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All Journal Jurnal Ekonomi
Marine Novita
Universitas Pelita Harapan
Economics, Econometrics & Finance

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FACTORS AFFECTING REPURCHASE INTENTION: THE CASE STUDY OF Rumah.com Marine Novita; Margaretha Pink Berlianto
Jurnal Ekonomi Vol. 12 No. 02 (2023): Jurnal Ekonomi, Perode April - Juni 2023
Publisher : SEAN Institute

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Abstract

The year of the pandemic is the hardest year that everyone can imagine. Every industry got affected and on of them is property industry. Thus, this research examine Rumah.com as one of the big players in the property industry to see the intention to repurchase of property through its platform. In order to do that, this research had collected 418 respondents that have used Rumah.com. The result showed that every single variable to have a positive relation with intention to repurchase.
Co-Authors Berlianto, Margaretha Pink