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All Journal Insignia: Journal of International Relations JRMSI - Jurnal Riset Manajemen Sains Indonesia WIMAYA: Interdisciplinary Journal of International Affairs International Journal of Social Science Indonesian Journal of Business Analytics (IJBA) Innovative: Journal Of Social Science Research Paradoks : Jurnal Ilmu Ekonomi Pena Wimaya
Resa Rasyidah
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Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Public Health Social Sciences Other

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The ILO's Role in Fulfilling Garment Workers' Rights through the BWB II Program After the Rana Plaza Collapse Heren Budi Mulia Kusmawan; Resa Rasyidah
Insignia: Journal of International Relations Vol 10 No 1 (2023): April 2023
Publisher : Laboratorium Hubungan Internasional, FISIP, Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20884/1.ins.2023.10.1.7155

Abstract

The collapse of the Rana Plaza building in Bangladesh on April 24, 2013, was recorded as the worst industrial accident ever. This accident killed at least 1,132 and injured more than 2,500. This incident made the world aware of the poor working conditions in Bangladesh's garment industry sector. In addition, many workers do not even get their working rights, so there are actions or demonstrations carried out by workers, demanding their rights. The demonstration even received support from activists or outsiders???. Bangladesh is a developing country with the second largest textile exporter after China. Bangladesh's garment industry accounts for about 80 percent of the total revenue in the country's manufacturing sector. This study discusses the role of the International Labor Organizations (ILO) in fulfilling the rights of garment workers through the Better Work Bangladesh (BWB) program after the collapse of Rana Plaza. To explain this case, the author uses the role theory of international organizations by Kelly Kate S. Pease. According to Pease, state problems can be solved with the help of external parties by acting as problem solvers, collective art mechanisms, capacity builders, and aid providers. Research shows that the ILO has an effective role in fulfilling the rights of Bangladeshi garment workers through the Better Work Bangladesh Phase II Program, in creating better or more prosperous labor conditions by cooperating with several internal and external parties. Keywords: Better Work Bangladesh (BWB), labor, garment, ILO
Implementation of the Country Strategic Plan (CSP) by the World Food Program (WFP) for Pakistan in 2018 – 2022: Management Approach-Based Analysis Devinta Permata Anggraeni; Resa Rasyidah
WIMAYA Vol. 5 No. 01 (2024)
Publisher : UNIVERSITAS PEMBANGUNAN NASIONAL VETERAN JAWA TIMUR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/wimaya.v5i01.137

Abstract

This research aims to determine how the World Food Program (WFP) implements the realization of food security in Pakistan. The author used the management approach as an analytical reference that includes four approach methods related to the policy implementation process of the Country Strategic Plan (CSP) 2018 – 2022 implemented by WFP in Pakistan. These four methods include monitoring, stakeholder engagement, capacity building, and humanitarian assistance as a manifestation of the implemented CSP program. In this research, continuity was found in what WFP has done in Pakistan in mitigating the food crisis in the period 2018 – 2022. The monitoring that has been implemented comes from five methods of collecting information in the form of domestic, external, and internal reports from WFP Pakistan. Stakeholder engagement in the form of collaboration between IGOs and other NGOs. Capacity Building is manifested through strategic outcomes as the essence of the Country Strategic Plan (CSP) program. Humanitarian Assistance that has been provided materially and immaterially.
NATION BRANDING “WONDERFUL INDONESIA” THROUGH COLLABORATION WITH TIKTOK TO PROMOTE INDONESIAN TOURISM Wahyuni Maulida; Resa Rasyidah
International Journal of Social Science Vol. 4 No. 1: Juni 2024
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/ijss.v4i1.7853

Abstract

Nation branding is a country's effort to advance its identity so that other countries see it as having a positive image. Nation branding can help countries increase tourism, trade, investment, and tourism. Wonderful Indonesia is Indonesia's tourism promotion slogan, which was introduced in other countries as Indonesia's national brand. The Wonderful Indonesia program was created to increase tourism in 2014. From 2019 to 2021, foreign tourists experienced a drastic decline due to the COVID-19 pandemic. The government was trying to restore the Indonesian tourism sector by collaborating with TikTok. TikTok users continued to increase until 2019. TikTok has many fans around the world. This research used Anholt's Competitive Identity Nation Branding theory to analyze the Indonesian government's strategy in building Wonderful Indonesia nation branding through collaboration with TikTok to promote Indonesian tourism. The theory comprises six hexagonal elements: tourism, export brands, policy, investment, culture, and people. The goal was to promote Indonesian tourism nationally and internationally. This research used a qualitative research method of descriptive research type, using secondary data collection techniques
Diplomasi Publik Indonesia Melalui Penyelenggaraan Pagelaran Olahraga Balap Mandalika Tahun 2019-2023 Rusmawati, Sinta; Resa Rasyidah
Innovative: Journal Of Social Science Research Vol. 3 No. 6 (2023): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

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Abstract

Diplomasi publik merupakan strategi yang digunakan oleh negara untuk mempengaruhi opini dan persepsi masyarakat internasional terhadap negara mereka. Salah satu bentuk diplomasi publik yang efektif adalah melalui penggunaan acara olahraga internasional sebagai platform untuk mempromosikan budaya, pariwisata, dan citra positif suatu negara. Sebagai bagian dari event olahraga internasional, MotoGP dan WSBK Mandalika adalah acara balap motor bergengsi yang diadakan di Pulau Lombok, Indonesia. Melalui pagelaran olahraga balap Mandalika, Indonesia memanfaatkan momentum ini untuk memperkenalkan keindahan alam, kekayaan budaya, dan keramahan penduduk lokal kepada dunia. Pemerintah Indonesia secara aktif berkolaborasi dengan promotor dan pihak terkait untuk memastikan suksesnya acara ini. Penelitian ini menggunakan metode penelitian kualitatif dan deskriptif dengan memakai kerangka konseptual diplomasi publik.
ANALYSIS OF PRODUCT PLACEMENT AS A GLOBAL MARKETING STRATEGY OF SUBWAY SANDWICH IN DRAMA MY ROOMMATE IS GUMIHO Gabrielle Efan Hayatya Dewi; Resa Rasyidah
JRMSI - Jurnal Riset Manajemen Sains Indonesia Vol. 16 No. 1 (2025): Jurnal Riset Manajemen Sains Indonesia
Publisher : Fakultas Ekonomi, Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/JRMSI.016.1.8

Abstract

Subway is a fast food restaurant from America that uses a franchise concept. This study aims to determine the Product Placement used by Subway Sandwich as a global marketing strategy in the Korean drama My Roommate is Gumiho. In this study, the author uses a qualitative method in social phenomena by collecting data from news, journals, articles, dramas, and books to find evidence that follows product placement and global marketing strategies. However, this study focuses on analyzing Korean dramas and news articles. The findings of this study will produce a division of product placement dimensions contained in the drama My Roommate is Gumiho. The result of this study is product placement carried out by Subway in the parts contained in the drama My Roommate, which means international audiences can increasingly recognize Subway products.
Strategi Movie Marketing DC Studio pada Ekspansi Film Aquaman ke Tiongkok di Tahun 2018 Arief Nur Muhammad; Resa Rasyidah
Paradoks : Jurnal Ilmu Ekonomi Vol. 8 No. 2 (2025): Februari - April
Publisher : Fakultas Ekonomi, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/paradoks.v8i2.1237

Abstract

Seiring berkembangnya industri hiburan, pada kasus ini industri film terdapat strategi yang dilakukan oleh studio untuk meningkatkan hasil pendapatan yang dapat mereka raih dalam menjual hasil film. Disini Hollywood sebagai pemeran dominan pada industri film global mulai melaksanakan expansi filmnya ke Tiongkok untuk mendapatkan keuntungan lebih banyak dikarenakan jumlah pasar yang dimiliki Tiongkok sangat besar. Aquaman sebagai film dari DC Studio, pertama kali dirilis di Tiongkok  tahun 2018. Film berhasil meraup keuntungan lebih banyak dibandingkan film Hollywood lainnya yang juga tayang di Tiongkok pada tahun yang sama. Penulis meneliti bagaimana DC Studio menggunakan strategi mix marketing untuk mengekspansi pasar Tiongkok melalui film Aquaman pada tahun 2018. Penelitian ini menggunakan metode penelitian deskriptif kualitatif dimana pencarian datanya menggunakan internet browsing serta studi literatur. Hasil penelitian menunjukkan bahwasanya strategi marketing yang digunakan oleh DC Studio berkaitan erat dengan adanya lokalisasi terhadap negara yang dituju, Tiongkok. Hal ini ditunjukkan pada poster, movie trailer dan juga adanya subtitles pada film Aquaman dengan bahasa Tiongkok untuk menarik masyarakat setempat agar terdorong untuk menonton film Aquaman di bioskop terdekat.
Analysis of Byd’s Market-Seeking Fdi Strategy in the Thai Electric Vehicle Industry: An Eclectic Paradigm Perspective Kalila Calya Maheswari; Resa Rasyidah
Indonesian Journal of Business Analytics Vol. 5 No. 4 (2025): August 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v5i4.15313

Abstract

This study analyzes BYD's market-seeking Foreign Direct Investment (FDI) orientation in the Thai electric vehicle industry using the Eclectic Paradigm (Ownership, Location, Internalization/OLI) framework. The study's contribution is to provide insights for policymakers, industry players, and the public regarding the role of FDI in driving economic growth, technology transfer, and sustainable transportation transitions. The method used is a qualitative descriptive analysis based on official government data, industry reports, company publications, and scientific journals, with a research scope from 2021 to 2025. The results indicate that BYD's investment is driven by Thailand's EV market potential, government incentives, its strategic position in ASEAN, and its mastery of battery and e-axle technologies. The research implications emphasize the importance of targeted policies to attract high-quality FDI.
Analisis Strategi Ekspansi bisnis TSMC ke Pasar Global Melalui Pembangunan Fasilitas Produksi di Kumamoto Tahun 2021 Aqshal Ilham Ramadhan; RESA RASYIDAH
Jurnal Pena Wimaya Vol. 5 No. 2 (2025): Jurnal Pena Wimaya
Publisher : Pena Wimaya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Industri semikonduktor global merupakan sektor strategis yang menopang ekosistem teknologi modern, mulai dari perangkat komunikasi, kendaraan listrik, hingga sistem berbasis Internet of Things (IoT) dan kecerdasan buatan. Taiwan Semiconductor Manufacturing Company (TSMC) memegang peranan sentral dengan menguasai lebih dari 60% pangsa pasar foundry global. Namun, dinamika rantai pasok global yang terganggu akibat pandemi COVID-19 mengungkapkan kerentanan konsentrasi produksi di satu wilayah. Permasalahan yang diangkat dalam penelitian ini adalah faktor-faktor apa saja yang mendorong TSMC melakukan ekspansi fasilitas produksi ke Kumamoto, Jepang, pada tahun 2021, serta bagaimana strategi ekspansi bisnis internasional tersebut memperkuat jejaring produksi global perusahaan. Penelitian ini menemukan bahwa keputusan ekspansi TSMC ke Jepang didorong oleh enam faktor utama: keberadaan ekosistem industri semikonduktor dan otomotif yang mapan, insentif pemerintah Jepang dalam bentuk subsidi investasi, kebutuhan pasar domestik Jepang terhadap chip otomotif dan elektronik, strategi diversifikasi lokasi produksi untuk mitigasi risiko rantai pasok, tren pergeseran industri semikonduktor global ke Asia Timur, serta kemitraan strategis dengan perusahaan Jepang. Penulis berargumen bahwa langkah TSMC ini merepresentasikan model ekspansi bisnis berbasis friendshoring dan integrasi jejaring produksi regional. Kesimpulan dari studi ini menunjukkan bahwa ekspansi TSMC ke Kumamoto bukan hanya meningkatkan kapasitas produksi global perusahaan, tetapi juga memperkuat ekosistem industri semikonduktor di Jepang.
Co-Authors Aqshal Ilham Ramadhan Arief Nur Muhammad Devinta Permata Anggraeni Gabrielle Efan Hayatya Dewi Heren Budi Mulia Kusmawan Kalila Calya Maheswari Rusmawati, Sinta Wahyuni Maulida