Yohanes Sugiarto, Yohanes
Jurusan Manajemen Fakultas Ekonomika dan Bisnis Universitas Diponegoro

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ANALYSIS OF ENTREPRENEURSHIP ORIENTATION, ADAPTABILITY OF BUSINESS ENVIRONMENT, AND INTERNAL RESOURCES COMPANY ON COMPETITIVE ADVANTAGES TO IMPROVE COMPANY PERFORMANCE (Study at Micro Small and Medium Enterprises Embroidered Kudus District) Ayuningtyas, Aulia Ardhian; Miyasto, Miyasto; Sugiarto, Yohanes
Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Vol 17, No 2 (2018): September
Publisher : Master of Management Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (342.528 KB) | DOI: 10.14710/jspi.v17i2.119-139

Abstract

Economic development in Indonesia MSMEs has an important role because the majority of Indonesia's population lives from MSME activities both in the traditional and modern sector. MSME in Central Java is also quite good. However, MSMEs in Central Java also experienced an increase in competitiveness, especially with similar businesses. Therefore, entrepreneurs are required to be able to innovate and dare to explore the resources it has for its business can continue to grow and survive amid the competition. In this study, the authors explain the condition of competitiveness of SMEs in the Kudus Regency is the business of embroidery which from year to year always decreased. Based on the result of the theoretical study directing this study developed a model with five research variables covering entrepreneurial orientation, business environment adaptability, internal resources of company, competitive advantage, and company performance. The results of the analysis show that the entrepreneurship orientation does not positively affect the competitive advantage. The adaptability of the business environment positively affects the competitive advantage. Internal resources of the company positively influence the competitive advantage. Entrepreneurship orientation positively affects the company's performance. Internal resources of the company positively affect the company's performance. Competitive advantage positively affects the company's performance.
ANALISIS PENGARUH PROMOSI DAN ATMOSFER GERAI TERHADAP IMPULSE BUYING MELALUI EMOSI POSITIF SEBAGAI VARIABEL INTERVENING Fahd, Faishal; Sugiarto, Yohanes
Diponegoro Journal of Management Volume 4, Nomor 2, Tahun 2015
Publisher : Faculty of Economics and Business Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (222.872 KB)

Abstract

This research aims to understand the extent to which the promotion of fashion store outletsin the atmosphere and moseim woman ( positive emotion ) affecting the mood of consumers in doing the decision of the purchase .As we know , the workaholic expenditure shopaholic (Person  that  like  shopping  too  much  )  very  happy  to  support  the  activities  of  the atmosphere or room of their shopping .For it , the promotion of being attractive and comfortable atmosphere outlets need to be made to win an industrial competition in this field .This study using quantitative methods .Data collected by engineering the questionnaire .Of respondents to this research is woman who was shopping with the number of respondents as many as 100 people .Quantitative methods include validity and reliability , test the assumption of the classics , testing the hypothesis through the f , t and test the coefficients determined ( r2 ) Engineering analysis of data used is linear regression analysis.And this research is used to test for detecting sobel intervening variable is a positive emotion.This research result indicates that promotion and store athmosphere, positive atmosphere and influence significantly to a positive emotion, the positive emotion accepted as variable intervening in a mediate promotion and the other on impulse buying.
ANALISIS PENGARUH INOVASI PRODUK DAN KEWIRAUSAHAAN TERHADAP STRATEGI PEMASARAN DALAM MEMBANGUN KINERJA PEMASARAN (Studi pada Pengrajin Kayu Jati di Blora) Kumalasari, Elviana Niken; Sugiarto, Yohanes
Diponegoro Journal of Management Volume 5, Nomor 1, Tahun 2016
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

Micro, Small and Medium Enterprises (MSME) can help cultivate existing resources in each area. This has contributed greatly to local income and revenue of Indonesia, such as the small and medium industries in the city Blora. Blora is one of the districts that are in the province of Central Java, which has many MSME in the centers - centers of industry, one of the industrial centers that the public interest Blora is teak wood processing industry or the furniture. This study aimed to investigate the effect of the product innovation and entrepreneurial marketing strategy to build marketing performance.               The total sample of 82 respondents teak wood craft entrepreneurs in Blora. Data were obtained from questions by using a questionnaire consisting of closed and open questions. Respondents were analyzed with two-stage regression analysis tools SPSS (Statistical Package for Social Science).            Based on the analysis conducted shows that product innovation positive and significant impact on the performance of marketing, product innovation positive and significant impact on marketing strategies, entrepreneurial positive and significant impact on marketing strategies, entrepreneurial positive and significant impact on the performance of marketing, but marketing strategy had no significant effect the performance of marketing.
PENGARUH ORIENTASI PASAR DAN CUSTOMER RELATIONSHIP MANAGEMENT TERHADAP KINERJA PEMASARAN MELALUI KEUNGGULAN BERSAING (Studi Kasus Pada Warung Makan Sekitar Alun-alun Di Kota Sragen Santoso, Baharudin Yakub Didik; Sugiarto, Yohanes
Diponegoro Journal of Management Volume 5, Nomor 3, Tahun 2016
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

The purpose of this study was to analyze the influence of market orientation and customer relationship management on marketing performance with a competitive advantage as intervening. Population and sample in this research is food vendors in food stalls around the square in the town of Sragen of 60 sellers of food stalls. The sampling technique in this study was done by using census or saturated sample. Is the primary data type. Methods of data collection using the questionnaire. The analysis technique used is path analysis. The research results showed that : Market orientation affect on competitive advantage. Customer relationship management affect on competitive advantage. Market orientation affect on performance marketing. Customer relationship management affect on performance marketing. Competitive advantage affect on marketing performance. Competitive advantage becomes the mediating variable between market orientation on performance marketing. Competitive advantage becomes the mediating variable between customer relationship management on performance of marketing
ANALISIS FAKTOR - FAKTOR YANG MEMPENGARUHI KEPUTUSAN PEMBELIAN DENGAN MENGGUNAKAN IMPORTANCE PERFORMANCE ANALYSIS PADA KONSUMEN LAPTOP ASUS DI SEMARANG Aldila Garinapuri, Pangrae; Sugiarto, Yohanes
Diponegoro Journal of Management Volume 4, Nomor 2, Tahun 2015
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This study aims to examine the factors - factors that influence purchasing decisions Asus laptop in Semarang. These data were collected from 100 consumers or users Asus laptop.The samples in this study using simple random sampling. The analysis used in this study include the validity and reliability testing and Importance Performance Analysis (IPA).The results of the analysis using Importance Performance Analysis (IPA) to determine the level of consumer expectation gap between the amount of product performance. Based on data analysis of each - each purchase decision factors experienced negative gap (-), where the factor of product quality experience gap -0.65. Factor Price happen gap -0.55. Promotion factor -0.86. and the after-sales service factor -0.77. Where the expectation is greater than the performance of the products that can be used as a reference diharapkan.Hal to improve product performance
PENGARUH IMPLEMENTASI RELATIONSHIP MARKETING TERHADAP CUSTOMER LOYALTY DENGAN CUSTOMER SATISFACTION SEBAGAI VARIABEL INTERVENING (Studi Pada PT. Bank Rakyat Indonesia (Persero) Tbk. Cabang Pandanaran) Junistyaningrum, Nurulita; Sugiarto, Yohanes
Diponegoro Journal of Management Volume 5, Nomor 1, Tahun 2016
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This research examines two independent variables that is Building Service Partnership--of which the dependent variable of Customer Loyalty can be influenced--and Customer Satisfaction as the interverning variable. The direct coefficient determination (R2) test results 22,7%, meanwhile a 30,0% derived from the indirect coefficient determination (R2) test. In the other hand, testing hypotheses concerning partial correlation confirms that (i) Building Service Partnership indicates a positive and significant relationship towards Customer Satisfaction; (ii) Total Quality Management indicates a positive and significant relationship towards Customer Satisfaction; (iii) Building Service Partnership indicates a positive and significant relationship towards Customer Loyalty; (iv) Total Quality Management indicates a positive and significant relationship towards Customer Loyalty; and (v) Customer Satisfaction indicates a positive and significant relationship towards Customer Loyalty. From the significant hypothesis test (F-test), it can be derived that there is positive and significant influence between Building Service Partnership and Total Quality Management towards Customers Loyalty, with Customer Satisfaction as its interverning variable.
Factors Associated With The Utilization of Healthcare Facility Among The Ederly in X Hospital Semarang Oktavianti, Theresia Anggita; Suryoputro, Antono; Sugiarto, Yohanes
Public Health Perspective Journal Vol 6, No 1 (2021): April 2021
Publisher : Universitas Negeri Semarang

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Abstract

Recently, the percentage of older adults in Semarang has increased significantly because of the success of national development in the field of health and welfare. Elderly people tend to have greater healthcare utilization because of their health status. However, we need to know the factors that influence the elderly in utilizing health services in X 65%hospitals in the framework of developing a geriatric clinic for improving elderly health services in Semarang. This study aimed to identify factors related to the use of outpatient services among the X Hospital elderly. This is cross sectional study using data from X Hospital, conducted in Januari- Maret 2020 Only those who were 60 years or older were included in the analyses. We used a logistic regression analysis to determine factors associated with use of outpatient services. Among 100 participants, 65% of respondents had actived using the outpatient services in X Hospital. Factors associated with the use of outpatient services were family income, knowledge, attitude of health worker, hospital facilities, self-rated health, the number of chronic conditions, and Activities of Daily Living (ADL).The need for elderly patients in outpatient services is likely to increase along with the increasing elderly population in Indonesia in general and in the City of Semarang in particular. Elderly activeness in Hospital X in utilizing health services in Hospital X provides an opportunity for hospitals in the development of geriatric clinics and service which are currently being initiated by hospitals. Geriatric services at X Hospital providing services to elderly patients to improve the quality of their health, both psychologically and physically., and facilitate them to access appropriate health services according to their needs
Design of IoT Enabled Three Phase Power Quality Monitoring Unit Based on EmonLibCM Library Prasetyo, Hoedi; Sugiarto, Yohanes; Raharja, Agung Budi; Rachmawan, Anggara Oksean; Mahadi, Benidektus Datu; Pratama, Febriansyah Putra
KONSTELASI: Konvergensi Teknologi dan Sistem Informasi Vol. 4 No. 2 (2024): Desember 2024
Publisher : Program Studi Sistem Informasi Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/konstelasi.v4i2.10231

Abstract

This research presents the development of a cost-effective and reliable three-phase power quality monitoring device using readily available components and the open-source EmonLibCM library. The device addresses the limitations of existing single-phase devices, offering comprehensive monitoring for industrial applications with capacities above 100 kVA. The system architecture utilizes multiple Arduino boards for sensor data processing and a Raspberry Pi for data communication, storage, and user interface. Node-RED facilitates real-time data visualization on a user-friendly dashboard, while SQLite enables data logging for further analysis. The device accurately measures essential electrical parameters, including voltage, current, real power, apparent power, frequency, and energy consumption, with an average error of less than 5% compared to a reference Power Quality Analyzer. This research contributes to the advancement of affordable and accessible power quality monitoring solutions, promoting better energy management practices in industrial settings.