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All Journal JURNAL MANAJEMEN BISNIS
Rasmeidah Rasyid
Universitas Hasanuddin
Economics, Econometrics & Finance

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The Role of Social Capital in the Development of Fried Chicken Business Ida Rosada; Farizah D Amran; Nurliani Nurliani; Rasmeidah Rasyid; Siti Hikmalia
Jurnal Manajemen Bisnis Vol. 10 No. 1 (2023): March
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v10i1.486

Abstract

This study aims to describe the social capital owned by the owners, employees, and suppliers of raw materials for MSME fried chicken "Skripsi", analyze production and income, and business development. The research was conducted at the "Skripsi" Fried Chicken MSME, Jl. Abdullah Dg. Sirua. Informants (respondents) in this study were business owners, employees (who had worked for one year), and raw material suppliers, totaling ten people. This research is a case study using a qualitative approach and data collection techniques through observation, interviews, and documentation on the "Skripsi" fried chicken business. Data analysis used descriptive qualitative analysis and income analysis. The results of the study found that The social capital owned by the owners, employees, and suppliers of raw materials in the UMKM "Skripsi" fried chicken are: social norms, social networks, trust, cooperation, participation (participation), and reciprocity (reciprocity). Recapitulation of informants' responses to social capital with a weight value of 426 means that social capital plays a role in business development. MSME production and income Fried chicken "Skripsi" is profitable. The "Skripsi" fried chicken business is experiencing increasing development.
Co-Authors Farizah D Amran Nurliani Nurliani Rosada, Ida Siti Hikmalia