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Istan Wighara Moelyono
Management Study Program of the College of Economics (STIE) Nganjuk
Education Mathematics

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ANALYSIS OF STRATEGIES IN FACING BUSINESS COMPETITION AND PRICING FOR CUSTOMER SATISFACTION AT BOUTIQUE ROSSY, BERBEK, NGANJUK Istan Wighara Moelyono
Jurnal Scientia Vol. 12 No. 02 (2023): Education, Sosial science and Planning technique, edition March-May 2023
Publisher : Sean Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58471/scientia.v12i02.1336

Abstract

In this era of globalization, business competition is inevitable as a result of which competition arises in offering quality products at prices that are able to compete in the market, and good service. Business is one of the pillars of the economy in this life. The current phenomenon that attracts the rampant development of shops. At "Boutique Rossy" Berbek, Nganjuk is one of the shops that pays attention to the compatibility between sales strategies, business competition, and pricing offered to consumers. The purpose of this study is to find out how big the sales strategy, business competition, pricing on consumer satisfaction in "Boutique Rossy" Berbek, Nganjuk. The population in this study was all consumers in "Boutique Rossy" Berbek, Nganjuk, but the sample used was 80 respondents. While the sampling technique uses accidental sampling. Data collection techniques are questionnaires, interviews and observations. Based on the results of the study showed that all independent variables, namely sales strategy, business competition, pricing had a positive and significant effect on consumer satisfaction for store customers. As for the study of each independent variable, there is also a positive and significant influence on the dependent variable. It can be concluded that the independent variables namely sales strategy, business competition, and pricing have a positive and significant influence on the dependent variable i.e. consumer satisfaction.
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