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Raodatul Jannah
Universitas Islam Bunga Bangsa Cirebon, Indonesia
Aerospace Engineering Agriculture, Biological Sciences & Forestry Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Computer Science & IT

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Utilization of Whatsapp Business in Marketing Strategy to Increase the Number of Sales Through Direct Interaction with Customers Raodatul Jannah
Syntax Idea 488-495
Publisher : Ridwan Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/syntax-idea.v5i4.2192

Abstract

In the business world, effective communication is essential to achieve success in establishing relationships with clients, business partners, and co-workers. In today's ongoing digital age, technology has changed the way we communicate making it easier for individuals or groups to connect with each other remotely. One of the most popular chat apps today is WhatsApp, and in the business world, WhatsApp Business can provide many benefits. The purpose of this study is to provide an overview of what features can be used on WhatsApp Business for business purposes. The data collection method used in this study is to use secondary data, namely through literature review obtained from journals or supporting articles. WhatsApp Business offers a variety of features, such as contact lists, sending messages with interesting content, using automated messages, offering special promotions, and providing customer support. These features are very useful in increasing sales, saving time and effort, and maintaining consistent communication with customers.
Limitations on Cigarette Purchasing as a Solution to Reducing the Prevalence of Smoking in Indonesia Raodatul Jannah
Syntax Idea 1837-1851
Publisher : Ridwan Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/syntax-idea.v5i8.2691

Abstract

Cigarettes are processed tobacco products, including cigars or other forms. Results of the Global Adult Tobacco Survey (GATS) in 2021 shows that Indonesia has the highest number of male smokers in the world and the third largest number of smokers in the world after India and China. During 2012-2022 Indonesian government will increase the Tobacco Products Duty almost every year to reduce the growth rate of smokers as well as provide income to the state treasury. However, the suppress still not optimal enough as a result of estimated state spending, especially for health care due to smoking, which exceeds state income from cigarettes and tobacco. This paper examines ad blocking and restrictions on purchasing cigarettes as a solution to reducing smoking prevalence in Indonesia. This paper applies descriptive qualitative methods and netnography methods that the researchers carried out by means of observations on YouTube social media as well as field observations in the city of Semarang, as well as online interviews using the WhatsApp application media with cigarette sellers in the city of Semarang as informants. This paper shows that cigarette advertising is very influential in increasing the number of smokers, especially among child smokers. The implementation of the smoking ban which has been regulated in Government Regulation Number 109/2012 concerning Safeguarding Substances Containing Addictive Tobacco Products for Health is also considered less than optimal. The implications of this finding both demand and encourage the government to be able to immediately issue regulations in order to block advertisements and at the same time control and limit the sale of cigarettes to children and/or youth in a systematic way, for example by utilizing the PeduliLindungi application which is considered quite successful in controlling the COVID-19 pandemic. in the past 2020-2021.
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