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All Journal KomunikA International Journal Administration, Business & Organization OPINI: Journal of Communication and Social Science
Endah Rundika Pratiwi
Universitas Sumatera Utara
Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Social Sciences

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Journal : International Journal Administration, Business

 1 
Consumer Behavior in Making Purchasing Decisions on the Shopee Program On-Time Guarantee : Rundika Pratiwi, Endah; Tri Ananda, Sabilla
International Journal Administration, Business & Organization Vol 5 No 3 (2024): IJABO
Publisher : Asosiasi Ahli Administrasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61242/ijabo.24.428

Abstract

The phenomenon of Indonesians doing online shopping activities in the marketplace has continued to increase in recent years, but it has not been directly proportional to consumer satisfaction. Consumers are disappointed that orders do not arrive on time. The study aims to determine consumer behavior when making purchasing decisions on Shopee's On-Time Guarantee. The research was conducted using a qualitative approach, namely interviews and Focus Group Discussions. The research findings explain that the On-Time Guarantee is closely related to the formation of consumer behavior in making purchasing decisions, such as recognizing problems, searching for information, evaluating alternatives, purchasing decisions and evaluating post-purchase behavior. Informants gather information from social media, Google, and brand ambassadors on television. In evaluating alternatives, informants compare Shopee's service quality with competitors and the efficiency of order delivery time. Positive feedback from friends, promotions, delivery speed, and ease of handling influence purchase decision-making. Innovative technologies such as real-time delivery and automatic notifications on the app affect consumer satisfaction. The conclusion is that informants will make repeat purchase decisions in the future and recommend Shopee to their social environment, which can increase Shopee's customer base. Informants' satisfaction with Shopee's 'On-Time Guarantee' has a positive impact on consumer loyalty.
Consumer Anxiety Management Strategies on Purchasing Decision Making Against the Impact of Digital Advertising In the E-Commerce Era Rundika Pratiwi, Endah
International Journal Administration, Business & Organization Vol 6 No 2 (2025): IJABO
Publisher : Asosiasi Ahli Administrasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61242/ijabo.25.494

Abstract

The e-commerce era has fuelled the rise of persuasive and aggressive digital advertising, influencing the way consumers make purchasing decisions. This study aims to identify the strategies used to manage anxiety triggered by exposure to digital advertising. A qualitative approach was used with data collection techniques through in-depth interviews and focus group discussions with six informants who actively shop on e-commerce platforms. The results show that consumers experience various forms of anxiety, such as fear of running out of products, regret for not buying immediately, and social pressure due to the Fear of Missing Out (FOMO) phenomenon. The main cause of anxiety comes from digital advertising elements such as time countdowns, limited stock, celebrity testimonials, and bulk purchase notifications. To manage anxiety, consumers use active, interactive, and passive strategies. The conclusion is that emotional control and awareness are very important in dealing with psychological distress caused by online advertising. The theoretical implications of this research enrich the application of Uncertainty Reduction Theory in the context of digital consumer behaviour, particularly in understanding active, interactive, and passive strategies as a form of uncertainty management accompanied by emotional anxiety. Practically, the findings provide insights for e-commerce industry players and advertisers to be wiser in designing advertising communication strategies by considering the psychological impact on consumers.
Co-Authors Humaizi, Humaizi Ritonga, Aulia Rahma Tri Ananda, Sabilla