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All Journal Jurnal Istiqro' Profit : Jurnal Kajian Ekonomi dan Perbankan Syariah Jurnal Ilmiah Edunomika (JIE) TIN: TERAPAN INFORMATIKA NUSANTARA Jurnal Akuntansi dan Keuangan Kontemporer (JAKK) Salwatuna: Jurnal Pengabdian Kepada Masyarakat Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Al-MIKRAJ: Jurnal studi Islam dan Humaniora International Journal of Science and Environment Jurnal Ilmu Pendidikan dan Sains Islam Interdisipliner Journal of Economics and Social Sciences Jurnal Manajemen Dan Bisnis Ekonomi Iltizamat : Journal Of Economic Sharia Law and Business Studies El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam AL-MANSYUR Aafiyah: Jurnal Multidisiplin Ilmu Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis IZZI: Jurnal Ekonomi Islam MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis
Romzatul Widad
Universitas Nurul Jadid
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Neuroscience Nursing Physics Social Sciences Veterinary Other

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AKSELERASI DISTRIBUSI TECHNICAL SELLING MELALUI KNOWLEDGE SHARING PADA MEDIA SOSIAL: Studi Pada Store Ms Glow Kraksaan Probolinggo Achmad Febrianto; Romzatul Widad; Riza Nur Aini
Jurnal Istiqro Vol. 8 No. 2 (2022): Juli 2022
Publisher : Institut Agama Islam Darussalam Blokagung Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30739/istiqro.v8i2.1503

Abstract

The purpose of this study is to determine the acceleration of the distribution of technical selling through knowledge selling on social media. This study uses a qualitative type, namely descriptive data research in the form of sayings or pictures of people. Qualitative approaches can produce in-depth descriptions of the utterances, descriptions or results observed from each individual, group and community. Where this research was conducted with the support of primary and secondary data. The results of the Technical Selling Acceleration through Knowledge Sharing using social media marketing are proven. Of course, by implementing various business strategies ranging from sales strategies on social media with an AIDA basis (Attention, Interest Desire, and Action) as well as Knowledge Sharing for distributors who pay attention to several aspects such as Knowledge Value, Motivation in sharing knowledge, motivation, and the benefits provided for existing knowledge. With various methods applied both online and Offline Store, Ms. Glow Kraksaan continues to experience a significant increase. Even based on the data obtained, there are at least 30 store visitors every day. This goes linearly with the massive amount of information and marketing being carried out.
Pengelolaan Zakat dalam Pengembangan UMKM di Kelurahan Sukun Kec. Sukun Kota Malang Perspektif Maqashid Syari’ah Romzatul Widad
iltizamat Vol 1 No 1 (2021): Desember
Publisher : Program Studi Hukum Ekonomi Syariah Sekolah Tinggi Ilmu Syariah Miftahul Ulum Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55120/iltizamat.v1i1.464

Abstract

Pengembangan UMKM adalah salah satu alternatif yang mampu mengurangi beban ekonomi, baik secara nasional maupun regional. Sejak tahun 2014, Rumah Zakat di wilayah Sukun telah mengelola zakat secara produktif kepada para pelaku UMKM. Penggunaan zakat secara produktif juga dapat membantu pelaku UMKM untuk mengembangkan usahanya. Artikel ini menganalisis program, implementasi dan implikasi program pengelolaan zakat dalam pengembangan UMKM di wilayah Sukun, Malang. Hasil penelitian adalah: 1) program pengelolaan zakat di Rumah Zakat Kec. Sukun Kota Malang, dilakukan melalui beberapa kegiatan produktif yaitu: pelatihan/workshop wirausaha, modal usaha, fasilitas usaha, bimbingan GMP, legalitas, dan pemeliharaan produk dan pemasaran; 2) Implementasi pengelolaan zakat di Rumah Zakat Kec. Sukun Kota Malang, dilaksanakan melalui beberapa kegiatan yaitu: membangun pola pikir wirausahawan, pelatihan strategi pengembangan usaha, membantu pelaku UMKM untuk mendapatkan legalitas produk, pemberian produk label, standar prosedur operasional (SOP) produksi, penentuan segmen pasar, dan membantu pengemasan produk dan inventaris perusahaan; 3) implikasi pengelolaan program zakat dalam pengembangan UMKM di Kec. Sukun  Kota Malang dalam perspektif Maqashid Syari'ah telah dikategorikan ke dalam Dharuriyat (kebutuhan yang mendesak), dan berimplikasi pada kesejahteraan masyarakat global dalam hal lima syarat, yaitu Hifdz al-Din, Hifdz al-Nafs, Hifdz al-'aql, Hifdz al-Nasl, dan Hifdz al-Maal.
ANALISIS MENEJEMEN MARKETING DAN PELAYANAN PADA PT KAMILAH WISATA MUSLIM Romzatul Widad; Risdatul Firoh
JURNAL ILMIAH EDUNOMIKA Vol 8, No 1 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i1.12260

Abstract

The development of the Hajj and Umrah travel business has given rise to selective competition. Choosing quality travel is important because many companies do not have legal operating permits. Good management in strategy, service and operations is very crucial to ensure the comfort and safety of the congregation, especially when in Saudi Arabia. PT. Kamilah Wisata Muslim is a company that operates in the field of Hajj and Umrah Services or known as PPIH (Hajj Travel Organizer). This research aims to analyze marketing and service management at PT Kamilah Wisata Islami, a company that organizes Hajj and Umrah pilgrimages. PT Kamilah Wisata Islami has official permission from the Department of Religion and is committed to guiding the congregation to carry out worship according to the Sunnah of the Prophet. This research uses a data presence and focuses on management, marketing and service concepts implemented by the company. This research uses a comparative type of qualitative research using primary and secondary data, namely interviews and observations. The results of the analysis show that the success of PT Kamilah Haji and Umroh in combining effective marketing management and quality service can be seen from the high level of satisfaction and trust of successful congregations. This travel does not escape good achievement management, especially marketing and service management. Keywords: Management, Marketing, Service
Strategi Promosi dan Kualitas Produk Terhadap Minat Beli Konsumen (Studi Pada UMKM Sekitar Kampus Universitas Nurul Jadid) Widad, Romzatul; Rahayu, Sri; Wati, Winda; Faizah, Dzurrotul
AL-MIKRAJ Jurnal Studi Islam dan Humaniora (E-ISSN 2745-4584) Vol 5 No 01 (2024): Al-Mikraj, Jurnal Studi Islam dan Humaniora
Publisher : Pascasarjana Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/almikraj.v5i01.6390

Abstract

The purpose of this study is to identify the influence of promotional strategies and product quality on consumer purchasing interest around the Nurul Jadid University campus. This field research aims to gain a deep understanding of the realities faced by SMEs around Universitas Nurul Jadid through qualitative and inductive approaches. The study uses a descriptive method to examine the current conditions and social dynamics of SMEs in the area, focusing on their challenges and opportunities. Data were collected through direct observation and interviews, providing insights into the social, cultural, and economic factors influencing the success of these businesses. UMKM around Universitas Nurul Jadid use both traditional methods like word-of-mouth and modern strategies via social media to reach a wider audience, particularly female students. Product quality, including raw materials, consistency, packaging, cleanliness, and customer feedback, plays a key role in attracting and retaining customers. The combination of traditional and digital promotion methods, supported by quality products, enhances effectiveness, with innovation and adaptability being crucial for success.
Pengaruh Kualitas Pelayanan Produk Gadai Emas Terhadap Kepuasan Nasabah BSI Widad, Romzatul; Saro, Fitrotin Indah
Jurnal Akuntansi dan Keuangan Kontemporer (JAKK) Vol 8, No 1 (2025): Oktober 2024 - Maret 2025
Publisher : Jurnal Akuntansi dan Keuangan Kontemporer (JAKK)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/jakk.v8i1.25395

Abstract

Tujuan Penelitian: Penelitian ini bertujuan untuk menganalisis pengaruh kualitas pelayanan terhadap kepuasan nasabah pada layanan gadai emas di BSI KCP Probolinggo.Metode Penelitian: Penelitian ini menggunakan pendekatan kuantitatif dengan teknik survei melalui penyebaran kuesioner kepada 30 responden, serta dianalisis menggunakan metode Structural Equation Modeling (SEM) berbasis Partial Least Squares (PLS) melalui perangkat lunak SmartPLS 4.Kebaruan Penelitian: Studi ini memberikan kontribusi empiris pada literatur pemasaran jasa dengan fokus pada sektor keuangan syariah, khususnya dalam konteks layanan gadai emas, yang masih terbatas dalam penelitian sebelumnya.Hasil Penelitian: Hasil analisis menunjukkan bahwa kualitas pelayanan berpengaruh positif dan signifikan terhadap kepuasan nasabah, dengan nilai original sample sebesar 0,896, t-statistik sebesar 26,493 (1,96), dan p-value sebesar 0,000. Nilai R-square sebesar 0,803 menunjukkan bahwa kualitas pelayanan mampu menjelaskan 80,3% variasi kepuasan nasabah.Implikasi: Temuan ini menjadi dasar strategis bagi manajemen BSI dalam meningkatkan mutu pelayanan guna menciptakan pengalaman nasabah yang lebih memuaskan dan loyal secara berkelanjutan. Research Objective: This study aims to analyze the effect of service quality on customer satisfaction in gold pawn services at BSI KCP Probolinggo.Research Method: A quantitative approach was employed using a survey technique by distributing questionnaires to 30 respondents. The data were analyzed using Structural Equation Modeling (SEM) based on Partial Least Squares (PLS) through the SmartPLS 4 software.Research Novelty: This study provides empirical contributions to the service marketing literature with a focus on the Islamic financial sector, particularly in the context of gold pawn services, which remain underexplored in previous research.Research Findings: The results show that service quality has a positive and significant effect on customer satisfaction, with an original sample value of 0.896, a t-statistic of 26.493 (1.96), and a p-value of 0.000. The R-square value of 0.803 indicates that service quality explains 80.3% of the variation in customer satisfaction.Implications: These findings serve as a strategic foundation for BSI management to enhance service quality in order to improve customer experience and long-term loyalty
OPTIMALISASI IMPLEMENTASI AKAD MUDHARABAH DALAM SISTEM BAGI HASIL UNTUK MENINGKATKAN PENDAPATAN DI TOKO KELONTONG MADURA: STUDI KASUS PADA TOKO BINTANG TSURAYYAH JOMBANG Nuri Alfiani, Febi; Widad, Romzatul
SIBATIK JOURNAL: Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Vol. 4 No. 6 (2025)
Publisher : Penerbit Lafadz Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/sibatik.v4i6.2814

Abstract

Grocery stores (toko kelontong) are common micro-enterprises in Madura, often managed by individuals or families with limited capital. In this context, the implementation of the mudharabah contract as a profit-sharing system can serve as a solution to increase the store owners’ income. Through the mudharabah contract, capital owners (shahibul mal) and managers (mudharib) collaborate by sharing both risks and profits from the business. This study aims to examine how the mudharabah contract can be implemented in the profit-sharing system of Madura’s grocery stores. The research explores the impact of this system on increasing income, while also identifying challenges and opportunities faced by business owners. A qualitative approach was used, employing in-depth interviews with grocery store owners, investors, and other relevant parties. The agreed profit-sharing ratio is 50-50 between the capital owner and the manager. Challenges include competition among stores, dishonesty among managers, and unstable income, while supporting factors include mutual benefits for both parties and satisfactory earnings. The profit-sharing system in Madura's grocery business involves the mudharib running the store, while the shahibul mal entrusts the business to the mudharib. The profit-sharing is calculated based on the store's profit, minus operating expenses such as purchase costs, rent, electricity, waste management, and damages.
Dampak Pembangunan Jalan Tol Probolinggo Banyuwangi (Probowangi) Terhadap Kondisi Sosial Ekonomi Petani di Desa Demung Kecamatan Besuki Romzatul Widad; Zulfiyan Aldiansyah
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 6 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i6.7896

Abstract

Infrastructure development is one of the government's main strategies for promoting national economic growth, improving regional connectivity, and accelerating the distribution of goods and services. One form of infrastructure development that continues to be developed is toll roads. However, this development also has a significant impact on the community, especially vulnerable groups such as farmers. Demung village, located in Besuki sub-district, is one of the areas directly affected by the toll road construction project. Farmers are also a group of people who are highly dependent on land availability and environmental conditions, and are experiencing changes in social and economic aspects. The conversion of agricultural land into toll road construction areas, changes in production patterns, and shifts in social structure are issues that need attention...The impact is seen not only in accessibility, but also in the social and economic conditions of farmers. These changes include land relocation, patterns of social interaction. with the construction of the toll road, there are fifteen farmers affected, especially in demung village, besuki subdistrict. the problem faced is how the impact of probowangi toll road construction on the socio-economic conditions of farmers in demung village, besuki subdistrict. This study aims to determine the impact of toll road construction on the socio-economic conditions of farmers around the besuki toll road in demung village. The impact is not only seen in the accessibility, but also in the social and economic conditions of the farmers. With the construction of the toll road, there are fifteen farmers affected, especially in demung village, besuki sub-district. the problem faced is how the impact of probowangi toll road construction on the socio-economic conditions of farmers in demung village, besuki sub-district. This study aims to determine the impact of toll road construction on the socio-economic conditions of farmers around the Besuki Toll Road in Demung Village. This research method adopts a descriptive qualitative approach. The results showed that the change in the function of agricultural land into a toll road had both negative and positive impacts. The positive impact of this research is that the value of land increases, the farmers' land that is put on the toll road body experiences a very high price increase; the negative impact is the loss of agricultural land, and also many farmers lose their social identity.
ANALISIS AKAD MUDHOROBAH DALAM TABUNGAN IB BAITULLAH HASANAH DI BANK SYARIAH INDONESIA (BSI) KANTOR CABANG PEMBANTU PROBOLINGGO Widad, Romzatul
AL-MANSYUR Vol 2 No 1 (2022): MENGUATKAN LEMBAGA KEUANGAN SYARIAH
Publisher : Program Studi Ekonomi Syariah (ES) STAI Nahdlatul Ulama (STAINU) Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Akad Mudharobah adalah akad kerjasama yang dilakukan oleh pemilik dana (Shohibul Mall) dengan pengelola dana (Mudhorib) yang mana jika mendapatkan keuntungan akan di bagi menurut kesepakatan diawal akad. Adapun tujuan dari penelitian ini adalah untuk mengetahui Sistem Tabungan Baitullah iB Hasanah di Bank Syariah Indonesia (BSI) Kantor Cabang Pembantu di Probolinggo dengan Akad Mudhorobah, untuk mengetahui Tabungan Baitullah iB Hasanah yang memakai Akad Mudhorobah bisa menyerap nasabah lebih banyak dan untuk mengetahui solusi jika Tabungan Baitullah iB Hasanah yang memakai akad Mudhorobah tidak memenuhi target Nasabah. Penelitian ini menggunakan metode pendekatan fenomenologis dan jenis penelitian kualitatif, karena melihat dari fenomena kesenangan masyarakat Probolinggo dalam memilih tabungan dengan akad mudharobah. Dalam penelitian ini yang digunakan untuk menganalisa data adalah dengan cara deskriptif (non-staistik), yaitu penelitian yang digunakan dengan menggambarkan perolehan data dengan kata-kata atau kalimat secara terpisah demi mendapatkan kesimpulan. Dari hasil penelitian, ditemukan bahwa Nasabah yang menabung pada Tabungan Baitullah iB Hasanah di BSI Probolinggo lebih banyak menggunkan Akad Mudharobah dengan alasan mendapatkan bagi hasil dari bank, dan cara untuk memasarkan produknya, BSI ikut andil dalam event yang diadakan oleh pemerintah seperti Muharom Days dan CFD di alun-alun Probolinggo.
Analysis of Marketing Development Strategies to Increase the Competitiveness of Sakinah Frozen Food Business in Paiton Probolinggo Widad, Romzatul; Inayah, Fivia Saddha; Maharani, Resty Dwi; Maryam, Siti; Pramesti, Nabila Intan; Akhiriyah, Syahriatul
Journal of Economics and Social Sciences (JESS) Vol. 4 No. 2 (2025): Journal of Economics and Social Sciences (JESS)
Publisher : CV. Civiliza Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59525/jess.v4i2.1020

Abstract

The development of the frozen food industry in Indonesia is growing rapidly in line with changes in people's lifestyles that prioritize practicality and efficiency. This sector is a potential opportunity for Micro, Small, and Medium Enterprises (MSMEs), including Sakinah Frozen Food which sells various frozen processed foods. However, competition with large manufacturers' products as well as limitations in digital promotion and marketing strategies are the main challenges faced. This research aims to analyze marketing development strategies that can increase the competitiveness of Sakinah Frozen Food in the digital era. The approach used is a qualitative descriptive method with data collection techniques in the form of observation, in-depth interviews with business owners, and documentation of marketing activities carried out. Data analysis was carried out using the 7P marketing mix theory and Porter's competitiveness concept, to identify strengths, weaknesses, opportunities, and threats (SWOT analysis) in the marketing strategy of the business. This study discusses aspects of marketing promotional capacity through social media. The results show that Sakinah Frozen Food has strength in terms of product completeness, competitive prices, and responsive service to local consumers. However, there are still weaknesses in terms of digital promotion and the use of online platforms such as marketplaces and application-based delivery services
ANALISIS MENEJEMEN MARKETING DAN PELAYANAN PADA PT KAMILAH WISATA MUSLIM Widad, Romzatul; Firoh, Risdatul
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 1 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i1.12260

Abstract

The development of the Hajj and Umrah travel business has given rise to selective competition. Choosing quality travel is important because many companies do not have legal operating permits. Good management in strategy, service and operations is very crucial to ensure the comfort and safety of the congregation, especially when in Saudi Arabia. PT. Kamilah Wisata Muslim is a company that operates in the field of Hajj and Umrah Services or known as PPIH (Hajj Travel Organizer). This research aims to analyze marketing and service management at PT Kamilah Wisata Islami, a company that organizes Hajj and Umrah pilgrimages. PT Kamilah Wisata Islami has official permission from the Department of Religion and is committed to guiding the congregation to carry out worship according to the Sunnah of the Prophet. This research uses a data presence and focuses on management, marketing and service concepts implemented by the company. This research uses a comparative type of qualitative research using primary and secondary data, namely interviews and observations. The results of the analysis show that the success of PT Kamilah Haji and Umroh in combining effective marketing management and quality service can be seen from the high level of satisfaction and trust of successful congregations. This travel does not escape good achievement management, especially marketing and service management. Keywords: Management, Marketing, Service
Co-Authors Abim Valerina Achmad Febrianto Akhiriyah, Syahriatul Anisa Marifah Anisatul Kamila Bella Nur Maulida Dewi Citra Ayu Lestari Dzurrotul Faizah Faizah, Dzurrotul Fatimah tul Horayyah Jannah Firoh, Risdatul Ghufron, Moh Idil Gufron, Moh Idil Hanin Fara Atiqoh Inayah, Fivia Saddha Indah Nofita Sari Indah Nofita Sari Izzatin Nabila Izzatin Nabila Khoiril Anam Kholifatus Sa’diyah Maharani, Resty Dwi Maulida Ghina Faizah Nuri Alfiani, Febi Nurul Kamaliah Pramesti, Nabila Intan Risdatul Firoh Riza Nur Aini Saro, Fitrotin Indah SITI MARYAM SRI RAHAYU Sri Rahayu Umi Khoidatul Avifah Usmiatul Hasanah Wasilatul Maufiroh Wati, Winda Winda Wati Zulfiyan Aldiansyah