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All Journal Indikator: Jurnal Ilmiah Manajemen & Bisnis
Khoirul Hikmah
UPN "Veteran" Yogyakarta
Decision Sciences, Operations Research & Management

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The Effects of Brand Image, Review Beauty Vlogger, and Product Quality on Purchase Decisions for Wardah Cosmetics Novi Saputri; Khoirul Hikmah
Indikator: Jurnal Ilmiah Manajemen dan Bisnis Vol 7, No 2 (2023)
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/indikator.v7i2.18466

Abstract

This study is aimed at analyzing the effect of Brand Image , Review Vlogger, and Product Quality on Purchase Decisions for Wardah Cosmetics at Female Management Study Program Students of UPN "Veteran" Yogyakarta. the the research method used in this research is the quantitative method. The population in this study were management students at UPN "Veteran" Yogyakarta . Method of collecting data by using online questioner. The sampling method used was purposive sampling. The analytical tools used are descriptive and quantitative methods using multiple linear regression analysis with the help of the SPSS program version 26. This research finds that (1) there is an influence of brand image, beauty vlogger reviews and product quality on purchase decisions (2) there is no effect of brand image on purchase decisions (3) there is an effect of beauty vlogger reviews on purchase decision (4) there is an effect of product quality on purchase decision.
Comparative Analysis of Financial Performance of BUKU 4 Conventional Banks Before and During Covid-19 Pandemic Mayuna Farah Wijayanti; Khoirul Hikmah
Indikator: Jurnal Ilmiah Manajemen dan Bisnis Vol 7, No 3 (2023)
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/indikator.v7i3.21302

Abstract

Banks in Indonesia are facing a number of challenges amid the Covid-19 Pandemic. Banks will face several possible risks to financial performance. This study aims to determine the level of banking financial performance, especially in BUKU 4 Conventional Banks before and during the Covid-19 Pandemic for the 2019-2020 period using RGEC analysis (Risk Profile, Good Corporate Governance, Earnings, and Capital). The data used is secondary data obtained from the financial statements of banks included in the BUKU 4 category and processed using SPSS version 25. The results of the research on the financial performance of BUKU 4 Conventional Banks which can be seen from the Differential Test table (Paired Sample T-test and Wilcoxon test) show a decrease in several factors such as Risk profile and earnings factors. Meanwhile, the GCG and Capital factors show stable results both before and during the Covid-19 Pandemic
Co-Authors Mayuna Farah Wijayanti Novi Saputri