Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal International Journal of Science and Society (IJSOC)
Dwinita Laksmidewi
Universitas Katolik Indonesia Atma Jaya, Jakarta, Indonesia
Materials Science & Nanotechnology Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Web Design and Web Brand Image of Online Travel Agent: Its Effect on Purchase Intention Mediated by Trust Putri Daniela Christine Farida Uli; Dwinita Laksmidewi
International Journal of Science and Society Vol 5 No 1 (2023): International Journal of Science and Society (IJSOC)
Publisher : GoAcademica Research & Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/ijsoc.v5i1.665

Abstract

E-ticketing and online booking have transformed the aviation industry, hospitality, travel agencies and consumer behavior by providing new ways of communication and service support. Hence, the quality of e-ticketing and online booking websites is an important factor to drive the business. This study aims to analyze the effect of web information design, web visual design, and web brand image on purchase intentions mediated by trust. The data were obtained by conducting a survey to the community using the Online Travel Agent (OTA) website in the DKI Jakarta area. Hypothesis testing uses Structural Equation Model (SEM) analysis with SmartPLS. The results show that web information design has a direct effect on trust but has no significant effect on purchase intention either directly or mediated by the trust variable, web brand image has an effect on purchase intention mediated by trust, while web visual design has no effect on trust or purchase intention.
Co-Authors Putri Daniela Christine Farida Uli