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All Journal Literasi : Jurnal Ilmu Pendidikan At-Thullab : Jurnal Mahasiswa Studi Islam
Siti Latifah Mubasiroh
Universitas Islam Indonesia
Religion Humanities Economics, Econometrics & Finance Education Social Sciences

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Analisis Kemampuan Literasi Informasi Mahasiswa dengan Model The Seven Pillars of Information Literacy dalam Pembelajaran Daring Siti Latifah Mubasiroh
Literasi: Jurnal Ilmu Pendidikan Vol 14, No 1 (2023)
Publisher : Universitas Alma Ata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21927/literasi.2023.14(1).24-32

Abstract

Tujuan penelitian ini untuk menganalisis kemampuan literasi informasi mahasiswa dengan model The Seven Pillars of Information Literacy dalam pembelajaran daring. Jenis penelitian yang dilakukan adalah penelitian kuantitatif. Data dalam penelitian ini menggunakan data primer. Pengumpulan data dilakukan dengan kuesioner melalui Google Form. Sampel dalam penelitian ini diambil dengan cara random sampling, minimal 10% dari jumlah mahasiswa aktif Program Studi Ekonomi Islam, Fakultas Ilmu Agama Islam, Universitas Islam Indonesia. Kuesioner disusun berdasarkan teori dalam The Seven Pillars of Information Literacy oleh SCONUL. Analisis data dilakukan dengan software PLS AMOS. Hasil penelitian menunjukkan bahwa kemampuan literasi informasi mahasiswa dengan model The Seven Pillars of Information Literacy  dalam pembelajaran daring sudah baik, tetapi perlu peningkatan dalam beberapa aspek. Rata-rata nilai pada variabel mengidentifikasi adalah 4,19 (baik), ruang lingkup 4,2 (baik), merencanakan 4,25 (sangat baik), mengumpulkan 4,25 (sangat baik), mengevaluasi 4,19 (baik), mengelola 4,25 (sangat baik), dan menyajikan 4,14 (baik). Kata Kunci: mahasiswa, literasi informasi, the seven pillars, pembelajaran daring
INTEGRATED MARKETING COMMUNICATION (IMC) STRATEGIES AT SHARIA SYAFAAT MARCOMM DIGITAL AGENCY IN YOGYAKARTA IN 2021 Ula Ulhusna; Siti Latifah Mubasiroh
At-Thullab : Jurnal Mahasiswa Studi Islam Vol. 5 No. 2 (2023): Special Issue
Publisher : Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/tullab.vol5.iss2.art8

Abstract

Integrated Marketing Communicationplay a key role in managing marketing strategies. IMC itself focuses on marketing its product, services and facilities to gain good public opinion and maintance a positive image.the purpose of this study is to describe the work system of IMC at sharia Syafaat Marcomm Digital Agency itself. The constructivist paradigm is the mainstay of this research because the truth of reality which is seen as a result of social construction and the truth of realyty are relative. This is support by a target sampling technique, namely looking for relevant informants such as directors and general managers to ensure the data obtained are valid. This study use qualitative research, which describes the problem under study obtained through interviews with interview tehniques, observation and collection of documentation. Syafaat Marcomm uses IMC such as advertising, Consumer Sales Promotion, Trade Sales Promotion, Public Relation, and Publications, Sponsorship and Event, Direct Marketing in serving clients and applaying to clients. In accordance with thw vision and mission of improving product quality and quality to develop following technological civilization and becoming a creative company in every information technology service.
Co-Authors Ula Ulhusna