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All Journal Jurnal Ekonomi Dan Bisnis Finance and Business Management Journal (FBMJ)
L Suparto LM
Majalengka University
Humanities Economics, Econometrics & Finance Social Sciences

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INFLASI, UPAH DAN PENGANGGURAN DI KABUPATEN MAJALENGKA (PENDEKATAN ERROR CORRECTION MODEL) L Suparto LM; Pipih Sopiyan
Jurnal Ekonomi dan Bisnis Vol 26, No 1 (2023): JURNAL EKONOMI DAN BISNIS MARET 2023
Publisher : Fakultas Ekonomi dan Bisnis Universitas Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31941/jebi.v26i1.2903

Abstract

The purpose of this research is to look at the short-term and long-term impacts of inflation and wages on unemployment in Majalengka Regency. The subjects of this research analysis are inflation, wages, and unemployment in Majalengka Regency from 2008 to 2022, this study employs a quantitative approach, meaning the use of numbers. Secondary data were acquired from archives issued by the West Java Province and Majalengka Regency's Central Bureau of Statistics. The Domowitz-El Badawi error correction model was employed in the analysis. According to the findings, inflation has a positive impact on unemployment in the near term but a negative and significant impact on it in the long run. This suggests that inflation remains a concern for the economy, particularly in the short term. The impact of wages on unemployment is negative and considerable both in the short and long terms. This indicates that too high wages may cause the demand for work  decline, which would increase unemployment. To keep wages at a level that balances the supply and demand for labor, a collective agreement is thus required between workers, the government, and businesses. This will assist to reduce the long-term detrimental effects of inflation and wages on unemployment.
The Effect of User Generated Content and Promotion Mediated By Influncer on Purchasing Decisions (Study on Shopee Users in Majalengka Regency) L Suparto LM; Engkun Kurnadi; R Neny Kusumadewi; Dina Ristiana
Finance and Business Management Journal Vol. 2 No. 1 (2024): July
Publisher : Fakultas Ekonomika dan Bisnis Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/fbmj.v2i1.9606

Abstract

Technology is currently experiencing very rapid development, especially the use of the internet. The internet has encouraged the improvement of communication technology, media, and informatics which has an influence on the ways and patterns of business activities of the trade industry. This increase in the internet has also encouraged the development of digital marketing strategies by companies to increase consumer purchasing decisions. This study aims to empirically examine the effect of user generated content, promotion and influencers on purchasing decisions, and influencer mediation on the influence of user generated content and promotion on purchasing decisions. The population of this study were Shopee E-Commerce consumers in Majalengka Regency. The sample taken was 100 people, the sampling technique used purphosive sampling. Data was collected using a questionnaire, which was distributed via whatapps social media. Data analysis techniques using Structural Equation Model Partial Least Square (SEMPLS). Endogenous variables consist of user generated content and promotion, mediating variables are influencers and exogenous variables are purchasing decisions. The results of the analysis show that the results of this study indicate that user generated content (UGC), and influencers have a direct influence on purchasing decisions while promotions have no direct effect on consumer purchasing decisions. User generated content (UGC) and promotion have a direct influence on influencers. Influencers mediate the influence of user generated content (UGC) on purchasing decisions, but influencers do not mediate the influence of promotions on purchasing decisions
Co-Authors Dina Ristiana Engkun Kurnadi Pipih Sopiyan R Neny Kusumadewi