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All Journal An-Nisbah: Jurnal Ekonomi Syariah KAMBOTI : Jurnal Sosial dan Humaniora
Chavid Moyo Jaladri, Chavid Moyo
Universitas Darul Ulum Lamongan
Religion Arts Humanities Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Social Sciences

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Strategy For Developing Malang City's MSMEs For The Digital Market Via B2c Marketing And Social Media Marketing Jaladri, Chavid Moyo
KAMBOTI: Jurnal Sosial dan Humaniora Vol. 3 No. 2 (2023): KAMBOTI: Jurnal Sosial dan Humaniora
Publisher : Lembaga Layanan Pendidikan Tinggi Wilayah XII

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51135/kambotivol3issue2page36-45

Abstract

This research aims to provide material consideration for IKM owners in particular and the Malang City Department of Cooperatives, Industry, and Trade (Diskopindag) in general. This information may be used to develop plans to increase the growth of SMEs going global. This study gathered data from searching for literature papers and distributing questionnaires. Literature review and dissemination of questionnaires to be completed by respondents Based on this idea, a sample of 400 respondents was disseminated online and offline over the internet using enumerators in this study. According to the findings of the study, SMEs utilize social media to inform and connect with their customers. The tool is really successful in informing me about IKM products and allowing me to communicate directly with customers. Furthermore, IKM forms alliances with e-commerce companies to expand digital product marketing platforms and food delivery convenience. The challenges that SMEs encounter when implementing digital marketing include inconsistent internet connections, delivery delays, and internal difficulties caused by a shortage of human resources as a result of huge orders generated by social media advertising.
PERANAN DEFERENSIASI, IT-PERFORMANCE, BUDAYA ORGANISASI DAN INOVASI TERHADAP SUSTAINABLE COMPETITIVE ADVANTAGE (SCA) Studi Empiris Perum Pegadaian Syari’ah se-Malang Raya Jaladri, Chavid Moyo
An-Nisbah: Jurnal Ekonomi Syariah Vol 3 No 1 (2016)
Publisher : UIN Sayyid Ali Rahmatullah Tulungagung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21274/an.2016.3.1.1-22

Abstract

The problem of this research is the development of pawning institution. It seems slowly developed and hardly to compete with other pawning institutions. Therefore, some factors causing this problem are needed to be understood. Against this problem, the author feels necessary to examine some factors with important effect on syariah pawning, such as differentiation, IT-Performance, organizational culture, and innovation. Research type is explanatory research, in which it explains the causal relationship between research variables through hypothesis testing. Population of research is manager with authority of strategic decision making in the syariah pawning institution in Malang City. Sample is taken by census technique. Data will be subjected to Multiple Regression Analysis. Result of research indicates that Differentiation, IT-Performance, Organizational Culture, and Innovation infuence sustainable competitive advantage. It may be concluded that higher level of Differentiation, IT-Performance, Organizational Culture, and Innovation in the pawning institution can produce higher sustainable competitive advantage for pawning institutions in Malang.Keywords: IT-Performance, Organizational Culture Sustainable, SCA
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