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All Journal Kompak : Jurnal Ilmiah Komputerisasi Akuntansi Jurnal Abdi Insani
Ovriyadin
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PENGEMBANGAN JIWA WIRAUSAHA UMKM MELALUI INKUBATOR BISNIS STIE BIMA PADA EVENT MOTOGP MANDALIKA Puji Muniarty; Wulandari; M Syukur Dwiriansyah; Ovriyadin
Jurnal Abdi Insani Vol 10 No 1 (2023): Jurnal Abdi Insani
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/abdiinsani.v10i1.902

Abstract

Bima High School of Economics (STIE) is one of the higher education institutions that focuses on developing entrepreneurship on the island of Sumbawa, NTB. As a program that becomes a space for entrepreneurs to grow, the STIE Bima business incubator made a real breakthrough by participating in the MotoGP event which will be held in 2022. The purpose of the activity is to introduce products created by the creativity of the Bima UMKM academic community so that its marketing network is wider and to develop the potential of the soul. entrepreneurship for MSME actors/academicians as well as collaboration opportunities for entrepreneurs so they can contribute to benefit others. This activity was carried out using a participatory method which involved the active role of the STIE Bima academic community along with several MSMEs located around the Bima City and Regency area. Activities carried out in several stages, namely preparation, implementation, monitoring and evaluation. Activity results: The MotoGP event is not only a means of motorbike racing activities and tourism promotion, but also the development of MSMEs so that they go public so as to create a multiplier effect. Of course, the ultimate goal is public welfare considering that MSMEs are a means of employment that drives the creative economy. This phenomenon has encouraged STIE Bima as an entrepreneurship campus in Bima City to actively encourage the development of MSMEs by involving and participating in activities related to entrepreneurship. In addition, buyers are satisfied with the form of service and a friendly welcome when buying products at prices that buyers can afford. Conclusion: The output of this activity can also be accessed in several Bima local media, including on kahaba.net, www.gardaasakota.com, and STIE Bima's official Instagram. The promotion of MSME products on MotorGp shows that UMKM products in the Bima area can compete in the modern market.
Marketing Mix Dan Brand Image Terhadap Keputusan Pembelian Kain Tenun Sebagai Upaya Mempertahankan Eksistensi Produk Lokal Ovriyadin; Sri Ernawati
Kompak :Jurnal Ilmiah Komputerisasi Akuntansi Vol. 17 No. 2 (2024): Jurnal Ilmiah Komputer Akuntansi (KOMPAK)
Publisher : Universitas Sains dan Teknologi Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/kompak.v17i2.2074

Abstract

This research aims to determine and analyze the influence of marketing mix and brand image as a marketing strategy. Before marketing activities occur, it is important for business actors, in this case weaving SMEs in Bima City, to know buyer behavior first to know what strategies will be implemented to market woven products. Determining a marketing strategy through a marketing mix that is right on target and increasing the brand image of woven products can increase consumer purchasing decisions as well as an effort to maintain the existence of local products in Bima City. The type of research in this research is quantitative. The method used in this research is an explanatory survey approach, namely through collecting data from respondents. The research instrument used was a questionnaire with a Likert scale containing a list of questions for respondents to answer. The sample in this study amounted to 200 people. Then, to test the research, it was carried out with the help of Smart Partial Least Square (SmartPLS) Software. The research results marketing mix and brand image have a significant influence on the decision to purchase woven fabric as an effort to maintain the existence of local products in Bima City
Co-Authors M Syukur Dwiriansyah Puji Muniarty Sri Ernawati Wulandari