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All Journal Ilmu Administrasi Publik Jurnal Office
Ramadani Saputra
Business Administration Program, International Women University, Indonesia
Economics, Econometrics & Finance Social Sciences Other

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Journal : Jurnal Office

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The Impact of Social Media on Consumer Decision-Making: An Experimental Study Ramadani Saputra; Nugroho Widianto
Jurnal Office Volume 7, Number 2, July-December 2021
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/jo.v7i2.45365

Abstract

Social media has become a prominent platform for businesses to promote their products and services. However, the impact of social media on consumer decision-making in Indonesia remains unclear. This study aims to investigate the impact of social media on consumer decision-making in Indonesia. An experimental study was conducted on a sample of 100 participants who were exposed to social media advertisements and traditional advertisements. The participants were then asked to make a purchase decision, and their responses were analyzed. The findings of this study indicate that social media has a significant impact on consumer decision-making in Indonesia. Participants who were exposed to social media advertisements were more likely to make a purchase compared to those who were exposed to traditional advertisements.
Co-Authors Muhamad Sahlan Nugroho Widianto