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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis EKONOMIS : Journal of Economics and Business
Erilia Kesumahati
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Energy Other

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Factors Influencing Customer Loyalty Mediated by Customer Satisfaction on Imported Skincare in Batam City Laurentcia Longli; Erilia Kesumahati
Ekonomis: Journal of Economics and Business Vol 7, No 1 (2023): Maret
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v7i1.738

Abstract

Currently, world beauty Is growing in Indonesia, especially in self-care. Women and men are also starting to take care of themselves by using skincare. Skincare is very important to use for beauty and self-care. Skincare now can be used in all various circles of people. There are so many skincare brands from local and imports circulating in Indonesia, especially in Batam. However, many people prefer to use imported skincare products from South Korea. This study was conducted to know the effect of product quality, trust, brand image, promotion, and price on customer loyalty to import skincare products mediated by customer satisfaction in Batam City. The sample of this research is users of Korean skincare in Batam City with a total of 409 respondents through questionnaires distribution. The data were processed by using SmartPLS 3.2.9 software. The results of this research is that there is a significant positive effect of product quality, brand image, promotion, and price on customer loyalty. Meanwhile, trust does not have a significant positive impact on customer satisfaction and trust does not have a significant positive impact on customer loyalty mediated by customer satisfaction.
Analysis of Factors Affecting Purchase Intention of Chinese Steel and Iron Products in Batam Fernado Fernado; Erilia Kesumahati
Ekonomis: Journal of Economics and Business Vol 7, No 2 (2023): September
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v7i2.926

Abstract

This study aims to determine the cause of the high purchase intention of imported Chinese steel and iron products in Batam City. Iron and steel products are one of the highest imported category on 2020 that leads the main reason for this study. The collection of questionnaires was carried out using Google Form filled out by 211 building shop owners or managers. The data processing tool used in this study is SPSS version 26.0.0 with data quality test, classical assumption tests, and multiple linear analysis. The results of this study are subjective norms and perceived behavioral control have a significant positive effect on purchase intention of Chinese steel and iron products.
Factors Influencing Purchase Intention with Brand Awareness as a Mediator on Local Fashion Brand Products Dewi Ratnasari; Erilia Kesumahati
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 12 No 2 (2024): April
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v12i2.5385

Abstract

This research aims to know which factors are more affective to increasing and attracting consumer purchase intentions in local fashion brands. This research used quantitative method by distributing questionnaires which obtains as many as 475 respondents with a population of people who have purchased or used local fashion products in Indonesia. The data analysis method uses PLS-SEM through SmartPLS 3.0. The results of the study show that several factors have a significant effect on purchase intention such as product quality and brand awareness. Meanwhile brand awareness mediates the relationship between purchase intention and social media marketing and addition brand awareness also mediates the relationship between purchase intention and celebrity endorser. This study show that local fashion brand business must pay more attention to product quality factors and build awareness of their business brand. Creating high brand awareness in the community will be very influential for businesses to be able to know that there business exists.
Co-Authors Dewi Ratnasari Fernado Fernado Laurentcia Longli