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All Journal Solusi: Jurnal Kajian Ekonomi dan Bisnis
Maria Kumalasanti
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Economics, Econometrics & Finance Environmental Science Social Sciences

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analisis Loyalitas Pelanggan Dalam transaksi Pelanggan dalam Transaksi Pembelian Online Melalui Akun Jejaring Sosial instagram.com Maria Kumalasanti
Solusi: Jurnal Kajian Ekonomi dan Bisnis Vol. 10 No. 1 (2015)
Publisher : Sekolah Tinggi Ilmu Ekonomi SBI

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Abstract

Along with the rise of online business development that occurs in social networking especially Instagram, researchers wanted to analyze customer loyalty in the online business transactions. Factor buyers satisfaction to the dimensions of the product and the level of response, the trust factor buyer to the dimensions of certainty and pragmatic attitude, the experience factor buyer in the dimension of pleasure and dimension reduction barriers affect customers loyalty in the purchase through a social networking site Instagram. Because in any business area, business people must expect loyal customers will affect revisiting, repurchase and recommend it to others.
PENGARUH KEPUASAN KONSUMEN, SWITCHING BARRIERS DAN PENANGANAN KELUHAN TERHADAP LOYALITAS KONSUMEN PAMELA SWALAYAN SUPERMARKET Maria Kumalasanti
Solusi: Jurnal Kajian Ekonomi dan Bisnis Vol. 7 No. 2 (2012)
Publisher : Sekolah Tinggi Ilmu Ekonomi SBI

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Abstract

Assumption from this research reflected in hypothesis that suspect that there is a positive and significant influence from customer satisfaction, barriers switching, complaints handling to customer loyalty Pamela supermarket. For testing the validity from that hypothesis it’s needed a related from worker opinion about customer satisfaction, barriers switching, complaints handling and customer loyalty Pamella Supermarket. Data explored based on judgment and customers opinion from 60 respondents. The result of regression analysis is meanwhile F is 80,400 with significant 0,00 , R is 0,812. So the variable can explained 81,2% to customer loyalty and the rest 18,8 % can explained another variables. From the research it can be concluded customer satisfaction, barriers switching, and complaints handling have positive influence to customer loyalty.
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