Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal Jurnal Bisnis, Manajemen, dan Ekonomi International Journal of Business, Law, and Education
Irman Firmansyah
STIE Pasim Sukabumi, West Java
Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Neuroscience Social Sciences Other

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Impact of Organizational Culture and Discipline on Employee Performance: A Study of Cooperative Members Irman Firmansyah; Raden Rijanto; Tedi Pitri
Jurnal Bisnis, Manajemen, dan Ekonomi Vol. 4 No. 2 (2023): Jurnal Bisnis, Manajemen dan Ekonomi
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/jbme.v4i2.1126

Abstract

The smooth running of cooperative activities amid massive changes is inseparable from aspects of organizational culture, enforcement of discipline and employee performance that is in line with shared expectations and goals. Organizational culture as a philosophy that is embraced together can be used as a direction to excel and advance together, the high discipline of the members is believed to be able to make the best contribution to the development of the cooperative through its maximum performance in an effort to create mutual benefits. This study aims to find out and re-analyze the relationship between organizational culture and discipline in predicting and influencing employee performance in cooperatives. The sample of this study was 34 respondents selected using the total sampling technique. Research findings, organizational culture and discipline have a positive effect on employee performance both individually and simultaneously. The contribution of the influence of organizational culture on employee performance is more dominant than the influence of discipline. It is important for cooperative management to evaluate employee performance regularly and scheduled so that improvements can be made gradually and continuously, strengthening understanding of organizational culture and disciplinary action as part of the evaluation. Organizational culture is more dominant than discipline in influencing employee performance, the causal factors in detail are not explained, and this can be a consideration for subsequent research. Digital aspects relevant to cooperative activities and management systems can also be considered to conduct investigations on employee performance in the era of technological disruption, in Industry 4.0.
The Evolving Marketing Mix in the Digital Age and Customer Mix: How Does It Affect Purchase Intention? Tedi Pitri; Irman Firmansyah; Raden Rijanto; Deri Firmansyah
International Journal of Business, Law, and Education Vol. 6 No. 1 (2025): International Journal of Business, Law, and Education
Publisher : IJBLE Scientific Publications Community Inc.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/ijble.v6i1.1003

Abstract

The era of technological disruption in the 21st century is increasingly challenging the traditional 4P marketing mix concept to evolve to facilitate the creation of hybrid communication and services in the digital environment. This study aims to explore the causality predictive model between the evolution of the 4P marketing mix model and the customer mix considered in the modern business landscape of the digital age, by analyzing how it affects the purchase intention?, the mediating effect of the customer mix is examined. Quantitative research with a survey type is developed in predictive causality modeling, relying on the power of prediction. The statistical analysis applied Partial Least Squares-Structural Equation Modelling 4 (PLS-SEM4). The survey was conducted to 89 selected respondents with a purposive sampling technique approach. The findings of the study show that the evolution of the 4P marketing mix positively and significantly has a direct and indirect effect on purchase intention. The customer mix has a positive and significant effect on purchase intention. The customer mix has a positive mediating effect with moderate predictive power. These findings can fill the gap and expand the recognition that the evolution of the 4P marketing mix that is aligned with technological developments has relevance to the modern business landscape based on digital platforms. The evolution of the 4P marketing mix in the digital age, which integrates the customer mix as an important mediator in customer-centric platform-based business operations, plays a major role in attracting purchase intention.
Co-Authors Deri Firmansyah Raden Rijanto Tedi Pitri Tedi Pitri