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All Journal Jurnal Manajemen dan Bisnis Sriwijaya POINT REMIK : Riset dan E-Jurnal Manajemen Informatika Komputer Majalah Ilmiah Manajemen Journal of Economics, Entrepreneurship, Management Business and Accounting Journal of Management Entrepreneur and Cooperative Journal Of Economic Cluster
YUNITA HASRINA, YUNITA
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education

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Digital Leadership Model in Private Universities in Palembang: Empirical Analysis and Proposed Strategic Transformation Model Indriani Indriani; Yunita Hasrina; Tedy Setiawan Saputra; Nozylianti Nozylianti
Journal of Economics, Entrepreneurship, Management Business and Accounting Vol 4 No 4 (2026): Volume 4, Issue 4, July 2026
Publisher : CV. Sakura Digital Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61255/jeemba.v4i4.1350

Abstract

Purpose – This study analyzes the implementation of digital leadership in private universities in Palembang and develops a comprehensive digital leadership model that supports strategic transformation and sustainable innovation in higher education institutions. Design/methodology/approach – This research employs a qualitative exploratory approach involving leaders from five private universities in Palembang. Data were collected through in-depth interviews and analyzed using NVivo 15 software. The analysis utilized Word Cloud, Treemap, and Hierarchy Chart visualizations to identify key themes, leadership patterns, and relationships among digital leadership dimensions. Findings/Results – The findings indicate that current digital leadership practices are predominantly operational in nature and remain fragmented across seven key dimensions: digital vision, inclusive leadership, data-driven decision making, digital sustainability, empowerment and collaboration, technology adoption, and sustainable innovation. Based on these findings, a comprehensive digital leadership model is proposed, integrating both internal and external factors while emphasizing long-term digital strategies, stakeholder collaboration, institutional adaptability, and global competitiveness. Originality/Value – This study contributes to the literature on higher education leadership by proposing a contextual digital leadership model tailored to private universities in Indonesia. The research also demonstrates the usefulness of NVivo-based qualitative visualization techniques in leadership studies and provides practical guidance for university leaders seeking to move from operational digitization toward strategic digital transformation and sustainable institutional development.
Digital Transformation in Energy Sector: Impact of Mandatory Cashless Payments on Customer Satisfaction Angga Yuandri; Yunita Hasrina
Journal Of Economic Cluster Vol. 2 No. 2 (2025): JoEC: Journal of Economic Cluster
Publisher : CV. Era Digital Nusantara

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Abstract

Public sector digitalization has driven the transformation to cashless payment systems to enhance operational efficiency. However, mandatory technology adoption in emerging economies often faces adaptation challenges affecting service perception. This study aims to analyze the impact of mandatory cashless payments on customer satisfaction in the energy retail sector. Using a quantitative approach, data were gathered from 80 MyPertamina users in the satellite region of South Sumatra. Simple linear regression analysis reveals that the cashless system significantly and positively impacts customer satisfaction (R2 = 0.700). The findings confirm that digital transaction efficiency and security are primary satisfaction drivers, despite the mandatory nature of the system. Theoretically, this study contributes to technology adoption literature by proving that reliable digital infrastructure is key to customer loyalty in emerging economies. Managerially, it suggests integrating customer education and application stability to mitigate digital transition barriers in the energy sector.
Co-Authors Ahmad Supriadi Angga Yuandri Ayunnisa Triana Wardani Hermawan, Muhammad Distian Andi Indriani Indriani Marthalia, Debby Nozylianti Nozylianti Salsabila, Risa Santi Oktavianti Tedy Setiawan Saputra Telly Pauline Ulviana Siwi Yusita Erlin