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PENGARUH MUTASI PEGAWAI TERHADAP MOTIVASI KERJA APARATUR SIPIL NEGARA DI KANTOR BADAN KEPEGAWAIAN DAERAH (BKD) KABUPATEN NIAS BARAT Darma Manalu
Jurnal Ilmu Sosial Dan Politik Vol. 1 No. 1 (2021): Edisi Juni 2021
Publisher : LPPM Universitas HKBP Nommensen

The State Civil Apparatus (ASN), which is the State Apparatus that organizes the government in carrying out national development, is the backbone of the government. The smooth running of government and the implementation of national development depends on the perfection of the state apparatus both at the central and regional levels. In order to achieve the national goals as stated above, it is necessary to have a State Civil Apparatus who is full ofwillingness and obedience to Pancasila, the 1945 Constitution, the State and the Government and is united, has good mentality, is authoritative, strong, efficient, clean, of high quality and aware of their responsibilities as elements of the State Apparatus, State servants and public servants. To realize the perfect State Civil Apparatus as intended above, the Civil Apparatus needs to be fostered as well as possible. One form of fostering the State Civil Apparatus is Mutation as an incarnation or embodiment of organizational dynamics which is used as a way to achieve organizational goals. In the implementation of mutations, it must be based on an objective assessment considering that the transfer system is intended to provide opportunities for State Civil Apparatus to develop their potential. The work motivation of the State Civil Apparatus can also decrease if the superiors do not pay attention to the interests of their subordinates. This will reduce the work motivation of both the State Civil Apparatus. Indicators of declining morale include: low productivity, high employee absenteeism, and others. Thus, it will certainly affect the work motivation of employees in an organization. Mutation will have a positive impact on employees, such as increasing work morale. However, if the mutation is carried out without paying close attention and without being based on convincing arguments, the mutation will have a negative impact on the employee and the organization.

PENGARUH MOTIVASI DAN MODAL USAHA TERHADAP MINAT BERWIRAUSAHA DI PASAR KOMPLEK MMTC KOTA MEDAN Nalom Siagian; Darma Manalu
Jurnal Ilmu Sosial Dan Politik Vol. 1 No. 1 (2021): Edisi Juni 2021
Publisher : LPPM Universitas HKBP Nommensen

This study aims to determine the effect of motivation and working capital on interest in entrepreneurship through research with a quantitative approach. The object of the research is entrepreneurs in the MMTC Complex Market, Medan City, totaling 100 entrepreneurs, using primary and secondary data through a liskert scale questionnaire. The research data was processed through validity testing, reliability testing, multiple regression and hypothesis testing through partial and simultaneous tests.Based on the results of the validity and reliability tests, the variables Motivation (X₁), Business capital (X₂) and Entrepreneurial Interest (Y) can be concluded as valid and reliable based on the test criteria rcount rtable and combrach alpha 0.6 of all indicators of each variable . Based on the ttable test criteria, the calculated t value for the Motivation variable (X₁) = 6.264 > t table (α = 0.05/2; n-k-1) = 1.985. It means that the motivation variable (X₁) has a positive effect on entrepreneurial interest. Based on the t-table test criteria, the calculated t-value generated on the variable Business Capital (X₂) = -0.288 < t table (α = 0.05/2; n-k-1) = 1.985. This means that the working capital variable (X₂) has a negative effect on entrepreneurial interest. Based on Table 4.18, the calculated F value is 20.802 > F table (α = k; n-k) = 2.70 with F sig. 0.000 where F sig. 0.000 < 0.05 then H0 is rejected. It can be interpreted that motivation (X₁) and working capital (X₂) have a positive and significant effect simultaneously on interest in entrepreneurship (Y).

PENGARUH GAYA HIDUP DAN PENDAPATAN TERHADAP KEPUTUSAN PEMBELIAN STARBUCKS COFFEE DI CENTER POINT MEDAN Darma Manalu; Johanna Roshinta
Jurnal Ilmu Sosial Dan Politik Vol. 1 No. 2 (2021): Edisi Desember 2021
Publisher : LPPM Universitas HKBP Nommensen

This study aims to determine the effect of lifestyle and income on purchasing decisions for Starbucks Coffee at Center Point Medan, either partially or simultaneously. This study uses a quantitative approach with a causal associative method. The population in this research are all Starbucks Coffee Center Point buyers whose exact number is not known. Sampling using the Lemeshow formula amounted to 96 people. Data collection was done by using a questionnaire. The results of this study indicate that there is a positive and significant influence on lifestyle variables on purchasing decisions for Starbucks Coffee at Center Point Medan. It can be seen from the test results obtained a significant value of 0.000 <0.05 or t count 3.146 > t table 1.661. There is a positive and significant influence on the income variable on the purchasing decision of Starbucks Coffee at Center Point Medan. It can be seen from the test results obtained a significant value of 0.000 <0.05 or t count 5.718 > t table 1.661. And there is a simultaneous positive and significant effect on lifestyle and income variables on purchasing decisions for Starbucks Coffee at Center Point Medan. It can be seen from the test results obtained that the significant value of X1 and X2 is 0.000 <0.05 and the calculated F value is 83.605 > F table 3.09. While the value of the coefficient of determination (R) of 0.635 indicates that the purchasing decision variable can be explained by the lifestyle and income variables of 63.5%. While the remaining 36.5% is explained by other variables such as price variables, brand image, etc. It is recommended that Starbucks Center Point Medan should maintain the quality of coffee that is already well known and its facilities are good in accordance with the lifestyle and income of Starbucks customers.

The Influence of Service Quality and Promotions to Decision Consumer Use Service Transportation on line Gojek Norayanti Sinaga; Darma Manalu; Ridhon. MB. Simangunsong
Golden Ratio of Data in Summary Vol. 4 No. 2 (2024): May - October
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grdis.v4i2.545

This research aims to determine the influence of service quality and promotions on consumer decisions in using Gojek online transportation services among students at Universitas HKBP Nommensen, Medan, both partially and simultaneously. The type of research used in this research is a quantitative approach. The population in this study were all active students at Universitas HKBP Nommensen in Medan who had used the Gojek online transportation service, the exact number of which is unknown. So, using the Lemeshow formula, a sample size of 96 respondents was obtained, taken randomly to represent each faculty. Data was obtained through distributing questionnaires. The test results show that service quality has a positive and significant effect on consumer decisions, this is shown in the calculated t value of 2.966 > t table 1.98580 and a significant value of 0.004 < 0.05 . The promotion has a positive and significant effect on consumer decisions in using Gojek online transportation services, as evidenced by the calculated t value of 5.845 > t table 1.98580 and a significant value of 0.00 0 < 0.05 . Simultaneously, it was found that the quality of service and promotions had a positive and significant effect on consumer decisions using Gojek online transportation services, this was proven by the calculated F value of 78,823 ≥ F table = 3.094 and the significant value obtained was 0.000 < 0.05 . The determinant coefficient (R2) was obtained at 0.629, which means that the Consumer Decision variable can be explained by Service Quality and Promotions at 62.9% while the remaining 37.1% is explained by other variables outside Service Quality and Promotions such as Price and company reputation.

The Influence of Social Media Marketing on the Decision to Use Grab Online Transportation Services among Students Miranda Gultom; Darma Manalu; Ridhon. MB. Simangunsong
Golden Ratio of Data in Summary Vol. 4 No. 2 (2024): May - October
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grdis.v4i2.548

This study aims to determine the effect of social media marketing on decisions to use Grab online transportation services for students of Universitas HKBP Nommensen Medan. The type of research used in this research is a quantitative approach. The population in this study were all students of Universitas HKBP Nommensen Medan who had used grab online transportation services whose population size was unknown. Based on the Lemeshow formula, the sample used in this study was 96 respondents who were taken randomly to represent each faculty. The results showed that Social Media Marketing significantly influences service usage decisions, this is shown in the partial test results (t test) t-value 8.632> t-table 0.2006 and a significance value of 0.000 <0.05. The Coefficient of Determination (R2) is obtained at 0.442, meaning that the Service Usage Decision variable can be explained by the Social Media Marketing variable by 44.2% and the remaining 55.8% is influenced by other variables outside of this research variable, such as Service Quality, Price, and so on. The conclusion in this study is that Social Media Marketing has a positive and significant effect on the Decision to Use Grab Online Transportation Services for Students of Universitas HKBP Nommensen Medan.

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