Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal Journal of Economics and Business UBS IIJSE
MUCHSIN SAGGAF SHIHAB, MUCHSIN
Universitas Bakrie, Jakarta
Economics, Econometrics & Finance

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
The Influence of Brand Image and Brand Performance on the Brand Loyalty Uniqlo Yudhistira, Damar Adi; Saggaf Shihab, Muchsin
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 6 No 2 (2023): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v6i2.3383

Abstract

The objective of this research is to look into the impact of brand image and brand performance on UNIQLO brand loyalty, as well as the interaction between brand success and brand image on the development of UNIQLO brand loyalty. This research is included in the poll research category and uses questionnaires to be the research instruments. The consumers of the UNIQLO brand become the research sample group that covers 100 respondents. With the help of IBM SPSS Statistics 26.0 software, multiple linear regression analysis is the research method used. The findings of this study indicate a favorable and significant correlation between UNIQLO brand loyalty formation and brand performance and between UNIQLO brand loyalty formation and brand image combination and brand performance. If a brand’s brand image and brand performance are strong, it will affect brand loyalty, which will support the business stability of the brand.
Penerapan Green Marketing dan Dampaknya Terhadap Citra Perusahaan Abdul Aziz, Usamah; Saggaf Shihab, Muchsin
Journal of Economics and Business UBS Vol. 13 No. 2 (2024): Regular Issue
Publisher : Cv. Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52644/joeb.v13i2.1560

Abstract

Era globalisasi dan modernisasi membawa dampak signifikan terhadap lingkungan. Kesadaran masyarakat akan pentingnya menjaga kelestarian lingkungan kian meningkat. Hal ini mendorong perusahaan untuk menerapkan strategi green marketing dalam kegiatan bisnisnya. Penelitian ini bertujuan untuk mengetahui dampak penerapan green markerting terhadap citra perusahaan. Penelitian ini menggunakan metode penelitian kualitatif. Teknik pengumpulan data pada penelitian ini yakni studi kepustakaan. Data yang telah terkumpul kemudian dianalisis dalam tiga tahapan yakni reduksi data, penyajian data dan penarikan kesimpulan. Hasil penelitian menunjukan bahwa green marketing dapat memberikan dampak positif terhadap citra perusahaan. Citra perusahaan yang ramah lingkungan dapat meningkatkan kepercayaan konsumen dan daya saing perusahaan. Upaya untuk mengoptimalkan penerapan green marketing dan meningkatkan citra perusahaan, perlu dilakukan edukasi dan pelatihan kepada karyawan, pengembangan produk dan jasa ramah lingkungan, komunikasi strategi green marketing yang efektif, dan kerjasama dengan organisasi lingkungan.
Co-Authors Abdul Aziz, Usamah Yudhistira, Damar Adi