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Izella Vania
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Economics, Econometrics & Finance

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PENGARUH PROMO SHOPEEFOOD TERHADAP MINAT BELI PENGGUNA SHOPEE (Di Daerah Tangerang Selatan) Izella Vania; Remista Simbolon
Jurnal Ekonomis Vol 14 No 2b (2021): EKONOMIS : Agustus 2021
Publisher : Fakultas Ekonomi Universitas Advent Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (363.869 KB) | DOI: 10.58303/jeko.v14i2b.2593

Abstract

This research aims to describe and analyze the effect of ShopeeFood promos on the buying interest of Shopee application users in South Tangerang area. This study uses a questionnaire via google form as a research instrument. The data was processed using SPSS v25 software using coefficient of correlation test, namely the t test, the coefficient of determination, and simple linear regression. The correlation coefficient test r count of 0.734 which means that the buying interest has a strong relationship with ShopeeFood promos. The t test results showed that ShopeeFood promo has a significant effect on consumer buying interest as evidenced by the value of t count 10.800 > t table 1,98373 and the ShopeeFood promo variable showed by determination test of 53.8% which means it has a positive effect on the level of consumer buying desire while the rest influenced by other factors outside this research. The simple linear regression showed Y= -5,940 + 1.016X as the formula, which means that if the promo has no buying interest, the consumer is in a condition of -5,940 and if the promo increases by 1 unit, the buying interest increases by 1,016 units. It can be seen that the promo is very influential on consumer buying interest.
Co-Authors Remista Simbolon