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All Journal Indonesian Journal of Forestry Research Indonesian Journal of Forestry Research
Dudung Darusman
Department of Forest Management, Faculty of Forestry and Environment, IPB University
Agriculture, Biological Sciences & Forestry

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ANALYSIS OF EXTERNAL FACTORS ON RURAL ECOTOURISM ENTREPRENEURSHIP (CASE STUDY IN BOGOR REGENCY OF WEST JAVA) Indra Setiawan Purba; Ricky Avenzora; Eva Anggraini; Dudung Darusman
Indonesian Journal of Forestry Research Vol 10, No 1 (2023): Indonesian Journal of Forestry Research
Publisher : Secretariat of Agency for Standardization of Environment and Forestry Instruments

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59465/ijfr.2023.10.1.91-104

Abstract

The entrepreneurship aspect will determine the success of rural ecotourism development. Rural ecotourism products and services should be attractive and carefully set and packed by entrepreneurs, to attract tourists. This paper studies the external factors that may affect entrepreneurial capacity in rural ecotourism. Research was conducted in four tourist villages in Bogor Regency, namely Ciasihan, Sirnajaya, Watesjaya, and Pabuaran. The 442 respondents were divided into two groups, namely the entrepreneurial group (240 respondents) and the non-entrepreneurial group (202 respondents). Closed-ended questionnaire in “one score one indicator scoring” system pattern was provided to the respondents. Data were analysed in a quantitative descriptive manner based on the average value of each indicator. Analysis of causality between variables was conducted using logistic regression analysis. The results show that external factors that significantly affect rural ecotourism entrepreneurship are dominated by social aspects (seven factors) and some aspects of the entrepreneurship ecosystem, namely 1) market, 2) finance, and 3) business culture. The highest odds ratio is in the social interaction variable, 5.459, while the lowest is in the group solidarity variable, which is 0.323. With the odds ratio of social interaction of 5.459, it can be interpreted that if social interaction in the tourist village increases, it will tend to cause success in entrepreneurship 5.459 times higher than in the absence of social interaction. By utilising raw materials derived from natural resources, the ecotourism business will encourage business actors to be more concerned with preserving resources and forests and the environment. Therefore, entrepreneurship in the field of rural ecotourism must be optimally supported by all stakeholders involved.
ANALYSIS OF EXTERNAL FACTORS ON RURAL ECOTOURISM ENTREPRENEURSHIP (CASE STUDY IN BOGOR REGENCY OF WEST JAVA) Indra Setiawan Purba; Ricky Avenzora; Eva Anggraini; Dudung Darusman
Indonesian Journal of Forestry Research Vol. 10 No. 1 (2023): Indonesian Journal of Forestry Research
Publisher : APTKLHI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59465/ijfr.2023.10.1.91-104

Abstract

The entrepreneurship aspect will determine the success of the development and development of rural ecotourism. Rural ecotourism products and services must be created and packaged by entrepreneurs in an attractive and highly competitive manner so that tourists are interested in consuming them. This study aimed to analyze the external factors that affect entrepreneurial capacity in rural ecotourism. The research location was in four tourist villages in Bogor Regency, namely Ciasihan, Sirnajaya, Watesjaya and Pabuaran Villages. Primary data was obtained through filling out a list of questions by respondents using a closed-ended questionnaire by applying the “one score one indicator scoring” system pattern . Data analysis was carried out in a quantitative descriptive manner based on the average value of each criterion/indicator. Analysis of causality between variables is carried out using logistic regression analysis. The results show that the external factors that significantly affect the performance of rural ecotourism entrepreneurship are dominated by social aspects (seven factors) and some aspects of the entrepreneurship ecosystem, namely 1) market, 2) finance and 3) business culture. The highest odds ratio is in the social interaction variable, which is 5.459, while the lowest odds ratio is in the group solidarity variable, which is 0.323. With the odds ratio of social interaction of 5.459, it can be interpreted that if social interaction in the tourist village increases, it will tend to cause the success in  entrepreneurship  5.459 times higher than in the absence of social interaction. 
Co-Authors Eva Anggraini Eva Anggraini Indra Setiawan Purba Ricky Avenzora