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Ulla Ramadini
STAIN Palangka Raya
Religion Arts Humanities

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IMPLIKASI ISLAM UNTUK PESAN IKLAN: KONTEKS TIMUR TENGAH Ramadini, Ulla; Najah, Fitriatun; Muhammad, Muhammad
Jurnal Studi Agama dan Masyarakat Vol 5, No 2 (2011): Jurnal Studi Agama dan Masyarakat
Publisher : LP2M IAIN Palangka Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (31.917 KB)

Abstract

 Islam is the great religion and develops among the consumers all over the world. There is an evidence that the religious beliefs influence the consumers’ behaviors and responses toward the message of the advertisement. The objective of the article is to present a framework in managerial decision making related to Islamic values toward the implication of illustrated advertisement in the context of Middle East. The recommendation is provided for international advertisement to develop the messages for the segmentation of Muslim consumers. 
Implikasi Islam Untuk Pesan Iklan: Konteks Timur Tengah Ramadini, Ulla
Jurnal Studi Agama dan Masyarakat Vol 11, No 1 (2015): Jurnal Studi Agama dan Masyarakat
Publisher : LP2M IAIN Palangka Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (278.552 KB) | DOI: 10.23971/jsam.v11i1.441

Abstract

Islam is the great religion and develops among the consumers all over the world. There is an evidence that the religious beliefs influence the consumers’ behaviors and responses toward the message of the advertisement. The objective of the article is to present a framework in managerial decision making related to Islamic values toward the implication of illustrated advertisement in the context of Middle East. The recommendation is provided for international advertisement to develop the messages for the segmentation of Muslim consumers.
Implikasi Islam Untuk Pesan Iklan: Konteks Timur Tengah Ulla Ramadini
Jurnal Studi Agama dan Masyarakat Vol 11, No 1 (2015): JURNAL STUDI AGAMA DAN MASYARAKAT
Publisher : LP2M IAIN Palangka Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (278.552 KB) | DOI: 10.23971/jsam.v11i1.441

Abstract

Islam is the great religion and develops among the consumers all over the world. There is an evidence that the religious beliefs influence the consumers’ behaviors and responses toward the message of the advertisement. The objective of the article is to present a framework in managerial decision making related to Islamic values toward the implication of illustrated advertisement in the context of Middle East. The recommendation is provided for international advertisement to develop the messages for the segmentation of Muslim consumers.
Implikasi Islam Untuk Pesan Iklan: Konteks Timur Tengah Ramadini, Ulla
Jurnal Studi Agama dan Masyarakat Vol 11 No 1 (2015): Jurnal Studi Agama dan Masyarakat
Publisher : IAIN Palangka Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23971/jsam.v11i1.441

Abstract

Islam is the great religion and develops among the consumers all over the world. There is an evidence that the religious beliefs influence the consumers
Co-Authors A.A. Ketut Agung Cahyawan W Fitriatun Najah, Fitriatun