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All Journal EKONOMI, KEUANGAN, INVESTASI DAN SYARIAH (EKUITAS) JPM: JURNAL PENGABDIAN MASYARAKAT
Muhammad Nelson Pinem
Universitas Islam Sumatera Utara, Medan
Aerospace Engineering Humanities Astronomy Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Materials Science & Nanotechnology Medicine & Pharmacology Public Health Social Sciences Transportation Other

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Opimalisasi Peningkatan Penjualan Melalui Pendampingan Pemasaran Digital Marketing Bagi Pelaku UMKM Binaan Puspa Binjai Neni Sri Wahyuni; T Ahmad Helmi; Muhammad Nelson Pinem; Supar Wasesa; Sri Rahayu; Sugi Hartati; Fikri Al-Haq Fachryana; Deddy Pranata
JPM: Jurnal Pengabdian Masyarakat Vol. 3 No. 2 (2022): Oktober 2022
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jpm.v3i2.694

Abstract

Technological developments are unavoidable nowadays. Almost all organizations or levels of society have accepted technological developments. The business sector is one of the sectors that has a significant influence on the development of this technology. Where with the existence of the internet, the habitual patterns of buyers have left conventional methods, namely direct face-to-face meetings between sellers and buyers to become digital / online. By using the online method, the buyer does not need to visit or meet with the seller, the whole process can be done online using available online shopping sites. Digital marketing is one of the business strategies that can be applied in carrying out business processes for organizations or business people. The use of digital marketing is not only used by large organizations, but can also be used by SMEs. This research was conducted on FK PUSPA's assisted SMEs, which totaled approximately 35 SMEs. The result of the service activity is to market the products of SMEs actors by optimizing digital marketing so that income increases. This activity provides benefits for participants, namely SMEs practitioners in obtaining maximum knowledge/insight on product sales activities and can increase income.
Determinan Faktor yang Mempengaruhi UMKM Menggunakan E- Commerce Sebagai Media Pemasaran Neni Sri Wahyuni; Muhammad Nelson Pinem; Sri Rahayu; Azwansyah Habibie; Suginam Suginam; Anggia Sari Lubis
Ekonomi, Keuangan, Investasi dan Syariah (EKUITAS) Vol 5 No 1 (2023): August 2023
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/ekuitas.v5i1.3627

Abstract

Development of technology today makes it easy to access information via the internet. The development of the internet affects the life of people who live side by side with gadgets and the internet. E-commerce is a model in the process of buying and selling products or services through the internet network. Current technological developments open wider market opportunities for MSMEs. The use of technology is a challenge for MSMEs to survive in the current industrial era 4.0. The main function of using technology is to facilitate every transaction made. This study aims to examine and explain the determinant factors (utility, convenience, attitudes, subjective norms, behavioral control) that influence MSMEs to use e-commerce as a marketing medium in Medan City. This research was conducted on MSMEs that are members of the Indonesian Women Entrepreneurs Association (IWAPI) using the through questionnaire method, the researchers obtained 100 respondents. The results obtained using SPSS with the validity test, reliability test, classical assumption test, multiple linear regression, and hypothesis testing can be concluded through the t test that, usefulness variables, attitude variables, subjective norm variables, behavioral control variables do not affect the use of e- commerce for IWAPI-assisted MSME actors, while the convenience variable affects the use of e-commerce for IWAPI-assisted MSME actors.
Co-Authors Anggia Sari Lubis, Anggia Sari Azwansyah Habibie, Azwansyah Deddy Pranata Fikri Al-Haq Fachryana Neni Sri Wahyuni Sri Rahayu Sugi Hartati Suginam Supar Wasesa T Ahmad Helmi