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All Journal Diponegoro Journal of Management
Farid Meraz Yuliardi, Farid Meraz
Jurusan Manajemen Fakultas Ekonomika dan Bisnis Universitas Diponegoro
Decision Sciences, Operations Research & Management

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ANALISIS PENGARUH HARGA KOMPETITIF,FASILITAS DAN KETERSEDIAAN PELAYANAN TERHADAP KEPUASAN PELANGGAN PADA KONSUMEN SALON MOBIL AUTOWAX SEMARANG Yuliardi, Farid Meraz; Khasanah, Imroatul
Diponegoro Journal of Management Volume 4, Nomor 4, Tahun 2015
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This study aimed to analyze the effect of competitive pricing to the customer's satisfaction on products and services salon car autowax semarang, to analyze the effect of the facility to the customer's satisfaction on products and services salon car autowax semarang, to analyze the impact of service quality to customer satisfaction on the products and services of the salon car autowax semarang.The samples used were 100 respondents who are consumers in the salon car autowax semarang. Tool data collection using questionnaires. The analysis technique used regression analysis to test the validity and reliability.
Co-Authors Imroatul Khasanah