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Cun Figitria Panca Rhema
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DIGITAL MARKETING DALAM RANGKA MENGEMBANGKAN USAHA ERNA SARI CATERING Ely Suhayati; Windi Novianti; Cun Figitria Panca Rhema; Defitri Agustini
Majalah Ilmiah UNIKOM Vol 20 No 2 (2022): Majalah Ilmiah Unikom
Publisher : Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/miu.v20i2.9495

Abstract

Digital marketing is seen as the best media as the most effective and efficient means of promotion and is able to increase sales volume significantly in business development. The purpose of this study is to describe digital marketing strategies in order to develop Erna Sari Catering business. The research method used is descriptive qualitative through data collection obtained from Erna Sari Catering through interviews, surveys, literature studies, and observation. The results of this study assist government programs in reducing the unemployment rate due to the Covid-19 pandemic, such as providing job vacancies in digital marketing as a marketing tool for products and services. To increase product marketing and get business opportunities, one of the ways or strategies used by Erna Sari Catering is by utilizing information technology developments that provide opportunities for Erna Sari Catering's business to reach a wider market through the implementation of digital marketing through the website. Therefore, with a broad digital marketing reach, it allows Erna Sari Catering's business to reach more customers, thus making Erna Sari Catering's business grow. Key Words : Digital Marketing, Company Development, Erna Sari Catering
PERSPECTIVE OF STUDENT INTEREST TOWARDS ONLINE CREDIT SERVICES Ely Suhayati; Cun Figitria Panca Rhema
Ekspansi: Jurnal Ekonomi, Keuangan, Perbankan, dan Akuntansi Vol 16 No 1 (2024)
Publisher : Accounting Department, Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/ekspansi.v16i1.5768

Abstract

This research aims to determine the Interest of Students, Interest Rates, and Online Credit Decision both partially and simultaneously on the Usage of Online Credit Services. The research method used is descriptive and verificative with a quantitative approach. The data used are primary data, including the distribution of questionnaires and responses from the respondents under study. The sampling technique used is purposive sampling. Based on the criteria available, 100 student respondents from the management program at Unikom were obtained as research samples. The analysis design used is path analysis, correlation coefficient analysis, and determination coefficient analysis, while hypothesis testing uses t-tests and Ftests. The research results indicate that, partially, Student Interest has a significant positive effect on the Usage of Online Credit Services. Interest Rates have a significant positive effect on the Usage of Online Credit Services. Credit Decision has a significant negative effect on the Usage of Online Credit Services. The F-test results show a significant positive influence on Student Interest, Interest Rates, and Online Credit Decision, both partially and simultaneously, on the Usage of Online Credit Services
Co-Authors Defitri Agustini Ely Suhayati Windi Novianti