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All Journal Journal of Enterprise and Development (JED) JER
Soepatini Soepatini
Universitas Muhammadiyah Surakarta, Indonesia
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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The Influence of Prior Knowledge and Entrepreneurial Motivation on Entrepreneurial Intention among Students of the Faculty of Economics and Business, Universitas Muhammadiyah Surakarta, with Opportunity Recognition as a Mediating Variable Anang Tri Stiyo; Soepatini Soepatini
Jurnal Economic Resource Vol. 9 No. 1 (2026): October - March
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v9i1.2317

Abstract

This study aims to examine the influence of prior knowledge and entrepreneurial motivation on entrepreneurial intention among students at the Faculty of Economics and Business, Universitas Muhammadiyah Surakarta, using opportunity recognition as a mediating variable. A quantitative survey approach was employed. A systematic questionnaire was administered to students who had completed entrepreneurial courses to collect primary data. Using SmartPLS, structural equation modelling based on partial least squares (SEM-PLS) was employed to analyse the data. The findings show that opportunity spotting is significantly and positively affected by prior knowledge and entrepreneurial zeal. Furthermore, entrepreneurial drive is positively and significantly impacted by opportunity recognition. The study's primary conclusion is that the link between prior knowledge and entrepreneurial intention is significantly mediated by opportunity recognition. These results imply that when students can recognise and assess prospective business opportunities, their initial knowledge and entrepreneurial drive are more effective at creating entrepreneurial intention. This study offers helpful recommendations for improving entrepreneurship instruction in higher education institutions and conceptually expands the corpus of knowledge on cognitive-based entrepreneurship.
Utilitarian, hedonic, and social values on e-commerce customer loyalty: mediating role of customer satisfaction Rendy Indra Yusnara; Soepatini Soepatini
Journal of Enterprise and Development (JED) Vol. 5 No. 2 (2023): Journal of Enterprise and Development (JED)
Publisher : Faculty of Islamic Economics and Business of Universitas Islam Negeri Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/jed.v5i2.7009

Abstract

Purpose — The objective of this research is to examine how utilitarian value, hedonic value, and social value influence customer loyalty in e-commerce, as well as to investigate whether customer satisfaction can serve as a mediator.Method — A quantitative research methodology was employed in this study, utilizing students from Soloraya as the population. The primary means of data collection was through the distribution of questionnaires, which were designed using a Likert scale. The study consisted of 105 respondents, and data analysis was conducted using Partial Least Squares (PLS) analysis with SMARTPLS software. PLS-SEM analysis comprises two models: an outer model and an inner model.Result — We found that utilitarian value, hedonic value, and social value had a positive and significant impact on customer loyalty, as well as customer satisfaction. Furthermore, utilitarian value, hedonic value, and social value were observed to have a positive and significant impact on customer satisfaction. In addition, the findings also indicate that customer satisfaction plays a mediating role in the relationship between utilitarian value, hedonic value, social value, and customer loyalty.Contribution — The present study provides valuable insights to the academic community by expanding knowledge in the marketing field, specifically with regards to the influence of utilitarian, hedonic, social value, and customer satisfaction on customer loyalty. Moreover, this study has the potential to make a significant contribution to the advancement of the e-commerce subsector in Indonesia by presenting novel and relevant information.
Co-Authors Anang Tri Stiyo Rendy Indra Yusnara