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All Journal Jurnal Istiqro' Jurnal Ilmiah Edunomika (JIE)
Romzatul Widad
Univesitas Nurul Jadid Paiton
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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AKSELERASI DISTRIBUSI TECHNICAL SELLING MELALUI KNOWLEDGE SHARING PADA MEDIA SOSIAL: Studi Pada Store Ms Glow Kraksaan Probolinggo Achmad Febrianto; Romzatul Widad; Riza Nur Aini
Jurnal Istiqro Vol. 8 No. 2 (2022): Juli 2022
Publisher : Institut Agama Islam Darussalam Blokagung Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30739/istiqro.v8i2.1503

Abstract

The purpose of this study is to determine the acceleration of the distribution of technical selling through knowledge selling on social media. This study uses a qualitative type, namely descriptive data research in the form of sayings or pictures of people. Qualitative approaches can produce in-depth descriptions of the utterances, descriptions or results observed from each individual, group and community. Where this research was conducted with the support of primary and secondary data. The results of the Technical Selling Acceleration through Knowledge Sharing using social media marketing are proven. Of course, by implementing various business strategies ranging from sales strategies on social media with an AIDA basis (Attention, Interest Desire, and Action) as well as Knowledge Sharing for distributors who pay attention to several aspects such as Knowledge Value, Motivation in sharing knowledge, motivation, and the benefits provided for existing knowledge. With various methods applied both online and Offline Store, Ms. Glow Kraksaan continues to experience a significant increase. Even based on the data obtained, there are at least 30 store visitors every day. This goes linearly with the massive amount of information and marketing being carried out.
ANALISIS MENEJEMEN MARKETING DAN PELAYANAN PADA PT KAMILAH WISATA MUSLIM Romzatul Widad; Risdatul Firoh
JURNAL ILMIAH EDUNOMIKA Vol 8, No 1 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i1.12260

Abstract

The development of the Hajj and Umrah travel business has given rise to selective competition. Choosing quality travel is important because many companies do not have legal operating permits. Good management in strategy, service and operations is very crucial to ensure the comfort and safety of the congregation, especially when in Saudi Arabia. PT. Kamilah Wisata Muslim is a company that operates in the field of Hajj and Umrah Services or known as PPIH (Hajj Travel Organizer). This research aims to analyze marketing and service management at PT Kamilah Wisata Islami, a company that organizes Hajj and Umrah pilgrimages. PT Kamilah Wisata Islami has official permission from the Department of Religion and is committed to guiding the congregation to carry out worship according to the Sunnah of the Prophet. This research uses a data presence and focuses on management, marketing and service concepts implemented by the company. This research uses a comparative type of qualitative research using primary and secondary data, namely interviews and observations. The results of the analysis show that the success of PT Kamilah Haji and Umroh in combining effective marketing management and quality service can be seen from the high level of satisfaction and trust of successful congregations. This travel does not escape good achievement management, especially marketing and service management. Keywords: Management, Marketing, Service
Co-Authors Achmad Febrianto Risdatul Firoh Riza Nur Aini