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All Journal Warmadewa Economic Development Journal (WEDJ)
Ni Luh Made Intan Krisna G. W
Fakultas Ekonomi dan Bisnis, Universitas Warmadewa
Economics, Econometrics & Finance

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Faktor-Faktor yang Dominan Terhadap Perilaku Belanja Online Mahasiswa Universitas Warmadewa Ni Luh Made Intan Krisna G. W; Ita Sylvia Azita Azis; Ni Putu Rediatni Giri
Warmadewa Economic Development Journal (WEDJ) Vol. 6 No. 1 (2023): Warmadewa Economic Development Journal (WEDJ)
Publisher : Program Studi Ekonomi Pembangunan, Fakultas Ekonomi, Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/wedj.6.1.2023.24-31

Abstract

The phenomenon of online shopping is a form of change that is presented by internet in terms of innovation in shopping. Internet use is increasing popular in society. From the internet world, we can get to know shopping online or online shopping. This study aims to determine the dominant factors on the online shopping behavior of Warmadewa University students. This study uses primary data with exploratory factor analysis techniques. The results of this study indicate that the first factor is lifestyle, the second factor is product and promotion and the third factor is price. The dominant factor for the online shopping behavior of Warmadewa University students as a whole is outlined as the main factor, namely the Payment System which consists of five statement variables.
Co-Authors Ita Sylvia Azita Azis Ni Putu Rediatni Giri