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All Journal Kompak : Jurnal Ilmiah Komputerisasi Akuntansi Jurnal Abdi Insani Journal of Innovative and Creativity Horizon: Indonesian Journal of Multidisciplinary PENG: Jurnal Ekonomi dan Manajemen Hikamatzu Journal of Multidisciplinary Research Aksi Kita: Jurnal Pengabdian Kepada Masyarakat
Ovriyadin
SEKOLAH TINGGI ILMU EKONOMI BIMA
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Social Sciences Other

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PENGEMBANGAN JIWA WIRAUSAHA UMKM MELALUI INKUBATOR BISNIS STIE BIMA PADA EVENT MOTOGP MANDALIKA Puji Muniarty; Wulandari; M Syukur Dwiriansyah; Ovriyadin
Jurnal Abdi Insani Vol 10 No 1 (2023): Jurnal Abdi Insani
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/abdiinsani.v10i1.902

Abstract

Bima High School of Economics (STIE) is one of the higher education institutions that focuses on developing entrepreneurship on the island of Sumbawa, NTB. As a program that becomes a space for entrepreneurs to grow, the STIE Bima business incubator made a real breakthrough by participating in the MotoGP event which will be held in 2022. The purpose of the activity is to introduce products created by the creativity of the Bima UMKM academic community so that its marketing network is wider and to develop the potential of the soul. entrepreneurship for MSME actors/academicians as well as collaboration opportunities for entrepreneurs so they can contribute to benefit others. This activity was carried out using a participatory method which involved the active role of the STIE Bima academic community along with several MSMEs located around the Bima City and Regency area. Activities carried out in several stages, namely preparation, implementation, monitoring and evaluation. Activity results: The MotoGP event is not only a means of motorbike racing activities and tourism promotion, but also the development of MSMEs so that they go public so as to create a multiplier effect. Of course, the ultimate goal is public welfare considering that MSMEs are a means of employment that drives the creative economy. This phenomenon has encouraged STIE Bima as an entrepreneurship campus in Bima City to actively encourage the development of MSMEs by involving and participating in activities related to entrepreneurship. In addition, buyers are satisfied with the form of service and a friendly welcome when buying products at prices that buyers can afford. Conclusion: The output of this activity can also be accessed in several Bima local media, including on kahaba.net, www.gardaasakota.com, and STIE Bima's official Instagram. The promotion of MSME products on MotorGp shows that UMKM products in the Bima area can compete in the modern market.
Marketing Mix Dan Brand Image Terhadap Keputusan Pembelian Kain Tenun Sebagai Upaya Mempertahankan Eksistensi Produk Lokal Ovriyadin; Sri Ernawati
Kompak :Jurnal Ilmiah Komputerisasi Akuntansi Vol. 17 No. 2 (2024): Jurnal Ilmiah Komputer Akuntansi (KOMPAK)
Publisher : Universitas Sains dan Teknologi Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/kompak.v17i2.2074

Abstract

This research aims to determine and analyze the influence of marketing mix and brand image as a marketing strategy. Before marketing activities occur, it is important for business actors, in this case weaving SMEs in Bima City, to know buyer behavior first to know what strategies will be implemented to market woven products. Determining a marketing strategy through a marketing mix that is right on target and increasing the brand image of woven products can increase consumer purchasing decisions as well as an effort to maintain the existence of local products in Bima City. The type of research in this research is quantitative. The method used in this research is an explanatory survey approach, namely through collecting data from respondents. The research instrument used was a questionnaire with a Likert scale containing a list of questions for respondents to answer. The sample in this study amounted to 200 people. Then, to test the research, it was carried out with the help of Smart Partial Least Square (SmartPLS) Software. The research results marketing mix and brand image have a significant influence on the decision to purchase woven fabric as an effort to maintain the existence of local products in Bima City
Pengaruh Current Ratio, Return On Assets Dan Debt To Equity Ratio Terhadap Nilai Perusahaan Pada PT Indah Kiat Pulpen Dan Paper TBK Vivi Mutlak; M.Rimawan; Ovriyadin
Journal of Innovative and Creativity Vol. 5 No. 2 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i2.2983

Abstract

This study aims to analyze the effect of Current Ratio (CR), Return on Assets (ROA), and Debt to Equity Ratio (DER) on the firm value of PT Indah Kiat Pulp and Paper Tbk. Firm value is a crucial indicator for investors in assessing a company’s performance and future prospects. The research uses a quantitative approach with descriptive and verification methods. The data used are secondary data obtained from the company's annual financial reports for the period 2018 to 2023. Data analysis was conducted using multiple linear regression with the help of SPSS software. The results show that partially, ROA has a positive and significant effect on firm value, indicating that higher profitability leads to higher firm value. DER has a negative and significant effect, meaning that a capital structure with a high proportion of debt tends to reduce firm value. Meanwhile, CR does not have a significant effect on firm value, indicating that liquidity level does not necessarily influence investor assessments. Simultaneously, the three independent variables significantly influence firm value. These findings suggest that management should focus more on asset efficiency and capital structure management to enhance company value.
Pengaruh Content Marketing dan Review Product pada Tiktok Shop Terhadap Keputusan Pembelian Skincare Skintific di Kota Bima Dina Maulida; Ismunandar; Ovriyadin
HORIZON: Indonesian Journal of Multidisciplinary Vol. 4 No. 3 (2026): HORIZON: Indonesian Journal of Multidisciplinary
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/hijm.v4i3.6146

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh content marketing dan review product pada TikTok Shop terhadap keputusan pembelian skincare Skintific di Kota Bima. Penelitian ini menggunakan metode kuantitatif dengan jenis penelitian asosiatif. Populasi dalam penelitian adalah pengguna TikTok di Kota Bima yang pernah melihat konten Skintific. Sampel penelitian berjumlah 96 responden yang ditentukan menggunakan teknik accidental sampling dan purposive sampling. Data dikumpulkan melalui kuesioner dengan skala Likert dan dianalisis menggunakan uji validitas, reliabilitas, asumsi klasik, regresi linear berganda, koefisien korelasi, koefisien determinasi, uji t, dan uji F dengan bantuan SPSS. Hasil penelitian menunjukkan bahwa content marketing tidak berpengaruh signifikan terhadap keputusan pembelian skincare Skintific di Kota Bima dengan nilai thitung 1,774 dan signifikansi 0,079 > 0,05. Review product juga tidak berpengaruh signifikan terhadap keputusan pembelian dengan nilai thitung -0,658 dan signifikansi 0,512 > 0,05. Secara simultan, content marketing dan review product tidak berpengaruh signifikan terhadap keputusan pembelian dengan nilai Fhitung 1,598 dan signifikansi 0,208 > 0,05. Koefisien determinasi sebesar 3,3%, sedangkan 96,7% dipengaruhi oleh variabel lain di luar penelitian.
Pengaruh Competency, Communication, dan Work Environment Terhadap Employee Performance pada Gen Z di Kota Bima Nuridaman Nuridaman; Jaenab; Ovriyadin
HORIZON: Indonesian Journal of Multidisciplinary Vol. 4 No. 3 (2026): HORIZON: Indonesian Journal of Multidisciplinary
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/hijm.v4i3.6351

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh competency, communication, dan work environment terhadap employee performance pada Generasi Z di Kota Bima. Penelitian menggunakan pendekatan kuantitatif dengan jenis penelitian asosiatif. Populasi penelitian adalah Generasi Z di Kota Bima, dengan sampel sebanyak 96 responden yang ditentukan menggunakan rumus Lemeshow dan teknik purposive sampling. Data dikumpulkan melalui observasi, kuesioner, dan studi pustaka, kemudian dianalisis menggunakan uji validitas, reliabilitas, asumsi klasik, regresi linear berganda, koefisien korelasi, koefisien determinasi, uji t, dan uji F. Hasil penelitian menunjukkan bahwa competency berpengaruh positif dan signifikan terhadap employee performance, sedangkan communication dan work environment tidak berpengaruh signifikan secara parsial. Namun, secara simultan competency, communication, dan work environment berpengaruh signifikan terhadap employee performance. Nilai koefisien determinasi sebesar 73,9% menunjukkan bahwa variasi employee performance dapat dijelaskan oleh ketiga variabel tersebut, sedangkan sisanya dipengaruhi oleh faktor lain di luar penelitian. Temuan ini menegaskan bahwa kompetensi merupakan faktor dominan dalam meningkatkan kinerja karyawan Generasi Z di Kota Bima
Analisis Perbadingan Rasio Solvabilitas Sebelum dan Sesudah Pandemi Covid-19 pada PT. Tempo Scan Pacific Tbk Karina Karina; Nurhayati; Ovriyadin
HORIZON: Indonesian Journal of Multidisciplinary Vol. 4 No. 3 (2026): HORIZON: Indonesian Journal of Multidisciplinary
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/hijm.v4i3.6374

Abstract

Penelitian ini bertujuan untuk menganalisis perbedaan rasio solvabilitas PT Tempo Scan Pacific Tbk sebelum dan sesudah pandemi COVID-19. Rasio solvabilitas yang dianalisis meliputi Debt to Asset Ratio (DAR) dan Debt to Equity Ratio (DER). Penelitian ini menggunakan pendekatan kuantitatif komparatif dengan data sekunder yang diperoleh dari laporan keuangan perusahaan periode 2018–2022. Analisis data dilakukan menggunakan uji Independent Sample t-Test dengan bantuan perangkat lunak SPSS versi 22. Hasil penelitian menunjukkan bahwa nilai signifikansi DAR sebesar 0,819 (>0,05) dan nilai signifikansi DER sebesar 0,968 (>0,05). Hasil tersebut menunjukkan bahwa tidak terdapat perbedaan yang signifikan pada rasio solvabilitas sebelum dan sesudah pandemi COVID-19. Dengan demikian, pandemi COVID-19 tidak memberikan pengaruh yang signifikan terhadap kondisi solvabilitas perusahaan. PT Tempo Scan Pacific Tbk mampu menjaga stabilitas keuangan dan keseimbangan struktur modalnya pada periode sebelum maupun sesudah pandemi.
Pengaruh Influencer Marketing dan Electronic Word of Mouth Terhadap Minat Beli Konsumen Produk Skincare Glad2glow di Kota Bima Wiwin Wiwin; Ismunandar; Ovriyadin
HORIZON: Indonesian Journal of Multidisciplinary Vol. 4 No. 3 (2026): HORIZON: Indonesian Journal of Multidisciplinary
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/hijm.v4i3.6388

Abstract

This study aims to analyze the influence of influencer marketing and electronic word of mouth (e-WOM) on consumers' purchase intention toward Glad2Glow skincare products in Bima City. The research employed a quantitative approach with an associative design. Data were collected through questionnaires distributed to 96 respondents selected using purposive sampling. Data analysis was conducted using multiple linear regression supported by validity, reliability, and classical assumption tests. The findings indicate that influencer marketing has a positive and significant effect on purchase intention. Likewise, electronic word of mouth significantly influences consumers' purchase intention. Simultaneously, both variables have a significant effect on purchase intention, with a coefficient of determination of 73.7%, indicating that most variations in purchase intention are explained by influencer marketing and e-WOM. These findings suggest that effective influencer strategies and positive online consumer reviews play an important role in increasing consumers' interest in purchasing Glad2Glow skincare products. Future studies are recommended to include other variables, such as brand image, price, and product quality, to obtain a more comprehensive understanding of consumer purchase intention
Digitalisasi Administrasi Desa Melalui Pemanfaatan Google Drive untuk Peningkatan Efisiensi Pelayanan Publik di Kelurahan Rabadompu Barat Puji Muniarty; Intisari Haryanti; Ovriyadin; Mawar Hidayanti; Sugeng Aryadinata
Aksi Kita: Jurnal Pengabdian kepada Masyarakat Vol. 1 No. 5 (2025): SEPTEMBER-OKTOBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/aqjhp409

Abstract

Administrasi desa merupakan bagian penting dalam mendukung pelayanan publik yang efektif. Namun, di banyak desa dan kelurahan, pengelolaan arsip masih dilakukan secara manual sehingga menimbulkan risiko kehilangan, kerusakan, dan keterlambatan pelayanan. Melalui program Kuliah Kerja Nyata (KKN) STIE Bima 2025, mahasiswa melaksanakan kegiatan penataan administrasi desa di Kelurahan Rabadompu Barat. Program ini berfokus pada sosialisasi dan implementasi penggunaan Google Drive sebagai media penyimpanan digital untuk arsip desa. Hasil kegiatan menunjukkan peningkatan keterampilan aparatur kelurahan dalam mengelola data, kerapian administrasi, serta kesadaran akan pentingnya sistem backup digital. Dengan adanya program ini, pelayanan publik dapat dilakukan lebih cepat, aman, dan efisien.
Pengaruh Karakteristik Konsumen Dan Motivasi Terhadap Keputusan Pembelian Honda PCX Di Kota Bima Ibadatur Rahman; Ismunandar; Ovriyadin
PENG: Jurnal Ekonomi dan Manajemen Vol. 2 No. 1 (2025): Januari-Maret, Economics and business economics in Humanity
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/fyrs8r31

Abstract

Penelitian ini bertujuan untuk mengetahui Pengaruh Karakteristik Konsumen dan Motivasi Terhadap Keputusan Pembelian Sepeda Motor Merek “HONDA PCX” di Kota Bima Penelitian ini dilakukan pada masyarakat Kota Bima pengguna motor honda type Honda PCX. Jenis penelitian ini adalah penelitian asosiatif dengan menggambil instrument penelitian berupa kuesioner skala likert. Populasi yang digunakan dalam penelitian ini yaitu seluruh konsumen yang pernah membeli motor PCX di Kota Bima yang tidak diketahui secara pasti jumlahnya (Unknown Population). Dikarenakan populasinya tidak diketahui secara pasti maka sampel penelitian sebanyak 96 orang dengan teknik penentuan sampel yaitu purposive sampling. Teknik pengumpulan data menggunakan observasi, kuesioner dan studi pustaka. Data yang telah dikumpulkan kemudian dianalisis dengan teknik uji validitas, uji reliabilitas, uji asumsi klasik, regresi linear berganda, koefisien korelasi berganda, uji determinasi, uji t dan uji f.  Hasil penelitian menunjukan bahwa tidak terdapat prngaruh karakteristik konsumen tidak berpengaruh terhadap keputusan pembelian motor honda PXC di Kota Bima. Sementara itu, motivasi konsumen berpengaruh terhadap keputusan pembelian motor honda PCX di Kota Bima.
Pengaruh Sosial Media Influencer Terhadap Perilaku Konsumen Dalam Memilih Produk Fashion Di Toko Putri Agata Juwani; Sugeng Widakdo; Ovriyadin
Hikamatzu | Journal of Multidisciplinary Vol. 2 No. 2 (2025): Multidisciplinary Approach
Publisher : Hikamatzu | Journal of Multidisciplinary

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this study is to determine whether Social Media Influencers have a significant influence on consumer behavior in choosing fashion products at Putri Agata Store. The type of research is associative, the research instrument uses a questionnaire with a Likert scale. The population used is all consumers who have shopped at Putri Agata Store whose number is unknown, the number of samples in this study was 80 respondents with a sampling technique that is purposive sampling. Data collection techniques with observation, questionnaires, and literature studies. Data analysis techniques by conducting validity tests, reliability tests, simple linear regression tests, correlation coefficients, determination tests, and t tests. The results of this study indicate that there is an influence between Social Media Influencers on Consumer Behavior in choosing fashion products at Putri Agata Store
Co-Authors Dina Maulida Firdaus Ibadatur Rahman Intisari Haryanti Ismunandar dan Irma Mardian Jaenab, Jaenab Juwani Karina Karina M Syukur Dwiriansyah M.Rimawan Mawar Hidayanti Nurhayati Nuridaman Nuridaman Puji Muniarty Puji Muniarty Siti Asyitah Sri Ernawati Sugeng Aryadinata Sugeng Widakdo Vivi Mutlak Wiwin Wiwin Wulandari