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All Journal Formosa Journal of Sustainable Research (FJSR) RESLAJ: Religion Education Social Laa Roiba Journal Journal of Innovative and Creativity Journal of Ekonomics, Finance, and Management Studies
Abdurrahman
Universitas Esa Unggul
Religion Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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The Influence of Celebrity Endorsers and Discounts on Impulse Buying Moderated by Hedonic Shopping Motivation in Generation Z Online Rosdiana; Abdurrahman
Formosa Journal of Sustainable Research Vol. 2 No. 8 (2023): August, 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjsr.v2i8.5638

Abstract

In line with the development of technology, it is currently able to change one's behavior in shopping online. The purpose of this study was to determine the effect of celebrity endorsers and price discounts on impulse buying which is moderated by hedonic shopping motivation. The sample collection technique uses purposive sampling method. Data collection was carried out by distributing questionnaires online with a total of 150 respondents. The data analysis tool used is moderated regression analysis (MRA). The findings from this study are celebrity endorsers have no effect on impulse buying, price discounts have a positive effect on impulse buying, hedonic shopping motivation does not moderate the relationship between celebrity endorsers on impulse buying, and hedonic shopping motivation moderates the relationship between price discounts on impulse buying
Efektivitas Online Customer Review, Influencer Review dan Brand Image Terhadap Purchase Intention Pada Platform Marketplace Danu Ismanto; Abdurrahman
Reslaj: Religion Education Social Laa Roiba Journal Vol. 7 No. 1 (2025): RESLAJ: Religion Education Social Laa Roiba Journal 
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v7i1.5070

Abstract

With the advent of the era of disruption, everything turns into easier, faster, and cheaper. As a result, consumer behavior is changing as well. Especially through the marketplace that more and more people use. That causes a change in conducting activity in terms of purchase. The study aims to analyze and prove the correlation of online variables customer review, influencer review, and brand image as well as to find out which variables are the most dominant in influencing purchase intention on marketplace platforms such as shopee, lazada, tokopedia, blibli and bukalapak. Primary data analysis is done using the Structural Equation Model Partial Least Square method (SEM-PLS). While online customer review and influencer review have been found to have a direct influence on brand image, brand image has a direct effect on purchase intention. Implications in this study manufacturers should pay more attention to marketing strategies to explore the impact of the impact caused in building purchase intention..
Sosial Ekonomi, Literasi Keuangan Digital, Inklusi Keuangan Terhadap Perilaku dan Perencanaan Menabung di Masa Depan Rifat Cahyani; Abdurrahman
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 1 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i1.5779

Abstract

Along with the development of the times and technology today, there is a shift in the treatment of conducting financial transactions. This study is a quantitative research using the Structural Equation Model (SEM) method. In socio-economic research with digital financial literacy, saving behavior and future savings planning have a positive influence. Gaps are shown in financial inclusion and digital financial literacy which have no influence on spending planning. In practice, individuals will continue to make their e penses and other factors, namely une pected needs. A positive influence is held between spending planning and saving behavior. However, there is a negative influence between spending planning and future savings planning. Some of the things that can be a factor in the absence of future savings preparation are procrastination and compulsive buying behavior. Positive influence of saving behavior and future savings planning which aims as savings with transactional purposes.
Pengaruh Lingkungan Kerja Dan Budaya Organisasi Terhadap Loyalitas Karyawan Melalui Kepuasan Kerja Pada Perusahaan Logistik Jakarta Gigih Cahya Pratama; Abdurrahman
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i3.3488

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh lingkungan kerja dan budaya organisasi terhadap loyalitas karyawan melalui kepuasan kerja sebagai variabel mediasi pada perusahaan logistik di Jakarta. Metode penelitian yang digunakan adalah kuantitatif dengan pendekatan deskriptif asosiatif. Teknik pengumpulan data dilakukan melalui penyebaran kuesioner kepada 140 responden yang merupakan karyawan aktif di perusahan logistik. Pengolahan data dilakukan dengan metode Structural Equation Modeling (SEM) menggunakan pendekatan Partial Least Squares (PLS) melalui software SmartPLS 4.0. Hasil Penelitian menunjukkan bahwa lingkungan kerja berpengaruh positif terhadap budaya organisasi. Budaya organisasi juga berpengaruh positif terhadap kepuasan kerja. Selanjutnya, kepuasan kerja berpengaruh positif terhadap loyalitas karyawan. Selain itu, kepuasan kerja terbukti berperan sebagai variabel mediasi yang memperkuat pengaruh budaya organisasi terhadap loyalitas karyawan. Temuan ini menunjukkan bahwa untuk meningkatkan loyalitas karyawan secara efektif, perusahaan perlu memperhatikan aspek lingkungan kerja, membangun budaya organisasi yang kuat, serta memastikan tingkat kepuasan kerja karyawan tetap tinggi.
Pengaruh Sales Promotion, Shopping Lifestyle, Hedonic Shopping Value, Brand Image Terhadap Impluse Buying Pada Produk Skincare Skintific di Media Sosial Tiktok Tri Fanny Sanjaya; Abdurrahman
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i3.3751

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Sales Promotion, Shopping Lifestyle, Hedonic Shopping Value, dan Brand Image terhadap Impulse Buying pada konsumen produk skincare Skintific di media sosial TikTok. Latar belakang penelitian ini didasarkan pada meningkatnya fenomena Impulse Buying di kalangan konsumen muda akibat maraknya promosi dan konten visual yang menarik di platform digital, khususnya TikTok. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei melalui penyebaran kuesioner kepada 150 responden wanita berusia 17–25 tahun yang pernah membeli produk Skintific melalui TikTok. Teknik analisis data yang digunakan adalah analisis regresi linier berganda. Hasil penelitian menunjukkan bahwa secara simultan, Sales Promotion, Shopping Lifestyle, Hedonic Shopping Value, dan Brand Image berpengaruh signifikan terhadap Impulse Buying. Namun secara parsial, hanya Sales Promotion dan Hedonic Shopping Value yang berpengaruh positif dan signifikan. Sementara itu, Shopping Lifestyle dan Brand Image tidak menunjukkan pengaruh yang signifikan terhadap Impulse Buying. Temuan ini menunjukkan bahwa dorongan emosional selama proses belanja dan promosi yang menarik merupakan pemicu utama dalam perilaku Impulse Buying, sedangkan Shopping Lifestyle dan persepsi terhadap brand image cenderung memerlukan pertimbangan rasional, khususnya dalam konteks produk skincare.
Co-Authors Danu Ismanto Gigih Cahya Pratama Rifat Cahyani Rosdiana Tri Fanny Sanjaya