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All Journal Jurnal Bina Manajemen Abdimasku : Jurnal Pengabdian Masyarakat
Nadia Itona Siregar
Universitas Dian Nuswantoro
Computer Science & IT Economics, Econometrics & Finance Health Professions Industrial & Manufacturing Engineering Social Sciences

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PERAN KOMUNIKASI ANTARA KARYAWAN DENGAN CUSTOMER DALAM MENCIPTAKAN CUSTOMER LOYALTY TITIK DUA KOPI KEDUNGMUNDU Naufal Eksan Pratama; Nadia Itona Siregar
Jurnal Bina Manajemen Vol 11 No 2 (2023): Jurnal Bina Manajemen Volume 11 Nomor 2 Maret Tahun 2023
Publisher : STIE Wiyatamandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52859/jbm.v11i2.352

Abstract

The problems studied were various complaints coming from customers stating that the customer was dissatisfied with the service attitude provided by Titik Dua Kopi Kedungmundu employees. The purpose of this study was to describe how interpersonal communication between employees and customers creates customer loyalty at Titik Dua Kopi Kedungmundu Semarang. This study uses a qualitative research method with a constructivism paradigm using a case study approach. The data collection technique was through interviews with several informants, namely the Operational Manager of Titik Dua Kopi Kedungmundu, Titik Dua Kopi Kedungmundu Employees and customers. Qualitative data analysis techniques using Nvivo 12 pro software. The results of this study there are seven characteristics of interpersonal communication in creating customer loyalty namely support, openness, equality, curiosity, empathy, caring, positive attitude.
Iklim Komunikasi Organisasi Pada Kantor Balai Sertifikasi dan Perbenihan Tanaman Hutan Meliza Putri Darudono; Nadia Itona Siregar
Jurnal Bina Manajemen Vol 11 No 2 (2023): Jurnal Bina Manajemen Volume 11 Nomor 2 Maret Tahun 2023
Publisher : STIE Wiyatamandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52859/jbm.v11i2.369

Abstract

A good communication climate supports the creation of organizational effectiveness. The communication climate will affect the behavior of its members, both the relationship between superiors, subordinates and co-workers. One of the organizational institutions that has attempted to carry out organizational communication in order to achieve organizational effectiveness is the Center for Certification and Seeds of Forest Plants. At this agency there are problems in the work environment and there is miss communication at work. Special attention to the existence of employees can be done such as establishing good relationships in order to create a sense of trust, honesty, openness of communication, and listening in good communication with superiors, subordinates and co-workers. The purpose of this study was to find out how the organizational communication climate was at the Office of the Forest Plant Seed Certification and Seed. The research method used is descriptive statistics. The sample used was 55 employees. The results showed that the organizational communication climate at the Forest Plant Seed Certification and Seed Center was classified as Good. This is because the majority of male employees show a high degree of openness in communication compared to women, such as the ease with which they can coordinate with co-workers in a flexible manner and have confidence in the ability of themselves and co-workers to complete work. The conclusion of this study is that the organizational communication climate at the Forest Plant Seed Certification and Seed Center is conducive.
Pelatihan Pembuatan Video Storytelling Melaui Media Sosial Tiktok Terkait Produk Makanan Lokal Di Desa Wisata Karangrejo Nadia Itona Siregar; Rahmawati Zulfiningrum; Swita Amallia Hapsari
ABDIMASKU : JURNAL PENGABDIAN MASYARAKAT Vol 6, No 3 (2023): September 2023
Publisher : LPPM UNIVERSITAS DIAN NUSWANTORO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62411/ja.v6i3.1422

Abstract

Desa Wisata Karangrejo Kec.Borobudur, Magelang, Jawa tengah adalah salah satu desa yang mendapatkan sertifikasi sebagai Desa Wisata Berkelanjutan dari Kementerian Pariwisata dan Ekonomi Kreatif. Sejak Pandemi Covid-19 telah terjadi penurunan rata-rata kunjungan wisatawan ke objek wisata mencapai lebih dari 70%. Jika kondisi tidak membaik maka diproyeksikan potensi kerugian hingga Desember 2022 akan mencapai Rp. 500 miliar. Guna untuk membangkitkan kembali ekonomi kreatif di Desa Wisata Karangrejo maka diperlukannya peningkatan kemampuan SDM masyarakat khususnya dalam hal digital. Sehingga potensi wisata kuliner lokal di Desa Wisata Karangrejo seperti gula jawa, rambutan, manggis, kelapa, sayuran, Albasia, Jati, Jahe, dan Kunir dapat menarik pengunjung wisata melalui video storytelling. Oleh karena itu, diperlukan pengabdian kemitraan masyarakat untuk memberikan pelatihan aktivitas pengelolaan media konten digital dan pembuatan video storytelling untuk mengangkat kembali ekonomi kreatif dan menarik pengunjung. Metode pelaksanaan pengabdian dilakukan dengan memberikan pelatihan dalam bentuk ceramah, diskusi, dan praktek membuat contoh sederhana konten TikTok. Hasil dari pengabdian masyarakat ini yaitu pelaku wisata di Desa Wisata Karangrejo yaitu para pengelola homestay, pengelola desa wisata, dan pengelola Puthuk Setumbuk mampu memahami dan mengenali potensi produk makanan lokal yang akan dikembangkan, mampu mempraktekkan pembuatan video storytelling sederhana sehingga dapat menjadi dasar dalam pembuatan video storytelling terkait produk wisata.
Co-Authors Meliza Putri Darudono Naufal Eksan Pratama Rahmawati Zulfiningrum Swita Amallia Hapsari