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All Journal JURNAL LENTERA BISNIS SMART Management Journal
Venny Oktaviany
Institut Bisnis Muhammadiyah Bekasi
Economics, Econometrics & Finance Social Sciences

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STRATEGI PEMASARAN PT. MITRAGAMA INTIPERKASA UNTUK MENINGKATKAN PENJUALAN UNIT RUMAH LA PALMA GRANDE BEKASI Ahmad Zita; Venny Oktaviany
SMART Management Journal Vol 3, No 2 (2023): SMART Management Journal
Publisher : Institut Bisnis Muhammadiyah Bekasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53990/smj.v3i2.239

Abstract

This research studies marketing strategies for the increase of house sales at La Palma Grande, PT. Mitragama Intiperkasa according to product, location, price, and promotion with several observations and interviews with related parties. The type of research was qualitative descriptive by selecting some information sourced and direct observation of the location. The result of this research states the product, location, price, and promotion La Palma Grande greatly affect the increase in sales. The result of the observation of the location of La Palma Grande is very strategic, residential locations directly access the main road, near the highway, education facilities, health facilities and hospital, shopping center, industrial area, business, and office areas as well as tourist attractions. In terms of price, the results of interview respondents in La Palma Grande are very affordable for factory employees, civil servants, state-owned enterprises, entrepreneurs, and private employees, starting price from 400 million in 2022.
TRANSFORMASI UMKM DIGITAL BERBASIS POTENSI LOKAL Enny Diah Astuti; Tarto Tarto; Rahayu Tri Utami; Venny Oktaviany
JURNAL LENTERA BISNIS Vol. 14 No. 2 (2025): JURNAL LENTERA BISNIS, MEI 2025
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v14i2.1592

Abstract

One important area of the Indonesian economy is MSMEs (Micro, Small, and Medium Enterprises). The use of technology in marketing and transactions is only one aspect of MSMEs' digitization; other aspects include incorporating technology into production, distribution, financial administration, and customer service. But not everyone benefits equally from this shift, which is frequently impeded by a lack of funding, poor levels of digital literacy, and restricted access to technology. This study examined how MSME communities in Pengalengan, West Java, are driving the regional economy through economic empowerment initiatives. employing a qualitative approach model that offers an alternative viewpoint for comprehending the issues identified in the study in order to conduct a more thorough and in-depth analysis. MSMEs may boost efficiency and market access while also generating sustainable added value by leveraging digital technology to enhance local potential. An inclusive digital ecosystem that is sensitive to local dynamics and can support the transformation of Digital MSMEs based on local potential requires collaboration between MSME players, the government, academia, and the business sector to accomplish this change.
Co-Authors Ahmad Zita Enny Diah Astuti Tarto Tarto Utami, Rahayu Tri