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Dyah Pitakola, Dyah
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1. SPEAK OUT, SPEAK LOUD `KEKUATAN PERSUASIF IKLAN BICARA TENTANG KEKERASAN' Pitakola, Dyah
FORUM Vol 36, No 1 (2008) : Memahami Tayangan Kekerasan Di Televisi
Publisher : Faculty of Social and Political Sciences Diponegoro University

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Abstract

Every ads alms to make the target audience construc it in the way intended. However, while every communication invites a certain interpretation, this invitation can be refused. Undeniably that advertising has an outstanding natural capability to raise awareness within short time and has been prooved as a unique tool in communicating social issues effectively to the target audience, However, lack of understanding about how advertising should work for the sake of audience rise a very difficult and chaos situation. Consumer insight and how we engaged it with the advertising message using the means-end chain theory approach, brought a different way of thinking about how advertising, especially public service advertising could do their job effectively in changing public behaviour and attitude. By understanding each component within the MECCAS model, advertising could force its persuasive effect to gain its objective ‘to change people’s behaviour’.
10. AUDIT CITRA PEMERINTAHAN PRESIDEN SUSILO BAMBANG YUDHOYONO DAN WAKIL PRESIDEN JUSUF KALLA Pitakola, Dyah; Naryoso, Agus; Al Hayuantana, Bayu Vita
FORUM Vol 35, No 2 (2007) : Kinerja Pemerintah Yang Dipertanyakan
Publisher : Faculty of Social and Political Sciences Diponegoro University

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Abstract

Politics, as communication, is a process, and just like communiaction it involves an inclusive conservation through the exchange of symbols, pictures, body languages, attitudes, manners, etc. Politics is not simply a form of communication, but more it is related to political experience that allow everybody to communicate with others. Political words creates image about object and the condition within conflict and social collaboration, therefore political conservation become a very important point in developing political image. Through the strong political image, politicians and government officers could reassure and motivate people to get involve in the activities and decison making process.
Co-Authors Agus Naryoso S.Sos, M.Si, Agus Naryoso Bayu Vita Al Hayuantana, Bayu Vita