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All Journal Enrichment : Journal of Management Jurnal Pengabdian Masyarakat Ekonomi dan Bisnis Digital
Hendra Prasetya
Universitas Wijaya Kusuma Surabaya, Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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A Price promotion trust and product quality factors in affecting interest in buying in online store Nurul Azizah; Hendra Prasetya
Enrichment : Journal of Management Vol. 13 No. 1 (2023): April: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i1.1246

Abstract

The purpose of this study was to determine the impact of celebgrams. The study question is whether price, advertising, trust, and product quality have a partially significant effect on the economics student's interest in his online shop purchases at her Wijaya Kusuma University in Surabaya. The population consists of economics students at her Wijaya Kusuma University in Surabaya. Determining a sample using a targeted sampling method characterized by having purchased clothes from an online shop. Survey variables consist of his four independent variables, price, promotion, trust, and product quality, and one dependent variable, willingness to buy. Distribute surveys to collect data and process up to 100 respondents. The analysis method uses multiple regression analysis and the hypothesis test uses t-test. The results are as follows.1) Price positively influences purchase intent in online stores, but not by a large amount. (2) Advertising has a positive and significant effect on purchasing interest in online shops. (3) Trust has a large positive impact on purchase intentions in an online shop. (4) Product quality has a large positive impact on purchase intentions in online stores.
PENDAMPINGAN OPTIMALISASI PENGGUNAAN APLIKASI CANVA UNTUK PEMASARAN DIGITAL UMKM DI KELURAHAN SEMEMI KECAMATAN BENOWO KOTA SURABAYA Dewi Nuraini; Evianah; Hendra Prasetya
Jurnal Pengabdian Masyarakat Ekonomi dan Bisnis Digital Vol. 2 No. 4 (2025): Desember
Publisher : Yayasan Nuraini Ibrahim Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70248/jpmebd.v2i4.3294

Abstract

UMKM di Kelurahan Sememi menghadapi keterbatasan sumber daya, literasi digital yang beragam, serta kemampuan desain visual yang masih rendah, sehingga materi promosi cenderung kurang menarik dan branding belum konsisten di berbagai kanal digital. Aplikasi Canva menawarkan solusi praktis karena mudah digunakan, berbiaya terjangkau, dan menyediakan beragam template untuk kebutuhan pemasaran digital UMKM. Kegiatan pengabdian ini bertujuan meningkatkan keterampilan pelaku UMKM dalam mendesain konten promosi berbasis Canva, seperti logo, label, poster, katalog digital, dan konten media sosial, sehingga mampu mendukung peningkatan kualitas pemasaran digital usaha mereka. Metode yang digunakan meliputi pelatihan kelas (pengenalan konsep dasar pemasaran digital dan penggunaan Canva), praktik langsung terstruktur, serta pendampingan lanjutan melalui evaluasi hasil desain dan komunitas daring UMKM Sememi. Kegiatan melibatkan 36 pelaku UMKM dari berbagai sektor (kuliner, fashion, kerajinan, dan jasa) dan dilaksanakan pada 26 Juni 2025 disertai pendampingan pascapelatihan. Hasil evaluasi menunjukkan 85% peserta mampu membuat konten promosi digital secara mandiri, 75% menilai desain yang dihasilkan lebih menarik dibanding materi promosi sebelumnya, dan 70% mulai lebih aktif menggunakan media sosial sebagai sarana promosi. Temuan ini mengindikasikan bahwa pelatihan dan pendampingan Canva berkontribusi positif terhadap penguatan kapasitas pemasaran digital UMKM, meskipun masih terdapat kendala pada keterbatasan fasilitas teknologi dan stabilitas koneksi internet. Pendampingan berkelanjutan melalui komunitas daring dan pelatihan lanjutan menjadi kunci keberlanjutan program. Kata kunci: Canva, pelatihan, pendampingan, pemasaran digital, UMKM
Co-Authors Dewi Nuraini Evianah Nurul Azizah