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All Journal Journal of Sharia Economics Jurnal At-Tamwil: Kajian Ekonomi Syariah
Hoirul Anam
UIN Sayyid Ali Rahmatullah Tulungagung
Religion Humanities Economics, Econometrics & Finance Education Social Sciences

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Manajemen Risiko Operasional Bank Syariah; Teori dan Manfaat Hoirul Anam
Jurnal At-Tamwil: Kajian Ekonomi Syariah Vol. 5 No. 1 (2023): Jurnal At Tamwil, Maret 2023
Publisher : Institut Agama Islam Tribakti Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33367/at.v5i1.1476

Abstract

Masalah yang sering dihadapi perbankan di era saat ini sangat bervariatif, tergantung pengeloaan oprasional masing-masing. Artikel ini bertujuan untuk memberi Khazanah keilmuan tentang teori manajemen risiko oprasional bank syariah serta manfaat dari pengelolaannya. Serta mengungkapkan factor-faktor yang sering menjadi penyebab dan akibat dari kesalahan manajemen oprasional yang tidak maksimal. Dengan menggunakan penelitian kualitatif deskriptif yang didukung data sekunder dari berbagai sumber. Hasil penelitian menunjukkan bahwa manajemen oprasional sangat penting bagi keberlangsungan bank syariah diamasa mendatang, disamping itu manfaat yang dapat diterima menunjukan kontribusi manajemen yang baik dapat maminimalisir akibat kesalahan oprasional yang tidak diinginkan.
Application Segmentation , Targeting and Positioning in the UMKM Marketing Strategy in Indonesia Galih Fahmi Fadhillah; Hoirul Anam; Mashudi .
Journal of Sharia Economics Vol 5 No 1 (2023): Journal of Sharia Economics
Publisher : Program Studi Ekonomi Syariah, Fakultas Ekonomi dan Bisnis Islam, Institut Agama Islam Al Hikmah Tuban

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35896/jse.v5i1.555

Abstract

The increasing number of Micro, Small and Medium Enterprises (UMKM) in Indonesia has prompted attention to effective marketing strategies to help UMKM achieve success in the increasingly fierce business competition. Segmentation, targeting and positioning (STP) are important concepts in a marketing strategy that can help UMKM identify and reach target markets more effectively. This study aims to analyze the application of STP in the marketing strategy of UMKM in Indonesia. The research method used is descriptive analysis by collecting data through literature studies and interviews with MSME owners and experienced marketing practitioners. The results of the study show that through segmentation, UMKM can provide products or services that are more relevant and better meet the needs of the target market. Targeting helps UMKM to optimize the use of their resources by focusing on segments that have the potential to generate higher sales and profits. Then positioning helps UMKM differentiate themselves and build a strong image, thus creating a competitive advantage in an increasingly fierce market competition. However, there are still several challenges faced by UMKM in implementing STP effectively, including limited resources, limited understanding of the concept, and the need to continuously monitor and adapt their marketing strategies according to market changes.
Co-Authors Galih Fahmi Fadhillah Mashudi .