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PENGARUH PROMOSI, HARGA DAN KEPERCAYAAN TERHADAP KEPUTUSAN PEMBELIAN DI E-COMMERCE SHOPEE PADA MAHASISWA UNIVERSITAS HKBP NOMMENSEN MEDAN Ridhon Simangunsong; Morina
Jurnal Ilmu Sosial Dan Politik Vol. 1 No. 2 (2021): Edisi Desember 2021
Publisher : LPPM Universitas HKBP Nommensen

This study aims to determine how much influence Promotion, Price and Trust have on Purchasing Decisions in Shopee e-commerce on students of HKBP Nommensen University Medan, either partially or simultaneously.This type of research is quantitative. The population in this study were students of the HKBP Nommensen University, Medan. The sampling technique in this study was simple random sampling with a total sample of 99 respondents.The types of data used are primary data and secondary data. The data collection techniques were questionnaires and observations. The data analysis method used is an instrument test consisting of Validity and Reliability Test, Classical Assumption Test consisting of Normality Test, Multicollinearity Test and Heteroscedasticity Test, Multiple Linear Regression Test and Hypothesis Test consisting of t test, F test, and the coefficient of determination (R2).The results show that promotion has a positive and significant effect on purchasing decisions at e-commerce Shopee, this is indicated by the value of tcount (2.125) > ttable (1.98525) and the significant value of the promotion variable is 0.036 <0.05. Price has a positive and significant effect on purchasing decisions at Shopee e-commerce, this is indicated by the value of tcount (2.097) > ttable (1.98525) and the significant value of the price variable is 0.039 <0.05. Trust has a positive and significant effect on purchasing decisions at Shopee e-commerce, this is indicated by the value of tcount (5.595) > ttable (1.98525) and the significant value of trust is 0.000 <0.05. Simultaneously it is known that Promotion, Price and Trust have a positive and significant effect on purchasing decisions at Shopee e-commerce, this is indicated by the value of Fcount (58.458) > Ftable (2.70) and a significant value of 0.000 <0.05. The coefficient of determination obtained is 0.649, meaning that the purchasing decision variables can be explained by the promotion, price and trust variables of 64.9%. While the remaining 35.1% is explained by other variables that are not included in this model such as product quality, brand image, location, service and so on.

Implementasi Program Nasional Pemberdayaan Masyarakat Mandiri Pedesaan (PNPM) Di Desa Salam Tani Kecamatan Pancur Batu Kabupaten Deli Serdang Ridhon Simangunsong
Jurnal Ilmu Sosial Dan Politik Vol. 2 No. 1 (2022): Edisi Juni 2022
Publisher : LPPM Universitas HKBP Nommensen

The purpose of this study was to determine the implementation process and determine the performance of PNPM-MP implementation on the SPP program in Salam Tani Village, Pancur Batu District, Deli Serdang Regency. This study used descriptive qualitative method. Sources of data are Salam Tani Village Head, PNPM TPK Chair, SPP group chairman, Community members who are members of the Women's Savings and Loans Group. Women's Savings and Loans in Salam Tani Village, Pancur Batu District is classified as a fairly good program. The performance of PNPM-MP implementation in the SPP Program has been good, this can be seen from the results of activities which provide positive benefits for the community (women). Has been able to help local communities in improving the economy and a good standard of living. In the future, there is a need for better mobilization of resources, more training and guidance needs to be developed, a system is needed to monitor the use of funds by SPP recipients. This program must receive greater attention from related parties so that the activities carried out are even better, especially at the village level.

PENGARUH PERSEPSI HARGA DAN TAGLINE “GRATIS ONGKIR” TERHADAP KEPUTUSAN PEMBELIAN IMPULSIF SECARA ONLINE PADA MASYARAKAT PENGGUNA APLIKASI SHOPEE DI DESA BARIBANIAEK, KECAMATAN MUARA Ridhon Simangunsong; Risna Uli Sihombing; Srianjelina Siregar
Jurnal Ilmu Sosial Dan Politik Vol. 2 No. 2 (2022): Edisi Desember 2022
Publisher : LPPM Universitas HKBP Nommensen

This study aims to determine how big the influence of Price Perception and Shopee's "Free Shipping" Tagline on Impulsive Online Purchase Decisions in Shopee Application Users in Baribaniaek Village, Muara District, either partially or simultaneously. This type of research is quantitative. The population in this study is the Shopee Application User Community in Baribaniaek Village, Muara District. The sampling technique in this research is non-probability sampling, namely purposive sampling with a sample size of 96 respondents. The types of data used are primary data and secondary data. Data collection techniques with questionnaires via google form. The data analysis method used is an instrument test consisting of validity and reliability tests, classical assumption test consisting of normality test, multicollinearity test and heteroscedasticity test, multiple linear regression test and hypothesis testing consisting of t-test, f-test, and coefficient of determination (R2). The results showed that price perception had a positive and significant effect on purchasing decisions, this was indicated by the value of tcount (5,994) > ttable (1.984) and the significant value of the price perception variable was 0.000 < 0.05. Shopee's "Free Shipping" tagline has a positive and significant effect on Purchase Decisions, this is indicated by the value of tcount (7,313) > ttable (1,984) and the significant value of Shopee's "Free Shipping" Tagline variable is 0.000 < 0.05. Simultaneously, it is known that Price Perception and Tagline "Free Shipping" have a positive and significant effect on Impulsive Purchase Decisions, this is indicated by the value of fcount (7,072) > ftable (3.09) and a significant value of 0.000 <0.05. The coefficient of determination obtained is 0.629, meaning that the Purchase Decision variable can be explained by the Price Perception variable and the "Free Shipping" tagline of 38,2% While the remaining 61,8% is explained by other variables not explained in this study.

Pengaruh Penerimaan Pajak Daerah Dan Retribusi Daerah Terhadap Pembiayaan Pembangunan Di Kabupaten Deli Serdang Ridhon Simangunsong; Andy Stepanus Hutapea; Wilda Vionasari Hutapea
Jurnal Ilmu Sosial Dan Politik Vol. 3 No. 1 (2023): Edisi Juni 2023
Publisher : LPPM Universitas HKBP Nommensen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51622/jispol.v3i1.1340

Metode yang digunakan dalam penelitian ini adalah metode penelitian kuantitatif karena penelitian ini bertujuan untuk mengukur pengaruh pajak daerah dan retribusi daerah terhadap pembiayaan pembangunan di Kabupaten Deli Serdang, dengan teknik analisis regresi linier berganda. Hasil penelitian secara parsial, pajak daerah berpengaruh positif dan signifikan terhadap belanja daerah Kabupaten Deli Serdang, sedangkan retribusi daerah tidak berpengaruh signifikan terhadap belanja daerah Kabupaten Deli Serdang. Setiap peningkatan pajak daerah sebesar Rp. 1.000 akan meningkatkan belanja daerah sebesar Rp. 60.270. Setiap peningkatan retribusi daerah sebesar Rp. 1.000 akan meningkatkan belanja daerah sebesar Rp. 97.703. Secara serempak variabel pajak daerah dan retribusi daerah berpengaruh signifikan terhadap belanja daerah Kabupaten Deli Serdang pada tingkat kepercayaan 95 %. Sebesar 92,90 % dari perubahan belanja daerah dapat dijelaskan oleh perubahan pajak daerah dan retribusi daerah, sedangkan sisanya sebesar 7,10 % dijelaskan oleh variabel lain yang tidak dimasukkan sebagai variabel dalam penelitian. Perbedaan antara pengeluaran belanja daerah dan penerimaan daerah Kabupaten Deli Serdang selama tahun 2005 – 2013 selalu mengalami defisit, dan jumlah defisit yang terjadi pada setiap tahun selalu meningkat. Peningkatan jumlah defisit pendapatan dan belanja daerah disebabkan adanya peningkatan belanja daerah yang tidak didukung oleh peningkatan pendapatan asli daerah dalam bentuk pajak daerah dan retribusi daerah. Selisish pengeluaran daerah dengan penerimaan pajak daerah dan retribusi daerah mengalami defisit sehingga harus dipenuhi dari pinjaman pemerintah Kabupaten Deli Serdang.

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