to provide more attractive and trendy menus to make consumers happy, price discounts can be increased to attract consumers from the frequency of giving.Keywords: hedonic shopping motivation, impulse buying, price discountTingginya konsumsi kopi sejalan dengan pertumbuhan kedai kopi di Indonesia. Starbucks merupakan merek kedai kopi dari Amerika Serikat yang kedainya tersebar di kota besar Indonesia termasuk Semarang. Berdasarkan Top Brand Index, posisi Starbucks Coffee berada di urutan pertama namun persentase masih fluktuasi. Parameter Top Brand Index salah satunya market share yang berkaitan dengan pembelian konsumen. Jenis pembelian yang berdampak baik untuk perusahaan adalah impulse buying. Tujuan penelitian ini untuk membuktikan pengaruh hedonic shopping motivation dan price discount terhadap impulse buying. Tipe penelitiannya explanatory research, sampel yang diambil menggunakan non probability sampling dengan purposive sampling dan accidental sampling. Data dikumpulkan dari 97 responden, setelah valid dan reliabel kemudian dianalisis dengan koefisien korelasi, koefisien determinasi, regresi linear, uji t dan F dengan SPSS versi 26. Hasil penelitian hedonic shopping motivation dan price discount berpengaruh positif dan signifikan terhadap impulse buying baik secara parsial maupun simultan. Perusahaan perlu menyediakan menu lebih menarik dan trendy untuk membuat konsumen senang, price discount dapat ditingkatkan untuk menarik konsumen dari frekuensi pemberian.Kata Kunci : hedonic shopping motivation, impulse buying, price discount

Pengaruh Brand Image dan Electronic Word of Mouth Terhadap Keputusan Pembelian (Studi pada Generasi Z Pengguna Layanan Traveloka di Kota Semarang) Muhammad Rifqi Hikmawan; Bulan Prabawani; Widayanto Widayanto
Jurnal Ilmu Administrasi Bisnis Vol 13, No 3 (2024)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jiab.2024.42451

This study aims to evaluate the impact of brand image and electronic word of mouth as independent variables on purchasing decisions as the dependent variable on the online travel agent Traveloka. The population that is the focus of the research is generation Z in Semarang City who have used Traveloka at least twice. This type of research is explanatory research and non-probability sampling techniques using Accidental and Purposive Sampling methods. The research sample consisted of 97 Traveloka user respondents who live in Semarang City. Data analysis using SPSS for Windows Version 25.0. The research results show that: (1) brand image (X1) has a positive and significant influence on purchasing decisions (Y), (2) electronic word of mouth (X2) has a positive and significant influence on purchasing decisions (Y), (3) Brand Image and Electronic Word of Mouth simultaneously have a positive and significant effect on purchasing decisions (Y). The suggestion in this research is that Traveloka can better optimize its brand image and electronic word of mouth in order to improve Traveloka purchasing decisions.Keywords: Brand Image; Electronic Word of Mouth; Purchase Decisions Penelitian ini bertujuan untuk mengevaluasi dampak brand image dan electronic word of mouth sebagai variabel independen terhadap keputusan pembelian sebagai variabel dependen pada online travel agent Traveloka. Populasi yang menjadi fokus penelitian adalah generasi Z di Kota Semarang yang telah menggunakan Traveloka minimal 2 kali. Tipe penelitian ini adalah explanatory research dan teknik pengambilan sampel non-probability sampling dengan metode accidental dan purposive sampling. Sampel pada penelitian berjumlah 97 responden pengguna Traveloka yang berdomisili di Kota Semarang. Analisis data menggunakan SPSS for Windows Versi 25.0. Hasil penelitian menunjukkan bahwa: (1) brand image (X1) memiliki pengaruh positif dan signifikan terhadap keputusan pembelian (Y), (2) electronic word of mouth (X2) memiliki pengaruh positif dan signifikan terhadap keputusan pembelian (Y), (3) brand image dan electronic word of mouth secara simultan berpengaruh positif dan signifikan terhadap keputusan pembelian (Y). Saran dalam penelitian ini adalah Traveloka dapat mengoptimalkan brand image dan electronic word of mouth secara lebih baik agar dapat meningkatkan keputusan pembelian Traveloka.Kata Kunci: Brand Image; Electronic Word of Mouth; Keputusan Pembelian

PENGARUH INOVASI PRODUK, INOVASI LAYANAN DAN ORIENTASI PASAR TERHADAP KEPUTUSAN PEMBELIAN (STUDI PADA KONSUMEN MCDONALD’S DI KOTA SEMARANG) Riyan Julianto; Widayanto Widayanto; Reni Shinta Dewi
Jurnal Ilmu Administrasi Bisnis Vol 14, No 3 (2025)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jiab.2025.46662

Competition in the fast food restaurant industry in Indonesia is getting tighter. The hope is that McDonald's can be the top brand in fast food restaurants. However, based on data from the top brand index, McDonald's during 2020 - 2024 has always been in second place. In fact, the graph or index from 2022 - 2024 has decreased. This study aims to determine the effect of product innovation, service innovation and market orientation on purchasing decisions. The type of research used is explanatory research with 97 respondents. The sampling technique uses the purposive accidental sampling method. Data collection used physical questionnaires distributed at 9 McDonald's outlets in Semarang City. Data analyzed using SPSS Ver 25. The results of the study stated that product innovation, service innovation and market orientation have a positive effect on purchasing decisions of McDonald's consumers in Semarang City. The better the product innovation, service innovation and market orientation carried out, the more it increases consumer purchasing decisions. Product innovation helps meet changes in consumer preferences, service innovation improves consumer experience and market orientation makes it adaptive to market changes. McDonald’s can develop products with unique and different shapes to increase the novelty of the product. McDonald’s can improve the ease of use and reliability of Self Ordering Kiosk. McDonald’s needs to improve responsiveness to consumer input and complaints.

PENGARUH PELATIHAN KERJA DAN KOMPETENSI KARYAWAN TERHADAP KINERJA KARYAWAN FUNGSI PRODUCTION AND PROJECT PADA PT PERTAMINA HULU KALIMANTAN TIMUR Shalma Amarta FPNA; Widayanto Widayanto; Sudharto Prawata Hadi
Jurnal Ilmu Administrasi Bisnis Vol 14, No 3 (2025)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jiab.2025.46665

Workers with good performance can complete their tasks according to the targets that have been set and can realize the success of achieving the company's goals. The Production and Project function has workers with low performance because it is suspected of having a decrease in workers who take training and workers who do not have the competence according to their positions. This type of research is quantitative research with the type of research, namely explanatory research. This study used a population of 100 permanent workers in the Production and Project function of PT Pertamina Hulu East Kalimantan. The analysis tests in this study include validity tests, reliability tests, classical assumptions, correlation coefficients, determination coefficients, linear regressions and significance tests with the help of SPSS IBM 25 software. The conclusion of this study is that the job training variable has a positive and significant effect on employee performance, the employee competency variable has a positive and significant effect on employee performance, and the job training and employee competency variables have a positive and significant effect on employee performance.

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