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All Journal JURNAL SAINS PEMASARAN INDONESIA Diponegoro Journal of Management Sebatik Public Health Perspective Journal Konstelasi: Konvergensi Teknologi dan Sistem Informasi Educate: Journal of Community Service in Education
Yohanes Sugiarto, Yohanes
Jurusan Manajemen Fakultas Ekonomika dan Bisnis Universitas Diponegoro
Computer Science & IT Decision Sciences, Operations Research & Management Education Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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Journal : Diponegoro Journal of Management

 1 
ANALISIS PENGARUH PROMOSI DAN ATMOSFER GERAI TERHADAP IMPULSE BUYING MELALUI EMOSI POSITIF SEBAGAI VARIABEL INTERVENING Fahd, Faishal; Sugiarto, Yohanes
Diponegoro Journal of Management Volume 4, Nomor 2, Tahun 2015
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This research aims to understand the extent to which the promotion of fashion store outletsin the atmosphere and moseim woman ( positive emotion ) affecting the mood of consumers in doing the decision of the purchase .As we know , the workaholic expenditure shopaholic (Person  that  like  shopping  too  much  )  very  happy  to  support  the  activities  of  the atmosphere or room of their shopping .For it , the promotion of being attractive and comfortable atmosphere outlets need to be made to win an industrial competition in this field .This study using quantitative methods .Data collected by engineering the questionnaire .Of respondents to this research is woman who was shopping with the number of respondents as many as 100 people .Quantitative methods include validity and reliability , test the assumption of the classics , testing the hypothesis through the f , t and test the coefficients determined ( r2 ) Engineering analysis of data used is linear regression analysis.And this research is used to test for detecting sobel intervening variable is a positive emotion.This research result indicates that promotion and store athmosphere, positive atmosphere and influence significantly to a positive emotion, the positive emotion accepted as variable intervening in a mediate promotion and the other on impulse buying.
ANALISIS PENGARUH INOVASI PRODUK DAN KEWIRAUSAHAAN TERHADAP STRATEGI PEMASARAN DALAM MEMBANGUN KINERJA PEMASARAN (Studi pada Pengrajin Kayu Jati di Blora) Kumalasari, Elviana Niken; Sugiarto, Yohanes
Diponegoro Journal of Management Volume 5, Nomor 1, Tahun 2016
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

Micro, Small and Medium Enterprises (MSME) can help cultivate existing resources in each area. This has contributed greatly to local income and revenue of Indonesia, such as the small and medium industries in the city Blora. Blora is one of the districts that are in the province of Central Java, which has many MSME in the centers - centers of industry, one of the industrial centers that the public interest Blora is teak wood processing industry or the furniture. This study aimed to investigate the effect of the product innovation and entrepreneurial marketing strategy to build marketing performance.               The total sample of 82 respondents teak wood craft entrepreneurs in Blora. Data were obtained from questions by using a questionnaire consisting of closed and open questions. Respondents were analyzed with two-stage regression analysis tools SPSS (Statistical Package for Social Science).            Based on the analysis conducted shows that product innovation positive and significant impact on the performance of marketing, product innovation positive and significant impact on marketing strategies, entrepreneurial positive and significant impact on marketing strategies, entrepreneurial positive and significant impact on the performance of marketing, but marketing strategy had no significant effect the performance of marketing.
PENGARUH ORIENTASI PASAR DAN CUSTOMER RELATIONSHIP MANAGEMENT TERHADAP KINERJA PEMASARAN MELALUI KEUNGGULAN BERSAING (Studi Kasus Pada Warung Makan Sekitar Alun-alun Di Kota Sragen Santoso, Baharudin Yakub Didik; Sugiarto, Yohanes
Diponegoro Journal of Management Volume 5, Nomor 3, Tahun 2016
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

The purpose of this study was to analyze the influence of market orientation and customer relationship management on marketing performance with a competitive advantage as intervening. Population and sample in this research is food vendors in food stalls around the square in the town of Sragen of 60 sellers of food stalls. The sampling technique in this study was done by using census or saturated sample. Is the primary data type. Methods of data collection using the questionnaire. The analysis technique used is path analysis. The research results showed that : Market orientation affect on competitive advantage. Customer relationship management affect on competitive advantage. Market orientation affect on performance marketing. Customer relationship management affect on performance marketing. Competitive advantage affect on marketing performance. Competitive advantage becomes the mediating variable between market orientation on performance marketing. Competitive advantage becomes the mediating variable between customer relationship management on performance of marketing
ANALISIS FAKTOR - FAKTOR YANG MEMPENGARUHI KEPUTUSAN PEMBELIAN DENGAN MENGGUNAKAN IMPORTANCE PERFORMANCE ANALYSIS PADA KONSUMEN LAPTOP ASUS DI SEMARANG Aldila Garinapuri, Pangrae; Sugiarto, Yohanes
Diponegoro Journal of Management Volume 4, Nomor 2, Tahun 2015
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This study aims to examine the factors - factors that influence purchasing decisions Asus laptop in Semarang. These data were collected from 100 consumers or users Asus laptop.The samples in this study using simple random sampling. The analysis used in this study include the validity and reliability testing and Importance Performance Analysis (IPA).The results of the analysis using Importance Performance Analysis (IPA) to determine the level of consumer expectation gap between the amount of product performance. Based on data analysis of each - each purchase decision factors experienced negative gap (-), where the factor of product quality experience gap -0.65. Factor Price happen gap -0.55. Promotion factor -0.86. and the after-sales service factor -0.77. Where the expectation is greater than the performance of the products that can be used as a reference diharapkan.Hal to improve product performance
PENGARUH IMPLEMENTASI RELATIONSHIP MARKETING TERHADAP CUSTOMER LOYALTY DENGAN CUSTOMER SATISFACTION SEBAGAI VARIABEL INTERVENING (Studi Pada PT. Bank Rakyat Indonesia (Persero) Tbk. Cabang Pandanaran) Junistyaningrum, Nurulita; Sugiarto, Yohanes
Diponegoro Journal of Management Volume 5, Nomor 1, Tahun 2016
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This research examines two independent variables that is Building Service Partnership--of which the dependent variable of Customer Loyalty can be influenced--and Customer Satisfaction as the interverning variable. The direct coefficient determination (R2) test results 22,7%, meanwhile a 30,0% derived from the indirect coefficient determination (R2) test. In the other hand, testing hypotheses concerning partial correlation confirms that (i) Building Service Partnership indicates a positive and significant relationship towards Customer Satisfaction; (ii) Total Quality Management indicates a positive and significant relationship towards Customer Satisfaction; (iii) Building Service Partnership indicates a positive and significant relationship towards Customer Loyalty; (iv) Total Quality Management indicates a positive and significant relationship towards Customer Loyalty; and (v) Customer Satisfaction indicates a positive and significant relationship towards Customer Loyalty. From the significant hypothesis test (F-test), it can be derived that there is positive and significant influence between Building Service Partnership and Total Quality Management towards Customers Loyalty, with Customer Satisfaction as its interverning variable.
Co-Authors Adi Nugroho Amon, Nicholas Antono Suryoputro Aulia Ardhian Ayuningtyas Baharudin Yakub Didik Santoso, Baharudin Yakub Didik Darmawan, Nemesio Tito Abi Elviana Niken Kumalasari, Elviana Niken Faishal Fahd, Faishal Gregorius Adi Prastiantomo Kusuma, Maria Mige Mahadi, Benidektus Datu Miyasto Miyasto Nurulita Junistyaningrum, Nurulita Oktavianti, Theresia Anggita Pandansari, Fenty Pangrae Aldila Garinapuri, Pangrae Prasetyo, Hoedi Pratama, Febriansyah Putra Pujianto, Hilarius Prin Rachmawan, Anggara Oksean Raharja, Agung Budi Tri Hannanto Saputra Yustama, Dionisius Alviano