Article Per Year (5 Year)
p-Index From 2020 - 2025
0.408
P-Index
This Author published in this journals
All Journal Jurnal Ekonomi Pembangunan, Manajemen & Bisnis, Akuntansi
Ni Luh Wayan Sayang Telagawathi Telagawathi
Universitas Pendidikan Ganesha
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
THE PENGARUH PERSONAL SELLING AGEN DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN NASABAH ASURANSI SUN LIFE FINANCIAL SINGARAJA Ni Luh Wayan Sayang Telagawathi Telagawathi; Ni Nyoman Yulianthini
JEMBA : Jurnal Ekonomi Pembangunan, Manajemen dan bisnis, Akuntansi Vol. 2 No. 1 (2022): JEMBA : Jurnal Ekonomi Pembangunan, Manajemen dan Bisnis, Akuntansi
Publisher : Fakultas Ekonomi Dan Bisnis Universitas Palangka Raya (UPR)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (310.751 KB) | DOI: 10.52300/jemba.v2i1.3528

Abstract

This research aims to examine the cause of (1) personal selling agent and product quality toward purchasing decision, (2) personal selling toward purchasing decision, (3) product quality toward purchasing decisions empirically. The design of this research is causal quantitative research design. One of the methods of data collection is questionnaire, which is analyzed by using multiple regression with classical assumption test. The result of the research shows that there are significant influence from (1) personal selling and product quality toward purchasing decision with contribution influence of 0,785 (2) personal selling toward purchasing decision with contribution influence of 0,445 and (3) product quality toward purchasing decision with contribution influence of 0,173 to the client of PT. Sun Life Financial
FAKTOR-FAKTOR YANG MENENTUKAN KEPUTUSAN PEMBELIAN SECARA ONLINE DI BUKALAPAK PADA MAHASISWA FAKULTAS EKONOMI UNDIKSHA Made Abi Mantara; Ni Luh Wayan Sayang Telagawathi Telagawathi; Ni Nyoman Yulianthini
JEMBA : Jurnal Ekonomi Pembangunan, Manajemen dan bisnis, Akuntansi Vol. 2 No. 1 (2022): JEMBA : Jurnal Ekonomi Pembangunan, Manajemen dan Bisnis, Akuntansi
Publisher : Fakultas Ekonomi Dan Bisnis Universitas Palangka Raya (UPR)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (281.33 KB) | DOI: 10.52300/jemba.v2i1.3529

Abstract

This study was aimed to examine (1) the factors that determine online purchasing decisions at Bukalapak, (2) the most dominant factor in determining online purchasing decisions at Bukalapak.The design of the study was quantitative research. The data was collected using a questionnaire followed by sampling with purposive sampling technique. The sampling technique is proportional sampling. The samples of this study are 231 respondents and tho so are analyzed by using factor analysis. The result of the study showed that (1) the factors that determine online purchasing decisions at Bukalapak is advantage factor of purchasing decision, product and marketing fix factor, social factor and culture factor, (2) the most dominant factor in determining online purchasing decisions at Bukalapak is advantage factor of buying decision which formed from factor of trust, security, comfort, convenience and risk.
Co-Authors Made Abi Mantara Ni Nyoman Yulianthini