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All Journal Society: Jurnal Pengabdian Masyarakat
Syahrial Yoppi
Universitas Veteran Bangun Nusantara Sukoharjo
Computer Science & IT Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

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Peran Digital Marketing Dalam Upaya Pengembangan UMKM “Jajan Burger” Di Kota Surakarta Noviana Intan KP; Suprayitno Suprayitno; Syahrial Yoppi
Society : Jurnal Pengabdian Masyarakat Vol 2, No 2 (2023): Maret
Publisher : Edumedia Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55824/jpm.v2i2.260

Abstract

Technological developments make digital marketing superior for increasing the sales of a business. The "Jajan Burger" business tries to take advantage of this opportunity to expand its market share. The purpose of this article is to find out how to implement or apply Gojek digital marketing applications to small and medium businesses "Jajan Burger". The method used is in the form of preparation before starting a business, implementing digital marketing, and evaluating. The result of this research is that digital marketing can make sales prospects for "Jajan Burger" increase and be better known by many people.
Co-Authors Noviana Intan KP Suprayitno Suprayitno