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This Author published in this journals
All Journal Formosa Journal of Multidisciplinary Research (FJMR) Education Policy and Development (EPD) International Journal of Marketing and Digital Creative (IJMADIC)
Karen Joy A. Catacutan
University of Saint Louis
Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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Operational Problems and Strategies of Restaurants in Northern Philippines Dan Jayson S. Dingil; Diamonde Irishlee I. Laforteza; John Carl B. Pagulayan; Rizza D. Velasco; Karen Joy A. Catacutan
Formosa Journal of Multidisciplinary Research Vol. 2 No. 2 (2023): February 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjmr.v2i2.3103

Abstract

This study aimed to determine the operational problems and coping strategies of restaurants in Tuguegarao City, Philippines. The study employed quantitative research wherein fifty-five managers/owners were surveyed using a questionnaire. Results revealed that restaurant establishments faced operational problems such as pricing, employees and service reliability, food issues, location, and atmosphere/ambiance. Furthermore, restaurants use various strategies to cope with the operational problems they encounter. This suggests that encountering operational problems depends on the type of ownership of a restaurant. Moreover, the strategies to cope with operational problems encountered were used by restaurants, regardless of their type of ownership, length of operations, number of employees, and type of restaurant.
Retention Rate and Institutional Passing Rate in The Licensure Examination for Certified Public Accountants: A Basis for Policy Review Goshen A. Galang; Francis Earl B. Mesa; King Eduard C. Pua; Sep Keron F. Salvador; Jerome D. Marquez; Karen Joy A. Catacutan
Education Policy and Development Vol. 2 No. 2 (2024): Education Policy and Development
Publisher : Research Synergy Foundation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31098/epd.v2i2.2179

Abstract

The retention policy serves as a key criterion for determining student suitability for a program and encourages serious engagement with their studies. By enforcing a retention policy, universities can increase the number of students who pass board examinations because students are motivated to meet standardized grading requirements. The Licensure Examination for Certified Public Accountants (LECPA) is recognized as one of the most difficult board exams in the Philippines, with passing rates that are relatively low and showing a declining trend. This trend is influenced by various factors, including retention policies, exam difficulty, and other school-related elements. Further research at regional and national levels is needed to clarify these issues. This study aimed to investigate the relationship between the retention rate and institutional passing rate in the LECPA at the University of Saint Louis-Tuguegarao (USLT), as well as to suggest potential modifications to the accountancy program’s retention policy. The research focused on graduates from the Bachelor of Science in Accountancy program at USLT for the academic years 2017–2020 and 2022. Data analysis was performed using frequency, percentage, and Pearson Correlation Coefficient methods. The findings indicate that higher retention rates correlate with higher institutional passing rates in the LECPA, suggesting that USLT should consider reviewing its retention policy.
Social Media Utilization of Microbusinesses in A Component City in Northern Philippines Audrei Ceazar E. Binuluan; Sherry Joy D. Gonayon; Aleya Mae R. Mabborang; Ma. Ruiza C. Panaligan; Khamylle Cate C. Sia; Rizza V. Ramos; Karen Joy A. Catacutan
International Journal of Marketing and Digital Creative Vol. 2 No. 2 (2024): International Journal of Marketing and Digital Creative (IJMADIC) Now Published
Publisher : Research Synergy Foundation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31098/ijmadic.v2i2.2157

Abstract

Social media has become an essential marketing and communication tool for businesses of all sizes, offering opportunities to engage with customers and promote products in a cost-effective manner. This study explored the use of social media by microbusinesses in a component city in the Northern Philippines, focusing on the platforms used, reasons for adoption, benefits gained, and challenges encountered. A qualitative approach was employed, and 30 microbusiness owners from the service, merchandizing, and manufacturing sectors were selected through quota sampling. Data were collected using an interview guide and analyzed using Braun and Clarke’s Thematic Analysis. The results show that Facebook was the most widely used platform, followed by Instagram and TikTok. The primary reason for using social media was to promote products and services. Benefits include wider market reach, increased sales, and improved communication. However, challenges such as market competition and time management difficulties were identified. Despite these hurdles, social media has proved to be a vital tool for business continuity, particularly during a pandemic. The study highlighted the critical role of social media in supporting the growth and sustainability of microbusinesses and recommended further research to explore other social media platforms and business sizes.
Co-Authors Aleya Mae R. Mabborang Audrei Ceazar E. Binuluan Dan Jayson S. Dingil Diamonde Irishlee I. Laforteza Francis Earl B. Mesa Goshen A. Galang Jerome D. Marquez John Carl B. Pagulayan Khamylle Cate C. Sia King Eduard C. Pua Ma. Ruiza C. Panaligan Rizza D. Velasco Rizza V. Ramos Sep Keron F. Salvador Sherry Joy D. Gonayon