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All Journal JIIP (Jurnal Ilmiah Ilmu Pendidikan) Sinolingua
Dong, Yan
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Arts Humanities Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Marketing Strategy of Foreign Construction Company in Indonesia Dong, Yan
JIIP - Jurnal Ilmiah Ilmu Pendidikan Vol. 6 No. 1 (2023): JIIP (Jurnal Ilmiah Ilmu Pendidikan)
Publisher : STKIP Yapis Dompu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (165.2 KB) | DOI: 10.54371/jiip.v6i1.1393

Abstract

construction company in Indonesia. This study using qualitative research with participants of PT Pengembangan Industri Logam to make mini model. Mini-model theory was obtained that displays four (4) latent variables that determine the success of marketing strategy. Mini Model Theory which product quality, product price, word of mouth marketing and government policy. Product price and government policy negatively affects marketing strategy. This study result 4 latent variable from data collection which are product quality, product price, word of mouth marketing and government policy. From the coding process known that product price and government policy give negative effects on marketing strategy.
基于语块理论的新加坡小学口语教学设计研究 Dong, Yan
Sinolingua: Journal of Chinese Studies Vol 4, No 1 (2026): Sinolingua: Journal of Chinese Studies
Publisher : Faculty of Cultural Sciences, Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/sinolingua.v4i1.116052

Abstract

Against the background of current Chinese language teaching in Singapore primary schools, this study adopts chunk theory as its theoretical framework to examine the effectiveness of chunk-based instruction in improving students’ oral proficiency. A total of 103 students with comparable Chinese language proficiency from five Primary 4 to Primary 6 classes participated in the study. A cross-school teacher team conducted a semester-long teaching intervention. Data was collected through audio and video recordings, classroom observations, and student assignments. The study identified practical procedures for chunk extraction and instruction and provided preliminary evidence that such intervention enhances students’ chunk awareness, as well as their oral fluency and accuracy. The findings indicate that integrating chunk theory into the existing curriculum, supported by digital teaching methods and diversified interventions, can significantly stimulate primary school students’ motivation for oral input and output, and improve the retention and productive use of chunks. This approach is particularly beneficial for improving the oral performance of L2 learners with relatively low levels of Chinese proficiency.
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