Isnaini Hijriyah Kurniasari
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PENINGKATAN PENDAPATAN MASYARAKAT URBAN Hermanto, Bambang; Hamizar, Hamizar; Kurniasari, Isnaini Hijriyah; Setiawati, Sri
JURNAL LENTERA BISNIS Vol 8, No 1 (2019): JURNAL LENTERA BISNIS
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v8i1.259

Abstract

Depok City growth as a develop City in Indonesia and as the result Depok became one of the cities that overrun by the urban from various of region in Republic of Indonesia. This research is aimed to know how far the role of urban in the minority area around Bus station in especially Depok City and people of Pancoranmas district in general in empowering the people’s economy especially in supporting, guiding, and developing retail business. The method used to analyzethis research is linear regression, correlation coefficient and determination coefficient. The result shown that the earnings and business run by the urban in Depok is good. However, there is a legality problem regarded the government license which is caused by the majority of the urban do not have a clear identity data and as the result the business of the urban won’t last longer. Therefore, Depok Local Government must take role especially the Department of Population and Civil Registration, Social Affairs and Department of Cooperatives of Small, Medium Enterprise in giving accompaniment towards the urban entrepreneursKeywords: Urban, Retail Business, Earnings.Depok City growth as a develop City in Indonesia and as the result Depok became one          of the cities that overrun by the urban from various of region in Republic of Indonesia. This research is aimed to know how far the role of urban in the minority area around Bus station in especially Depok City and people of Pancoranmas district in general                   in empowering the people’s economy especially in supporting, guiding, and developing retail business. The method used to analyzethis research is linear regression, correlation coefficient and determination coefficient. The result shown that the earnings and business run by the urban in Depok is good. However, there is a legality problem regarded the government license which is caused by the majority of the urban do not have a clear identity data and as the result the business of the urban won’t last longer.                    Therefore, Depok Local Government must take role especially the Department                         of Population and Civil Registration, Social Affairs and Department of Cooperatives of Small, Medium Enterprise in giving accompaniment towards the urban entrepreneurs Keywords: Urban, Retail Business, Earnings.
ANALISA CITRA MEREK PRODUK ES TEH INDONESIA GUNUNG PUTRI Putri Ahira; Isnaini Hijriyah Kurniasari
IKRAITH-EKONOMIKA Vol 6 No 2 (2023): IKRAITH-EKONOMIKA Vol 6 No 2 Juli 2023
Publisher : Universitas Persada Indonesia YAI

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Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh citra merek terhadap keputusan pembelian produkEs Teh Indonesia pada gerai di cabang Gunung Putri. Hal ini berkaitan dengan strategi pemasaran dalamperusahaan, agar kinerja perusahaan lebih baik. Teknik pengambilan sampel pada penelitian ini adalah tekniknonprobability sampling dengan teknik accidental sampling. Jumlah responden adalah 15 orang darikonsumen dan 3 orang narasumber dari pegawai Es Teh Indonesia. Penelitian ini menggunakan kualitatifdeskriptif sebagai metode penelitian. Metode pengumpulan data yang digunakan dalam penelitian ini adalahobservasi, survey dan wawancara. Hasil penelitian ini menunjukkan bahwa citra merek memberikanpengaruh dalam keputusan pembelian pada produk Es Teh Indonesia yang berada di 3 cabang Gunung Putri.
ANALISA KUALITAS PRODUK PADA UMKM KRIPIK SINGKONG Muhamad Haris; Isnaini Hijriyah Kurniasari
IKRAITH-EKONOMIKA Vol 6 No 2 (2023): IKRAITH-EKONOMIKA Vol 6 No 2 Juli 2023
Publisher : Universitas Persada Indonesia YAI

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Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh kualitas produk terhadap keputusan pembelianproduk keripik singkong di Jl. Permata Cibubur. Hal ini berkaitan dengan strategi pemasaran untukmeningkatkan penjualan yang dilakukan oleh UMKM Keripik singkong. Jumlah responden adalah 12 orangyang terdiri dari 9 konsumen dan 3 owner keripik singkong sebagai narasumber. Penelitian ini menggunakankualitatif deskriptif sebagai metode penelitian. Metode pengumpulan data yang digunakan dalam penelitianini adalah observasi, survei dan wawancara. Teknik pengambilan sampel pada penelitian ini adalah Tekniknonprobability sampling dengan Teknik accidental sampling. Hasil penelitian ini menunjukkan bahwakualitas produk dapat mempengaruhi keputusan pembelian konsumen pada produk UMKM keripik singkongdi Jl. Permata Cibubur.