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All Journal Kompak : Jurnal Ilmiah Komputerisasi Akuntansi Jurnal Abdi Insani Journal of Innovative and Creativity PENG: Jurnal Ekonomi dan Manajemen Hikamatzu Journal of Multidisciplinary Research Aksi Kita: Jurnal Pengabdian Kepada Masyarakat
Ovriyadin
SEKOLAH TINGGI ILMU EKONOMI BIMA
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Social Sciences Other

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PENGEMBANGAN JIWA WIRAUSAHA UMKM MELALUI INKUBATOR BISNIS STIE BIMA PADA EVENT MOTOGP MANDALIKA Puji Muniarty; Wulandari; M Syukur Dwiriansyah; Ovriyadin
Jurnal Abdi Insani Vol 10 No 1 (2023): Jurnal Abdi Insani
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/abdiinsani.v10i1.902

Abstract

Bima High School of Economics (STIE) is one of the higher education institutions that focuses on developing entrepreneurship on the island of Sumbawa, NTB. As a program that becomes a space for entrepreneurs to grow, the STIE Bima business incubator made a real breakthrough by participating in the MotoGP event which will be held in 2022. The purpose of the activity is to introduce products created by the creativity of the Bima UMKM academic community so that its marketing network is wider and to develop the potential of the soul. entrepreneurship for MSME actors/academicians as well as collaboration opportunities for entrepreneurs so they can contribute to benefit others. This activity was carried out using a participatory method which involved the active role of the STIE Bima academic community along with several MSMEs located around the Bima City and Regency area. Activities carried out in several stages, namely preparation, implementation, monitoring and evaluation. Activity results: The MotoGP event is not only a means of motorbike racing activities and tourism promotion, but also the development of MSMEs so that they go public so as to create a multiplier effect. Of course, the ultimate goal is public welfare considering that MSMEs are a means of employment that drives the creative economy. This phenomenon has encouraged STIE Bima as an entrepreneurship campus in Bima City to actively encourage the development of MSMEs by involving and participating in activities related to entrepreneurship. In addition, buyers are satisfied with the form of service and a friendly welcome when buying products at prices that buyers can afford. Conclusion: The output of this activity can also be accessed in several Bima local media, including on kahaba.net, www.gardaasakota.com, and STIE Bima's official Instagram. The promotion of MSME products on MotorGp shows that UMKM products in the Bima area can compete in the modern market.
Marketing Mix Dan Brand Image Terhadap Keputusan Pembelian Kain Tenun Sebagai Upaya Mempertahankan Eksistensi Produk Lokal Ovriyadin; Sri Ernawati
Kompak :Jurnal Ilmiah Komputerisasi Akuntansi Vol. 17 No. 2 (2024): Jurnal Ilmiah Komputer Akuntansi (KOMPAK)
Publisher : Universitas Sains dan Teknologi Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/kompak.v17i2.2074

Abstract

This research aims to determine and analyze the influence of marketing mix and brand image as a marketing strategy. Before marketing activities occur, it is important for business actors, in this case weaving SMEs in Bima City, to know buyer behavior first to know what strategies will be implemented to market woven products. Determining a marketing strategy through a marketing mix that is right on target and increasing the brand image of woven products can increase consumer purchasing decisions as well as an effort to maintain the existence of local products in Bima City. The type of research in this research is quantitative. The method used in this research is an explanatory survey approach, namely through collecting data from respondents. The research instrument used was a questionnaire with a Likert scale containing a list of questions for respondents to answer. The sample in this study amounted to 200 people. Then, to test the research, it was carried out with the help of Smart Partial Least Square (SmartPLS) Software. The research results marketing mix and brand image have a significant influence on the decision to purchase woven fabric as an effort to maintain the existence of local products in Bima City
Pengaruh Current Ratio, Return On Assets Dan Debt To Equity Ratio Terhadap Nilai Perusahaan Pada PT Indah Kiat Pulpen Dan Paper TBK Vivi Mutlak; M.Rimawan; Ovriyadin
Journal of Innovative and Creativity Vol. 5 No. 2 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i2.2983

Abstract

This study aims to analyze the effect of Current Ratio (CR), Return on Assets (ROA), and Debt to Equity Ratio (DER) on the firm value of PT Indah Kiat Pulp and Paper Tbk. Firm value is a crucial indicator for investors in assessing a company’s performance and future prospects. The research uses a quantitative approach with descriptive and verification methods. The data used are secondary data obtained from the company's annual financial reports for the period 2018 to 2023. Data analysis was conducted using multiple linear regression with the help of SPSS software. The results show that partially, ROA has a positive and significant effect on firm value, indicating that higher profitability leads to higher firm value. DER has a negative and significant effect, meaning that a capital structure with a high proportion of debt tends to reduce firm value. Meanwhile, CR does not have a significant effect on firm value, indicating that liquidity level does not necessarily influence investor assessments. Simultaneously, the three independent variables significantly influence firm value. These findings suggest that management should focus more on asset efficiency and capital structure management to enhance company value.
Digitalisasi Administrasi Desa Melalui Pemanfaatan Google Drive untuk Peningkatan Efisiensi Pelayanan Publik di Kelurahan Rabadompu Barat Puji Muniarty; Intisari Haryanti; Ovriyadin; Mawar Hidayanti; Sugeng Aryadinata
Aksi Kita: Jurnal Pengabdian kepada Masyarakat Vol. 1 No. 5 (2025): SEPTEMBER-OKTOBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/aqjhp409

Abstract

Administrasi desa merupakan bagian penting dalam mendukung pelayanan publik yang efektif. Namun, di banyak desa dan kelurahan, pengelolaan arsip masih dilakukan secara manual sehingga menimbulkan risiko kehilangan, kerusakan, dan keterlambatan pelayanan. Melalui program Kuliah Kerja Nyata (KKN) STIE Bima 2025, mahasiswa melaksanakan kegiatan penataan administrasi desa di Kelurahan Rabadompu Barat. Program ini berfokus pada sosialisasi dan implementasi penggunaan Google Drive sebagai media penyimpanan digital untuk arsip desa. Hasil kegiatan menunjukkan peningkatan keterampilan aparatur kelurahan dalam mengelola data, kerapian administrasi, serta kesadaran akan pentingnya sistem backup digital. Dengan adanya program ini, pelayanan publik dapat dilakukan lebih cepat, aman, dan efisien.
Pengaruh Karakteristik Konsumen Dan Motivasi Terhadap Keputusan Pembelian Honda PCX Di Kota Bima Ibadatur Rahman; Ismunandar; Ovriyadin
PENG: Jurnal Ekonomi dan Manajemen Vol. 2 No. 1 (2025): Januari-Maret, Economics and business economics in Humanity
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/fyrs8r31

Abstract

Penelitian ini bertujuan untuk mengetahui Pengaruh Karakteristik Konsumen dan Motivasi Terhadap Keputusan Pembelian Sepeda Motor Merek “HONDA PCX” di Kota Bima Penelitian ini dilakukan pada masyarakat Kota Bima pengguna motor honda type Honda PCX. Jenis penelitian ini adalah penelitian asosiatif dengan menggambil instrument penelitian berupa kuesioner skala likert. Populasi yang digunakan dalam penelitian ini yaitu seluruh konsumen yang pernah membeli motor PCX di Kota Bima yang tidak diketahui secara pasti jumlahnya (Unknown Population). Dikarenakan populasinya tidak diketahui secara pasti maka sampel penelitian sebanyak 96 orang dengan teknik penentuan sampel yaitu purposive sampling. Teknik pengumpulan data menggunakan observasi, kuesioner dan studi pustaka. Data yang telah dikumpulkan kemudian dianalisis dengan teknik uji validitas, uji reliabilitas, uji asumsi klasik, regresi linear berganda, koefisien korelasi berganda, uji determinasi, uji t dan uji f.  Hasil penelitian menunjukan bahwa tidak terdapat prngaruh karakteristik konsumen tidak berpengaruh terhadap keputusan pembelian motor honda PXC di Kota Bima. Sementara itu, motivasi konsumen berpengaruh terhadap keputusan pembelian motor honda PCX di Kota Bima.
Pengaruh Sosial Media Influencer Terhadap Perilaku Konsumen Dalam Memilih Produk Fashion Di Toko Putri Agata Juwani; Sugeng Widakdo; Ovriyadin
Hikamatzu | Journal of Multidisciplinary Vol. 2 No. 2 (2025): Multidisciplinary Approach
Publisher : Hikamatzu | Journal of Multidisciplinary

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this study is to determine whether Social Media Influencers have a significant influence on consumer behavior in choosing fashion products at Putri Agata Store. The type of research is associative, the research instrument uses a questionnaire with a Likert scale. The population used is all consumers who have shopped at Putri Agata Store whose number is unknown, the number of samples in this study was 80 respondents with a sampling technique that is purposive sampling. Data collection techniques with observation, questionnaires, and literature studies. Data analysis techniques by conducting validity tests, reliability tests, simple linear regression tests, correlation coefficients, determination tests, and t tests. The results of this study indicate that there is an influence between Social Media Influencers on Consumer Behavior in choosing fashion products at Putri Agata Store
PENGARUH  INOVASI PRODUK DAN KEPUASAN KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN PADA ABG GUMES KOTA BIMA Ovriyadin; Firdaus; Siti Asyitah
Hikamatzu | Journal of Multidisciplinary Vol. 2 No. 2 (2025): Multidisciplinary Approach
Publisher : Hikamatzu | Journal of Multidisciplinary

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The research questions are 1) whether product innovation has a significant effect on purchasing decisions, 2) whether consumer satisfaction has a significant effect on purchasing decisions, and 3) whether product innovation and consumer satisfaction have a significant effect on purchasing decisions. This study aims to examine and determine the effect of product innovation on product purchasing decisions at ABG GUMES Bima City, and examine the effect of consumer satisfaction on purchasing decisions. Population is not known with certainty, therefore the sampling technique is done by purpusive sampling in determining the sample. The questionnaires that were successfully collected were 100 questionnaires. The results showed that there was a significant effect of product innovation on purchasing decisions. The variable of consumer satisfaction with purchasing decisions has no significant effect. Innovation must continue to be done to maintain product purchase decisions at ABG Gumes Bima City
Co-Authors Firdaus Ibadatur Rahman Intisari Haryanti Ismunandar dan Irma Mardian Juwani M Syukur Dwiriansyah M.Rimawan Mawar Hidayanti Puji Muniarty Puji Muniarty Siti Asyitah Sri Ernawati Sugeng Aryadinata Sugeng Widakdo Vivi Mutlak Wulandari