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All Journal Jurnal Manajemen dan Bisnis Sriwijaya Journal of Entrepreneurship, Management and Industry (JEMI) Indonesian Journal for Social Responsibility
Wijaya Adidarma
Universitas Bakrie
Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Industrial & Manufacturing Engineering Mechanical Engineering Social Sciences

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Pemanfaatan Teknologi Biopori untuk Pembuangan Sampah Organik dan Pencegahan Banjir di Kelurahan Menteng Atas Adidarma, Wijaya; Susanto, Tri; Surya Irawan, Diki
Indonesian Journal for Social Responsibility Vol. 1 No. 01 (2019): June 2019
Publisher : LPkM Universitas Bakrie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/ijsr.v1i01.7

Abstract

Floods that hit parts of Jakarta today, due to human negligence in paying attention to the environment. Human activities by building buildings or other facilities without taking into account the open land area causes the rainwater catchment area to decrease. Likewise also the disposal of garbage in rivers or gutters that are not in place, so that water can not flow smoothly, which in turn results in an overflow of water. Therefore, it takes the making of biopori infiltration holes (LRB), where the main ingredient is organic waste. The LRB functions to absorb water into the soil and organic waste planted in holes can be used to make compost. LRB does not require a large area, and the manufacturing process is straightforward, this is undoubtedly the right solution for areas with narrow open land. However, this appropriate technology must be accompanied by community care to want to sort waste and treat LRB. Community care to preserve nature is the primary key to flood prevention.
Analisis Pengaruh Endorser Credibility pada Brand Equity dan Minat Beli Konsumen Dewantoro, Reza Rizky; Adidarma, Wijaya
Journal of Entrepreneurship, Management and Industry (JEMI) Vol 2, No 1 (2019): Januari - Maret 2019
Publisher : Program Studi Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jemi.v2i1.1843

Abstract

The appeal of an advertisement is measured whether it can attract the attention of the viewers or not. For this purpose, TOP instant coffee uses a credible endorser to advertising its brand. This study is aimed to analyze the influence of the endorser’s credibility on brand equity and purchase intention. This research involved 162 respondents those are instant coffee lovers. The result found that the endorser credibility has positive impact on brand equity, but there’s only one aspect that influence brand equity, that is trustworthiness. Other aspects of endorser’s credibility partially influence brand equity. Endorser credibility also has positive impact on purchase intention, but only for one aspect, that is trustworthiness. Others aspects those are attractiveness and expertise have no effect on purchase intention. Brand equity also influence positively on purchase intention. Three aspects of brand equity including perceived quality, brand awareness and brand loyalty have significant effect on purchase intention, however only brand association that has no effect on purchase intention. The appeal of an advertisement is measured whether it can attract the attention of the viewers or not. For this purpose, TOP instant coffee uses a credible endorser to advertising its brand. This study is aimed to analyze the influence of the endorser’s credibility on brand equity and purchase intention. This research involved 162 respondents those are instant coffee lovers. The result found that the endorser credibility has positive impact on brand equity, but there’s only one aspect that influence brand equity, that is trustworthiness. Other aspects of endorser’s credibility partially influence brand equity. Endorser credibility also has positive impact on purchase intention, but only for one aspect, that is trustworthiness. Others aspects those are attractiveness and expertise have no effect on purchase intention. Brand equity also influence positively on purchase intention. Three aspects of brand equity including perceived quality, brand awareness and brand loyalty have significant effect on purchase intention, however only brand association that has no effect on purchase intention. Keywords: Credibility Endorser, Brand Equity, Purchase Intention
STRATEGI PRODUK UNTUK MENGATASI HAMBATAN EKSPOR UKM INDUSTRI KERAJINAN INDONESIA WIJAYA ADIDARMA
JURNAL MANAJEMEN DAN BISNIS SRIWIJAYA Vol 13, No 1 (2015): Jurnal Manajemen dan Bisnis Sriwijaya
Publisher : Program Studi Magister Manajemen FE Unsri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29259/jmbs.v13i1.3337

Abstract

Research in exporting has been devoted attention to examine problems related to exporting. However, few studies have been carried out to explore the export barriers of SMEs in Indonesia. This study examines the relationship between export barrier, product strategy and export performance. In this research, product strategy consists of product adaptation strategy, product quality strategy, and product innovation strategy. Results indicate that only product barriers positively influence product quality strategy. Law or regulation barriers unexpectedly influence product adaptation strategy negatively. This study also found the negative impact of customer barrier on product quality. None of other export barriers significantly influence product strategy. Meanwhile, unexpectedly none of those three-product strategies influence export performances.Keywords: export barriers, product adaptation, product quality, product innovation, export performance, small- and medium-enterprise, handicraft industry
Pengaruh Kepercayaan dan Risiko Pada Minat Beli Belanja Online Rosihan Anwar; Wijaya Adidarma
JURNAL MANAJEMEN DAN BISNIS SRIWIJAYA Vol 14, No 2 (2016): Jurnal Manajemen dan Bisnis Sriwijaya
Publisher : Program Studi Magister Manajemen FE Unsri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29259/jmbs.v14i2.3995

Abstract

The use of internet and e-commerce in Indonesia grows continuously. The Internet has changed the consumer behaviour in meeting their needs. Therefore, this study aimed to determine the effect of trust in online stores and perceived risk on consumer online purchase intention. This study involved 180 internet users as respondents who have visited online shopping sites in Indonesia. The results found that consumer trust in online stores have negative effect on perceived risk in buying online. Otherwise, the trust has positive effect on online purchase intention. However, this study proves there is no risk in buying interest referring them to shop online. Furthermore, this study found that trust level of female customers to online shopping sites is higher than male customers
Co-Authors Dewantoro, Reza Rizky Rosihan Anwar Surya Irawan, Diki Tri Susanto