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All Journal LINGTERSA: Jurnal Linguistik, Terjemahan, Sastra International Journal of Marketing and Digital Creative (IJMADIC)
Vahid Norouzi Larsari
Charles University, Prague, Czech Republic
Arts Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

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Understanding the Role of Social Media in Modern Marketing Communications Sanan Waheed Khan; Hui Geng; Vahid Norouzi Larsari; Zohaib Hassan Sain
International Journal of Marketing and Digital Creative Vol. 1 No. 2 (2023): International Journal of Marketing and Digital Creative
Publisher : Research Synergy Foundation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31098/ijmadic.v1i2.1609

Abstract

This study’s objective is to investigate the efficacy of brand communication activities carried out by large Malaysian companies on the social media platforms Facebook, Twitter, and Instagram by analyzing the message appeals, orientation and customer reactions. The instructive message content received fewer responses than the interactive brand postings. Instagram was better suited for interactive material that combined informative and entertaining appeals, while Twitter was more successful for informational appeals. Facebook, on the other hand, functioned better for interactive postings related to amusement. On Facebook and Instagram, the post with the most replies was an interactive brand post that appealed to a variety of people, while the one with the fewest responses was a message that focused on the authors’ interests and had an instructive appeal. The findings contribute to an expansion of the marketing literature regarding the use of new media for marketing communication and advise marketing practitioners to consider and employ a variety of inventive brand communication strategies in order to boost the effectiveness of social media marketing when using multiple platforms. This is one of the first research that compares the efficiency of creative messaging strategy on numerous social media platforms. Additionally, it presents insightful insights into social media marketing practices in Malaysia.
Language-Instruction, Code-Switching, and Code-Mixing in Digital Learning at The Indonesian Embassy in Washington, D.C. Jamaluddin Nasution; Stefanie Acevedo; Vahid Norouzi Larsari; Nurhayani Pandia; Purnama Rika Perdana
Linguistik, Terjemahan, Sastra (LINGTERSA) Vol. 7 No. 2 (2026): LINGTERSA
Publisher : TALENTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/lts.v7i2.26808

Abstract

This study aims to analyze the choice of medium of instruction, code-switching, code-mixing, level of formality, and language appropriateness relative to learners’ proficiency levels in online Indonesian Language for Foreign Speakers (ILFS) classes at the Indonesian Embassy in Washington, D.C. The study employs a descriptive qualitative approach, with data sources including two Zoom recordings of beginner-level classes, the speech of two instructors, learner responses, observation results, online interviews, and documentation. Data were collected through note-taking, observation, and interviews, then analyzed using the interactive model by Miles, Huberman, and Saldana, which encompasses data collection, condensation, presentation, and verification. The results indicate that instructors in the teenage class predominantly used English as the medium of instruction in an informal register, whereas instructors in the adult class predominantly used Indonesian in a formal register. These differences are related to the learners’ age, communicative needs, and level of linguistic readiness. Code-switching and code-mixing emerged as communicative strategies to provide clarification, translate language elements that were not yet understood, reinforce meaning, maintain the continuity of interaction, and reduce ambiguity. The use of repetition, clear intonation, gestures, and the insertion of English language elements also support comprehension of speech. The findings also show that listening and speaking skills develop more prominently than reading and writing. Linguistically, these findings confirm that code-switching and code-mixing are not deviations but rather mechanisms for negotiating meaning that reflect the relationship between language choice, context, and learners’ communicative competence. Thus, code selection in online ILFS learning is contextual, adaptive, and influenced by speaker characteristics, communicative goals, and the interaction situation.
Co-Authors Hui Geng Jamaluddin Nasution Nurhayani Pandia Purnama Rika Perdana Sanan Waheed Khan Stefanie Acevedo Zohaib Hassan Sain