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All Journal Socia : Jurnal Ilmu-Ilmu Sosial Jurnal Bina Manajemen Abdimasku : Jurnal Pengabdian Masyarakat Komunikasi : Jurnal Komunikasi
Nadia Itona Siregar
Universitas Dian Nuswantoro
Computer Science & IT Economics, Econometrics & Finance Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences Other

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PERAN KOMUNIKASI ANTARA KARYAWAN DENGAN CUSTOMER DALAM MENCIPTAKAN CUSTOMER LOYALTY TITIK DUA KOPI KEDUNGMUNDU Naufal Eksan Pratama; Nadia Itona Siregar
Jurnal Bina Manajemen Vol 11 No 2 (2023): Jurnal Bina Manajemen Volume 11 Nomor 2 Maret Tahun 2023
Publisher : STIE Wiyatamandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52859/jbm.v11i2.352

Abstract

The problems studied were various complaints coming from customers stating that the customer was dissatisfied with the service attitude provided by Titik Dua Kopi Kedungmundu employees. The purpose of this study was to describe how interpersonal communication between employees and customers creates customer loyalty at Titik Dua Kopi Kedungmundu Semarang. This study uses a qualitative research method with a constructivism paradigm using a case study approach. The data collection technique was through interviews with several informants, namely the Operational Manager of Titik Dua Kopi Kedungmundu, Titik Dua Kopi Kedungmundu Employees and customers. Qualitative data analysis techniques using Nvivo 12 pro software. The results of this study there are seven characteristics of interpersonal communication in creating customer loyalty namely support, openness, equality, curiosity, empathy, caring, positive attitude.
Iklim Komunikasi Organisasi Pada Kantor Balai Sertifikasi dan Perbenihan Tanaman Hutan Meliza Putri Darudono; Nadia Itona Siregar
Jurnal Bina Manajemen Vol 11 No 2 (2023): Jurnal Bina Manajemen Volume 11 Nomor 2 Maret Tahun 2023
Publisher : STIE Wiyatamandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52859/jbm.v11i2.369

Abstract

A good communication climate supports the creation of organizational effectiveness. The communication climate will affect the behavior of its members, both the relationship between superiors, subordinates and co-workers. One of the organizational institutions that has attempted to carry out organizational communication in order to achieve organizational effectiveness is the Center for Certification and Seeds of Forest Plants. At this agency there are problems in the work environment and there is miss communication at work. Special attention to the existence of employees can be done such as establishing good relationships in order to create a sense of trust, honesty, openness of communication, and listening in good communication with superiors, subordinates and co-workers. The purpose of this study was to find out how the organizational communication climate was at the Office of the Forest Plant Seed Certification and Seed. The research method used is descriptive statistics. The sample used was 55 employees. The results showed that the organizational communication climate at the Forest Plant Seed Certification and Seed Center was classified as Good. This is because the majority of male employees show a high degree of openness in communication compared to women, such as the ease with which they can coordinate with co-workers in a flexible manner and have confidence in the ability of themselves and co-workers to complete work. The conclusion of this study is that the organizational communication climate at the Forest Plant Seed Certification and Seed Center is conducive.
Pelatihan Pembuatan Video Storytelling Melaui Media Sosial Tiktok Terkait Produk Makanan Lokal Di Desa Wisata Karangrejo Nadia Itona Siregar; Rahmawati Zulfiningrum; Swita Amallia Hapsari
ABDIMASKU : JURNAL PENGABDIAN MASYARAKAT Vol 6, No 3 (2023): September 2023
Publisher : LPPM UNIVERSITAS DIAN NUSWANTORO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62411/ja.v6i3.1422

Abstract

Desa Wisata Karangrejo Kec.Borobudur, Magelang, Jawa tengah adalah salah satu desa yang mendapatkan sertifikasi sebagai Desa Wisata Berkelanjutan dari Kementerian Pariwisata dan Ekonomi Kreatif. Sejak Pandemi Covid-19 telah terjadi penurunan rata-rata kunjungan wisatawan ke objek wisata mencapai lebih dari 70%. Jika kondisi tidak membaik maka diproyeksikan potensi kerugian hingga Desember 2022 akan mencapai Rp. 500 miliar. Guna untuk membangkitkan kembali ekonomi kreatif di Desa Wisata Karangrejo maka diperlukannya peningkatan kemampuan SDM masyarakat khususnya dalam hal digital. Sehingga potensi wisata kuliner lokal di Desa Wisata Karangrejo seperti gula jawa, rambutan, manggis, kelapa, sayuran, Albasia, Jati, Jahe, dan Kunir dapat menarik pengunjung wisata melalui video storytelling. Oleh karena itu, diperlukan pengabdian kemitraan masyarakat untuk memberikan pelatihan aktivitas pengelolaan media konten digital dan pembuatan video storytelling untuk mengangkat kembali ekonomi kreatif dan menarik pengunjung. Metode pelaksanaan pengabdian dilakukan dengan memberikan pelatihan dalam bentuk ceramah, diskusi, dan praktek membuat contoh sederhana konten TikTok. Hasil dari pengabdian masyarakat ini yaitu pelaku wisata di Desa Wisata Karangrejo yaitu para pengelola homestay, pengelola desa wisata, dan pengelola Puthuk Setumbuk mampu memahami dan mengenali potensi produk makanan lokal yang akan dikembangkan, mampu mempraktekkan pembuatan video storytelling sederhana sehingga dapat menjadi dasar dalam pembuatan video storytelling terkait produk wisata.
Representasi Ayah sebagai Sumber Sosial dan Akademik: Analisis Semiotika Film Pawn (2020) Aliya Reza Salsabila; Nadia Itona Siregar
Jurnal Komunikasi Vol. 16 No. 1 (2025): Maret 2025
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jkom.v16i1.12086

Abstract

Penelitian ini mengkaji peran fathering sebagai sumber daya sosial dan akademik dalam film Pawn (2020), yang menggambarkan hubungan emosional antara seorang anak kecil dengan dua pria yang awalnya bertugas sebagai penagih utang. Tujuan penelitian ini adalah menganalisis makna tanda yang muncul terkait peran fathering, terutama pada aspek peran ayah sebagai sumber daya sosial dan akademik yang digambarkan melalui film Pawn (2020). Penelitian ini menggunakan metode kualitatif dengan pendekatan interpretatif, analisis dan interpretasi data dilakukan dengan analisis semiotika Charles Sanders Peirce. Hasil penelitian mengungkapkan bahwa terdapat empat scene yang menunjukkan peran fathering sebagai sumber daya sosial dan akademik yaitu peran ayah dalam memberikan dukungan emosional serta memperjuangkan hak anaknya untuk mendapatkan pendidikan layak. Implikasi penelitian ini berpotensi mengubah persepsi masyarakat tentang peran ayah dan mendorong diskusi yang lebih luas mengenai norma sosial dan budaya dalam pola pengasuhan
Analysis of the Influence of Internal Communication on the Work Culture of Outsourced Employees Devina Salsabila Hidayat; Nadia Itona Siregar
SOCIA: Jurnal Ilmu-Ilmu Sosial Vol. 22 No. 2 (2025): Socia: Jurnal Ilmu-Ilmu Sosial
Publisher : Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/socia.v22i2.98133

Abstract

This study examines the phenomenon of information gaps, misunderstandings, and psychological alienation from organizational culture experienced by outsourced employees due to their limited access to formal internal communication channels. This issue is evident at PT X, where the implementation of the “SOLUTION” work culture (Serve, Organized, Leading, Uniqueness, Totality, Innovative, Open-minded, and Networking) has not been fully internalized among outsourced employees. This condition is influenced by the limited frequency of work culture training programs, which are conducted only once a year, as well as the dominance of permanent employees in formal discussion forums. This study aims to analyze the influence of internal communication on the work culture of outsourced employees at PT X. A quantitative method with an explanatory approach was employed. Primary data were collected through structured questionnaires distributed to 32 outsourced employees with a minimum of two years of work experience, while secondary data were obtained through a literature review. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings indicate that internal communication has a positive and significant effect on employees’ understanding of work culture, as reflected by a P-value of 0.000 (< 0.05) and a path coefficient of 0.904. These results suggest that more effective internal communication contributes to a stronger understanding and internalization of organizational culture among outsourced employees. Furthermore, the R² value of 0.818 indicates that internal communication explains 81.8% of the variance in employees’ understanding of work culture, while the remaining 18.2% is influenced by other variables outside the scope of this study.
Formation of Public Opinion on the 10% Ethanol Fuel Issue: A Framing Analysis of the TikTok Account of Liputan6 and SCTV Rezza Maolya Setya Pratiwi; Nadia Itona Siregar
SOCIA: Jurnal Ilmu-Ilmu Sosial Vol. 22 No. 2 (2025): Socia: Jurnal Ilmu-Ilmu Sosial
Publisher : Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/socia.v22i2.98359

Abstract

The policy of blending fuel with 10% ethanol is a government policy program implemented through the Ministry of Energy and Mineral Resources (ESDM). The E10 program aims to reduce carbon emissions, decrease fuel imports, and support the transition to renewable energy. However, the media has shaped this policy issue in a way that creates public opinion through the framing conducted by Liputan6 and SCTV. As a result, the public opinions that emerged were both supportive and opposing. This study aims to analyze the framing of news coverage regarding 10% ethanol fuel (E10) on the TikTok account of Liputan6 SCTV and to examine the formation of public opinion that emerged from it. The research employs a descriptive qualitative method using Robert Entman’s framing analysis through four elements: define problems, diagnose causes, make moral judgement, and treatment recommendation. Primary data were obtained from four TikTok video contents by Liputan6 SCTV related to the E10 policy during the October 2025 period. Meanwhile, secondary data were collected from books, journals, and websites relevant to this topic. The results of the study indicate that the media framed the E10 policy as a government effort to create alternative energy, reduce fuel imports, and support environmentally friendly energy. However, the media also highlighted the risks of ethanol use for vehicles, which led to public opinion that tended to be skeptical and opposed to the policy. This study demonstrates that public agenda and media framing have a significant influence in shaping public perceptions of the 10% bioethanol policy in Indonesia.
Co-Authors Aliya Reza Salsabila Devina Salsabila Hidayat Meliza Putri Darudono Naufal Eksan Pratama Rahmawati Zulfiningrum Rezza Maolya Setya Pratiwi Swita Amallia Hapsari