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All Journal Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship International Journal of Demos JIIP (Jurnal Ilmiah Ilmu Pendidikan)
Lestari, Unik Dwi
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Religion Humanities Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Pengaruh Karakteristik Manajemen dan Kreativitas Karyawan terhadap Kepuasan Kinerja Sumber Daya Manusia Sugiarso, Sugiarso; Lestari, Unik Dwi
JIIP - Jurnal Ilmiah Ilmu Pendidikan Vol. 5 No. 10 (2022): JIIP (Jurnal Ilmiah Ilmu Pendidikan)
Publisher : STKIP Yapis Dompu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (612.483 KB) | DOI: 10.54371/jiip.v5i10.950

Abstract

Penelitian ini dilakukan untuk mengeksplorasi pengaruh kerendahan hati pemimpin, pengawas yang kasar, dukungan organisasi, kepuasan kerja karyawan, dan kreativitas karyawan untuk mengetahui peran kepuasan kerja pada karyawan retail di daerah Jabodetabek. Kepuasan kerja karyawan menjadi hal yang penting dalam mempengaruhi kinerja seorang karyawan yang dapat membawa keberlangsungan serta keuntungan bagi suatu perusahaan. Kepuasan kerja karyawan dapat dipengaruhi oleh banyak hal, seperti kerendahan hati pemimpin, pengawas yang kasar, dukungan organisasi, dan kreativitas karyawan. Penelitian ini mengumpulkan data melalui metode survey dengan menyebarkan kuesioner secara online menggunakan google form. Penelitian ini dilakukan pada 200 karyawan di perusahaan retail wilayah Jabodetabek. Penelitian yang dilakukan merupakan penelitian kuantitatif dengan metode analisis Structural Equation Model (SEM). Sehingga diperoleh hasil pengolah data sebagai berikut: pertama, kerendahan hati pemimpin tidak berpengaruh terhadap kepuasan kerja karyawan. Kedua, pengawas yang kasar berpengaruh negatif terhadap kepuasan kerja karyawan. Ketiga, dukungan organisasi berpengaruh positif terhadap kepuasan kerja karyawan. Keempat, kepuasan kerja karyawan berpengaruh positif terhadap kreativitas karyawan. Kelima, peran mediasi kepuasan kerja karyawan.
Peran Management Characteristics terhadap Employee Job Satisfaction, Employee Creativity, dan Turnover Intention Utami, Wika; Lestari, Unik Dwi
Jurnal Maksipreneur Vol 14 No 2 (2025)
Publisher : Universitas Proklamasi 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30588/jmp.v14i2.1203

Abstract

The purpose of this study is to investigate the relationship between supervisor humility, abusive supervision, and employee job satisfaction, employee creativity, and turnover intention. This study adds a turnover intention variable, which aims to determine the effect of turnover intention on the level of employees’ job satisfaction, and this research is expected to contribute to increasing the information at the theoretical or scientific level of human resource management, and also has positive managerial implications for increasing employees’ job satisfaction. This study employs a purposive sampling method, drawing on 175 employees from service companies in Jakarta, Indonesia. We used LISREL's factor analysis and structural equation modeling (SEM) methods. The result of this study is that supervisor humility has an indirect positive effect on employees’ creativity. On the other hand, abusive supervision has an indirect negative impact, in which employees’ job satisfaction is mediated by this type of supervision. Meanwhile, employees’ job satisfaction doesn’t have a negative effect on turnover intention, while abusive supervision has a positive effect. In this case, employee job satisfaction does not mediate the relationship between supervisor humility and abusive supervision on turnover intention, because the effect of job satisfaction on turnover intention is also unstable within an organization or company. The Covid-19 pandemic is still ongoing.
The Influence of Content Quality on Social Media on Customer Loyalty Dapur Cokelat Products In Indonesia Lestari, Unik Dwi; Hasan, Manal Mohamed; Nadif, Muhammad Akhdan; Rojuaniah, Rojuaniah; Ikramina, Ikramina
International Journal of Demos (IJD) Volume 5 Issue 3 (2023)
Publisher : HK-Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37950/ijd.v5i3.452

Abstract

Abstract:This study aims to analyze the effect of content quality on customer loyalty and word of mouth through stickiness in Dapur Cokelat Indonesia customers. With this, it is hoped that it can provide input to the Management of Dapur Cokelat Indonesia in increasing customer loyalty through the quality of content on social media. This research will be conducted in Indonesia in July 2023. The data collection process is carried out by distributing questionnaires online through Google Forms. Furthermore, this study used purposive sampling to determine respondents. This research was conducted on 175 customers who had purchased Dapur Cokelat products online. The resulting data is analyzed using the Structural Equation Model (SEM) method. The results of this study show the positive influence of content quality on relationship quality, attitudinal loyalty, behavioral loyalty, and word of mouth. However, this study also shows that content quality does not have a positive effect on stickiness.Keywords: content quality, relationship quality, stickiness, attitudinal loyalty, behavioral loyaltyAbstract:Penelitian ini bertujuan untuk menganalisis tentang pengaruh content quality terhadap loyalitas pelanggan dan word of mouth melalui stickiness pada pelanggan Dapur Cokelat Indonesia. Dengan ini harapannya dapat memberikan masukan kepada Manajemen Dapur Cokelat Indonesia dalam meningkatkan loyalitas pelanggannya melalui kualitas konten pada media sosial. Penelitian ini dilakukan di Indonesia pada bulan Juli 2023. Proses pengumpulan data dilakukan dengan menyebar kuesioner secara online melalui Google Form. Selanjutnya penelitian ini menggunakan purposive sampling untuk menentukan responden. Penelitian ini dilakukan pada 175 pelanggan yang pernah membeli produk Dapur Cokelat melalui online. Data yang dihasilkan dianalisa dengan menggunakan metode Structural Equation Model (SEM). Hasil dari penelitian ini menunjukkan pengaruh positif dari content quality terhadap relationship quality, attitudinal loyalty, behavioral loyalty, dan word of mouth. Namun, pada penelitian ini juga menunjukkan bahwa content quality tidak berpengaruh positif terhadap stickiness.Kata Kunci: kualitas konten, kualitas hubungan, kelekatan, loyalitas sikap, loyalitas perilaku
Co-Authors Hasan, Manal Mohamed ikramina, Ikramina Nadif, Muhammad Akhdan Rojuaniah Rojuaniah Sugiarso, Sugiarso Utami, Wika